The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A new warrior Agency: DDB / Paris Client: Greenpeace Category: Websites / E-Commerce
A new warrior Agency: DDB / Paris Client: Greenpeace Category: Websites / E-Commerce
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Websites / Social Networks/Community
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites / Consumer Goods
Work Connects Us All Agency: SS+K / New York Client: AFL-CIO Category: Websites / Corporate Website
Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Websites / E-Commerce
Dig Deeper Agency: BBDO / New York Client: HBO Category: Websites / Branded Games
The Black Mamba Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
Devastating Explosions Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Durable Goods
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Websites / Corporate Website
shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Websites / E-Commerce
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Magnum Ice Cream Category: Websites / Branded Games
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Websites / Social Networks/Community
LRA Crisis Tracker Agency: Digitaria / San Diego Client: Invisible Children Category: Websites / Public Service/Non-Profit
Back for the Future Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Websites / Consumer Goods
Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Websites / Services
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Websites / Durable Goods
DentsuNetwork.com Agency: Firstborn / NY Client: Dentsu Category: Websites / Corporate Website
U.S. Air Force — Life in the Air Force Agency: GSD&M / Austin Client: U.S. Air Force Category: Websites / Corporate Website
BluDot.com Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Corporate Website
Shaun White Agency: The Martin Agency / Richmond Client: BFG Category: Websites / Corporate Website
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground Agency: BBH LONDON / London Client: Fruitshoot Category: Websites / Branded Games
A Google A Day Agency: Google Creative Lab / New York Client: Google Category: Websites / Branded Games
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Websites / Branded Games
UNIQLO WARM UP! Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets Agency: Amalgamated / New York Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio Agency: Evolution Bureau / San Francisco Client: Facebook Category: Websites / Social Networks/Community
Groupee Agency: JWT New York / New York Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops Agency: LDC / São Paulo Client: MTV Brasil Category: Websites / Social Networks/Community
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Social Networks/Community
The People's Car Project Agency: Proximity China / Goodstein & Partners / Beijing Client: Volkswagen Group China Category: Websites / Social Networks/Community
EPIC Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
Camry Effect Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Websites / Social Networks/Community
Voice Letter Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Doggelganger Agency: Colenso BBDO / Auckland Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Virou.gr Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Carrefour Category: Websites / Public Service/Non-Profit
Escape Button Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Websites / Public Service/Non-Profit
Future of Car Sharing Agency: Hyperakt / Brooklyn Client: Collaborative Fund Category: Websites / Public Service/Non-Profit
Infi-Knit Agency: LBi / London Client: Macmillan Category: Websites / Public Service/Non-Profit
Spotlight Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Websites / Public Service/Non-Profit
Games We Played Agency: Plate Interactive / Singapore Client: National Library Board Singapore Category: Websites / Public Service/Non-Profit
Digital Death Agency: TBWA\Chiat\Day / New York Client: Keep A Child Alive Category: Websites / Public Service/Non-Profit
UNIQLO WARM UP! Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Consumer Goods

2012 Interactive Best of Show Pencil

DDB / Paris

Greenpeace

A new warrior

Websites / E-Commerce

12010N

2012 Interactive Gold Pencil

DDB / Paris

Greenpeace

A new warrior

Websites / E-Commerce

12010N

2012 Interactive Gold Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Websites / Social Networks/Community

12020N

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / Public Service/Non-Profit

12013N

2012 Interactive Gold Pencil

Jam3 / Toronto

National Film Board

Bear 71

Websites / Public Service/Non-Profit

12014N

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Websites / Consumer Goods

12003N

2012 Interactive Silver Pencil

SS+K / New York

AFL-CIO

Work Connects Us All

Websites / Corporate Website

12006N

2012 Interactive Silver Pencil

BBH LONDON / London

ASOS

Urban Tour

Websites / E-Commerce

12011N

2012 Interactive Silver Pencil

BBDO / New York

HBO

Dig Deeper

Websites / Branded Games

12001N

2012 Interactive Silver Pencil

R/GA / New York

Nike

The Black Mamba

Websites / Social Networks/Community

12021N

2012 Interactive Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Websites / Public Service/Non-Profit

12015N

2012 Interactive Silver Pencil

MUH·TAY·ZIK | HOF·FER / San Francisco

Call + Response and the US State Department

Slavery Footprint

Websites / Public Service/Non-Profit

12016N

2012 Interactive Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Devastating Explosions

Websites / Consumer Goods

12004N

2012 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Websites / Durable Goods

12008N

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Websites / Corporate Website

12007N

2012 Interactive Bronze Pencil

denkwerk GmbH / Cologne

2aid.org e.V.

shop2aid: the first facebook flea market where proceeds go to charity

Websites / E-Commerce

12012N

2012 Interactive Bronze Pencil

Lowe Brindfors / Stockholm

Magnum Ice Cream

Pleasure Hunt

Websites / Branded Games

12002N

2012 Interactive Bronze Pencil

Y&R Chicago / Chicago

Craftsman

SCREW*D

Websites / Social Networks/Community

12022N

2012 Interactive Bronze Pencil

Digitaria / San Diego

Invisible Children

LRA Crisis Tracker

Websites / Public Service/Non-Profit

12017N

2012 Interactive Bronze Pencil

Wieden + Kennedy, Portland / Portland

Nike

Back for the Future

Websites / Public Service/Non-Profit

12018N

2012 Interactive Bronze Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Websites / Consumer Goods

12005N

2012 Interactive Bronze Pencil

CP+B / Toronto

Tourism Toronto

Toronto Trending

Websites / Services

12019N

2012 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo

XC Travels

Websites / Durable Goods

12009N

2012 Interactive Merit Award

Firstborn / NY

Dentsu

DentsuNetwork.com

Websites / Corporate Website

12103N

2012 Interactive Merit Award

GSD&M / Austin

U.S. Air Force

U.S. Air Force — Life in the Air Force

Websites / Corporate Website

12104N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

BluDot.com

Websites / Corporate Website

12105N

2012 Interactive Merit Award

The Martin Agency / Richmond

BFG

Shaun White

Websites / Corporate Website

12106N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Websites / Branded Games

12093N

2012 Interactive Merit Award

BBH LONDON / London

Fruitshoot

Champion of the Playground

Websites / Branded Games

12094N

2012 Interactive Merit Award

Google Creative Lab / New York

Google

A Google A Day

Websites / Branded Games

12095N

2012 Interactive Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Websites / Branded Games

12096N

2012 Interactive Merit Award

AKQA Shanghai / Shanghai

Uniqlo

UNIQLO WARM UP!

Websites / Social Networks/Community

12128N

2012 Interactive Merit Award

Amalgamated / New York

Ben & Jerry's

Fair Tweets

Websites / Social Networks/Community

12129N

2012 Interactive Merit Award

Evolution Bureau / San Francisco

Facebook

Facebook Studio

Websites / Social Networks/Community

12130N

2012 Interactive Merit Award

JWT New York / New York

JWT New York

Groupee

Websites / Social Networks/Community

12131N

2012 Interactive Merit Award

LDC / São Paulo

MTV Brasil

The Music Never Stops

Websites / Social Networks/Community

12132N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Websites / Social Networks/Community

12133N

2012 Interactive Merit Award

Proximity China / Goodstein & Partners / Beijing

Volkswagen Group China

The People's Car Project

Websites / Social Networks/Community

12134N

2012 Interactive Merit Award

R/GA / New York

Nike

EPIC

Websites / Social Networks/Community

12135N

2012 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Camry Effect

Websites / Social Networks/Community

12136N

2012 Interactive Merit Award

Akestam Holst / Stockholm

The Swedish Post

Voice Letter

Websites / Public Service/Non-Profit

12110N

2012 Interactive Merit Award

Colenso BBDO / Auckland

PEDIGREE Adoption Drive

Doggelganger

Websites / Public Service/Non-Profit

12111N

2012 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Carrefour

Virou.gr

Websites / Public Service/Non-Profit

12112N

2012 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Escape Button

Websites / Public Service/Non-Profit

12113N

2012 Interactive Merit Award

Hyperakt / Brooklyn

Collaborative Fund

Future of Car Sharing

Websites / Public Service/Non-Profit

12114N

2012 Interactive Merit Award

LBi / London

Macmillan

Infi-Knit

Websites / Public Service/Non-Profit

12115N

2012 Interactive Merit Award

Leo Burnett / Millers Point

Australian Bureau of Statistics

Spotlight

Websites / Public Service/Non-Profit

12116N

2012 Interactive Merit Award

Plate Interactive / Singapore

National Library Board Singapore

Games We Played

Websites / Public Service/Non-Profit

12117N

2012 Interactive Merit Award

TBWA\Chiat\Day / New York

Keep A Child Alive

Digital Death

Websites / Public Service/Non-Profit

12118N

2012 Interactive Merit Award

AKQA Shanghai / Shanghai

Uniqlo

UNIQLO WARM UP!

Websites / Consumer Goods

12097N

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