The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Sound Design

The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft / Sound Design

XYLOPHONE Agency: Drill Inc. / Shibuya Client: NTT DOCOMO Category: Craft / Sound Design

Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single

The Ultra Asian Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign

1m2 of curiosity. The do-it-yourself recruitment posters. Agency: serviceplan / Munich Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign

Hangeul.Dream.Path. Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign

Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral Design / Posters - Campaign

OFFICE Agency: Ogilvy / Mexico, D.F. Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single

Nothing But Potential - "Walk Faster" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single

Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign

Lucid Dreams - Sephora Sensorium Agency: The Department of the 4th Dimension / Los Angeles Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces

The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Spatial Design / Indoor Spaces

The BrandSpace Agency: ART+COM in Cooperation with Coordination, Berlin / Berlin Client: Deutsche Bank AG Category: Spatial Design / Indoor Spaces

The Laundry-Gallery Agency: Scholz & Friends / Berlin Client: Siemens Electrogeräte GmbH Category: Spatial Design / Indoor Spaces

Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign

Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign

Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media

Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media

The Museum of Me Agency: Projector inc. / Shibuya Client: Intel Category: Social Media / Best Use of Social Media

Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Websites / E-Commerce

shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Websites / E-Commerce

Obstfiguren (fruit figures) Agency: Scholz & Friends / Berlin Client: Fresh N Friends Category: Package Design / Package Design - Campaign

Unwrap Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Package Design / Package Design - Campaign

Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign

Onboard Food Packaging Agency: Wieden+Kennedy / New Delhi Client: IndiGo Airlines Category: Package Design / Package Design - Campaign

Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single

Michael Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single

Cat Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single

Legendary Making of the Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Online Films & Video / Short Form - Single

Camry It's Reinvented Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single

Five Agency: JWT New York / New York Client: Lifetime Category: Television / Specials or one-time screenings

Open up with Andre Agassi FIlm Series Agency: CumminsRoss / Melbourne Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings

BHF - Angina Monologues Agency: Grey London / London Client: The British Heart Foundation Category: Television / Specials or one-time screenings

MAKE TV Agency: PARTY / Tokyo Client: Sony Corporation Category: Television / Specials or one-time screenings

OK GO Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos

The Real Cookbook Agency: Kolle Rebbe/KOREFE / Hamburg Client: Gerstenberg Verlag GmbH + Co. KG Category: Publication Design / Book Cover Design

Curiosism Book Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Category: Publication Design / Book Cover Design

BMW Culture Agency: Sagmeister Inc. / New York Client: BMW Category: Publication Design / Book Cover Design

The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single

ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming

Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Gaming / Online gaming

Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming

SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Gaming / Online gaming

DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single

The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single

Curators of Sweden Agency: Volontaire / Stockholm Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging

The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items

Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single

Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single

The One Show

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Title

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Annual ID

Award: 2012 Interactive Gold Pencil

Agency: Tribal DDB Amsterdam / Amstelveen

Client: Philips

Title: Philips Obsessed with sound

Category: Craft / Sound Design

Annual ID: 12083N

Award: 2012 Interactive Silver Pencil

Agency: Deutsch / Los Angeles

Client: Volkswagen

Title: The Bark Side

Category: Craft / Sound Design

Annual ID: 12084N

Award: 2012 Interactive Bronze Pencil

Agency: Drill Inc. / Shibuya

Client: NTT DOCOMO

Title: XYLOPHONE

Category: Craft / Sound Design

Annual ID: 12085N

Award: 2012 Advertising Bronze Pencil

Agency: DDB UK / LONDON

Client: Harvey Nichols

Title: Walk of Shame

Category: Consumer Television / Under $80K Budget - Single

Annual ID: 12074T

Award: 2012 Design Gold Pencil

Agency: DENTSU INC. / Minato-ku

Client: Yoshida Hideo Memorial Foundation

Title: The Ultra Asian

Category: Collateral Design / Posters - Campaign

Annual ID: 12030D

Award: 2012 Design Silver Pencil

Agency: serviceplan / Munich

Client: Serviceplan Hamburg GmbH & Co. KG

Title: 1m2 of curiosity. The do-it-yourself recruitment posters.

Category: Collateral Design / Posters - Campaign

Annual ID: 12031D

Award: 2012 Design Bronze Pencil

Agency: 601bisang / seoul

Client: KT&G sangsangmadang

Title: Hangeul.Dream.Path.

Category: Collateral Design / Posters - Campaign

Annual ID: 12032D

Award: 2012 Design Bronze Pencil

Agency: Ogilvy Group Melbourne / Melbourne

Client: Scott Holding

Title: Evolve Skate

Category: Collateral Design / Posters - Campaign

Annual ID: 12033D

Award: 2012 Advertising Bronze Pencil

Award:
2012 Interactive Gold Pencil

Agency:
Tribal DDB Amsterdam / Amstelveen

Client:
Philips

Title:
Philips Obsessed with sound

Category:
Craft / Sound Design

Annual ID:
12083N

Award:
2012 Interactive Silver Pencil

Agency:
Deutsch / Los Angeles

Client:
Volkswagen

Title:
The Bark Side

Category:
Craft / Sound Design

Annual ID:
12084N

Award:
2012 Interactive Bronze Pencil

Agency:
Drill Inc. / Shibuya

Client:
NTT DOCOMO

Title:
XYLOPHONE

Category:
Craft / Sound Design

Annual ID:
12085N

Award:
2012 Advertising Bronze Pencil

Agency:
DDB UK / LONDON

Client:
Harvey Nichols

Title:
Walk of Shame

Category:
Consumer Television / Under $80K Budget - Single

Annual ID:
12074T

Award:
2012 Design Gold Pencil

Agency:
DENTSU INC. / Minato-ku

Client:
Yoshida Hideo Memorial Foundation

Title:
The Ultra Asian

Category:
Collateral Design / Posters - Campaign

Annual ID:
12030D

Award:
2012 Design Silver Pencil

Agency:
serviceplan / Munich

Client:
Serviceplan Hamburg GmbH & Co. KG

Title:
1m2 of curiosity. The do-it-yourself recruitment posters.

Category:
Collateral Design / Posters - Campaign

Annual ID:
12031D

Award:
2012 Design Bronze Pencil

Agency:
601bisang / seoul

Client:
KT&G sangsangmadang

Title:
Hangeul.Dream.Path.

Category:
Collateral Design / Posters - Campaign

Annual ID:
12032D

Award:
2012 Design Bronze Pencil

Agency:
Ogilvy Group Melbourne / Melbourne

Client:
Scott Holding

Title:
Evolve Skate

Category:
Collateral Design / Posters - Campaign

Annual ID:
12033D

Award:
2012 Advertising Bronze Pencil

Agency:
Ogilvy / Mexico, D.F.

Client:
Asociacion Mexicana de Instituciones de Seguros/AMIS

Title:
OFFICE

Category:
Public Service / Television - Single

Annual ID:
12044T

Award:
2012 Advertising Bronze Pencil

Agency:
Leo Burnett / Toronto

Client:
Raising The Roof

Title:
Nothing But Potential - "Walk Faster"

Category:
Public Service / Outdoor and Posters - Single

Annual ID:
12036A

Award:
2012 Advertising Bronze Pencil

Agency:
McCann Manchester / Prestbury

Client:
Aldi Stores Ltd

Title:
Aldi Like Brands

Category:
Consumer Television / :20 and Under - Campaign

Annual ID:
12070T

Award:
2012 Design Gold Pencil

Agency:
The Department of the 4th Dimension / Los Angeles

Client:
Sephora & Firmenich

Title:
Lucid Dreams - Sephora Sensorium

Category:
Spatial Design / Indoor Spaces

Annual ID:
12041D

Award:
2012 Design Silver Pencil

Agency:
Perfect Fools / Stockholm

Client:
Converse EMEA

Title:
The Canvas Experiment

Category:
Spatial Design / Indoor Spaces

Annual ID:
12042D

Award:
2012 Design Bronze Pencil

Agency:
ART+COM in Cooperation with Coordination, Berlin / Berlin