The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Series
One Way In. One Way Out. Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project Agency: Special Group / Auckland Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
Horizons Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Reality/Unscripted Series
Five Agency: JWT New York / New York Client: Lifetime Category: Television / Specials or one-time screenings
Open up with Andre Agassi FIlm Series Agency: CumminsRoss / Melbourne Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
BHF - Angina Monologues Agency: Grey London / London Client: The British Heart Foundation Category: Television / Specials or one-time screenings
MAKE TV Agency: PARTY / Tokyo Client: Sony Corporation Category: Television / Specials or one-time screenings
Curb Your Enthusiasm Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Scripted series
Can You Serve Reality TV Show Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series
Macy's Million Dollar Makeover Agency: JWT New York / New York Client: Macy's Category: Television / Reality/Unscripted Series
Lacta Surprises Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods Category: Television / Reality/Unscripted Series
Earth 2050: The Future of Energy Agency: MediaCom / New York Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day Agency: TBWA\Toronto / Toronto Client: Accessible Media Inc. Category: Television / Specials or one-time screenings

2012 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Television / Reality/Unscripted Series

12004E

2012 Branded Entertainment Silver Pencil

Saatchi & Saatchi Australia / Sydney

Toyota Motor Corporation Australia

One Way In. One Way Out.

Television / Reality/Unscripted Series

12005E

2012 Branded Entertainment Silver Pencil

Special Group / Auckland

Lion Nathan / Diageo

The Smirnoff Night Project

Television / Reality/Unscripted Series

12006E

2012 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

DuPont

Horizons

Television / Reality/Unscripted Series

12007E

2012 Branded Entertainment Gold Pencil

JWT New York / New York

Lifetime

Five

Television / Specials or one-time screenings

12008E

2012 Branded Entertainment Silver Pencil

CumminsRoss / Melbourne

Pernod Ricard - Jacobs Creek

Open up with Andre Agassi FIlm Series

Television / Specials or one-time screenings

12009E

2012 Branded Entertainment Bronze Pencil

Grey London / London

The British Heart Foundation

BHF - Angina Monologues

Television / Specials or one-time screenings

12010E

2012 Branded Entertainment Silver Pencil

PARTY / Tokyo

Sony Corporation

MAKE TV

Television / Specials or one-time screenings

12194E

2012 Branded Entertainment Gold Pencil

Brand Arc / Los Angeles

Toyota

Curb Your Enthusiasm

Television / Scripted series

12001E

2012 Branded Entertainment Merit Award

BBH ASIA PACIFIC / Singapore

Singapore Tourism Board

Can You Serve Reality TV Show

Television / Reality/Unscripted Series

12067E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Macy's Million Dollar Makeover

Television / Reality/Unscripted Series

12068E

2012 Branded Entertainment Merit Award

OgilvyOne Worldwide, Athens / Gerakas

Kraft Foods

Lacta Surprises

Television / Reality/Unscripted Series

12069E

2012 Branded Entertainment Merit Award

MediaCom / New York

Shell Oil Company

Earth 2050: The Future of Energy

Television / Specials or one-time screenings

12070E

2012 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Accessible Media Inc.

Jeffs Day

Television / Specials or one-time screenings

12071E

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