The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign

Whale Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single

For Browsing Only Agency: Beautiful / Singapore Client: The Browsing Copy Project Category: Branding / Booklet/Brochure

World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure Agency: Paprika / Montreal Client: Mission Design Category: Branding / Booklet/Brochure

'Cloud of Unknowing' - Venice Biennale 2011 Agency: Asylum / Singapore Client: National Arts Council Category: Branding / Booklet/Brochure

LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Sustainability in Design / Single or Campaign

Skip Evolution of Washing Agency: The Jupiter Drawing Room South Africa Cape Town / Cape Town Client: Unilever Pty Ltd Category: Sustainability in Design / Single or Campaign

So...Soap! Agency: CoDesign Ltd / HONG KONG Client: SLOW (Sustainable Lifestyle & Organic Work Ltd) Category: Sustainability in Design / Single or Campaign

Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single

ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single

Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Sound Design

The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft / Sound Design

XYLOPHONE Agency: Drill Inc. / Shibuya Client: NTT DOCOMO Category: Craft / Sound Design

Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Collateral / Posters - Single

Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single

Bounty Picks It Up - "Ice Cream" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single

Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single

Drive the Dream Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single

The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single

1882 Anxious People and a pen cap Agency: MADRE / Capital Federal Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single

The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Consumer Television / Over 60 second - Single

Love the Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single

Obstfiguren (fruit figures) Agency: Scholz & Friends / Berlin Client: Fresh N Friends Category: Package Design / Package Design - Campaign

Unwrap Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Package Design / Package Design - Campaign

Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign

Onboard Food Packaging Agency: Wieden+Kennedy / New Delhi Client: IndiGo Airlines Category: Package Design / Package Design - Campaign

A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit

Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit

SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit

Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit

LRA Crisis Tracker Agency: Digitaria / San Diego Client: Invisible Children Category: Websites / Public Service/Non-Profit

Back for the Future Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit

Kid Rescue Agency: Y&R COLOMBIA / BOGOTA Client: Fundación Telefónica Category: Social Media / Location-Aware Services

Run with me Agency: VML Australia / IdeaWorks / Sydney Client: Asics Category: Social Media / Location-Aware Services

Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Out Of Home / Billboards - Single

The Real Cookbook Agency: Kolle Rebbe/KOREFE / Hamburg Client: Gerstenberg Verlag GmbH + Co. KG Category: Publication Design / Book Cover Design

Curiosism Book Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Category: Publication Design / Book Cover Design

BMW Culture Agency: Sagmeister Inc. / New York Client: BMW Category: Publication Design / Book Cover Design

Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Interactive Advertising / Self-Promotion

Lorem Recruitment Agency: Jung von Matt AG / Hamburg Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion

MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online

The Bear Agency: BETC Euro RSCG / Los Angeles Client: Canal + Category: Branded Content / Online

Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Branded Content / Online

Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Websites / Services

Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes

The Web Is What You Make Of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes

Search Stories Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes

The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign

Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign

TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services

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Title

Category

Annual ID

Award: 2012 Advertising Bronze Pencil

Agency: McCann Manchester / Prestbury

Client: Aldi Stores Ltd

Title: Aldi Like Brands

Category: Consumer Television / :20 and Under - Campaign

Annual ID: 12070T

Award: 2012 Design Bronze Pencil

Agency: Ogilvy Malaysia / Kuala Lumpur

Client: Lego Singapore Pvt Ltd

Title: Whale

Category: Outdoor Design / Transit - Single

Annual ID: 12050D

Award: 2012 Design Gold Pencil

Agency: Beautiful / Singapore

Client: The Browsing Copy Project

Title: For Browsing Only

Category: Branding / Booklet/Brochure

Annual ID: 12004D

Award: 2012 Design Silver Pencil

Agency: Paprika / Montreal

Client: Mission Design

Title: World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure

Category: Branding / Booklet/Brochure

Annual ID: 12005D

Award: 2012 Design Bronze Pencil

Agency: Asylum / Singapore

Client: National Arts Council

Title: 'Cloud of Unknowing' - Venice Biennale 2011

Category: Branding / Booklet/Brochure

Annual ID: 12006D

Award: 2012 Design Gold Pencil

Agency: Abbott Mead Vickers BBDO / London

Client: GE

Title: LIVING MASTERPIECE

Category: Sustainability in Design / Single or Campaign

Annual ID: 12079D

Award: 2012 Design Silver Pencil

Agency: The Jupiter Drawing Room South Africa Cape Town / Cape Town

Client: Unilever Pty Ltd

Title: Skip Evolution of Washing

Category: Sustainability in Design / Single or Campaign

Annual ID: 12080D

Award: 2012 Design Bronze Pencil

Agency: CoDesign Ltd / HONG KONG

Client: SLOW (Sustainable Lifestyle & Organic Work Ltd)

Title: So...Soap!

Category: Sustainability in Design / Single or Campaign

Annual ID: 12081D

Award: 2012 Advertising Bronze Pencil

Award:
2012 Advertising Bronze Pencil

Agency:
McCann Manchester / Prestbury

Client:
Aldi Stores Ltd

Title:
Aldi Like Brands

Category:
Consumer Television / :20 and Under - Campaign

Annual ID:
12070T

Award:
2012 Design Bronze Pencil

Agency:
Ogilvy Malaysia / Kuala Lumpur

Client:
Lego Singapore Pvt Ltd

Title:
Whale

Category:
Outdoor Design / Transit - Single

Annual ID:
12050D

Award:
2012 Design Gold Pencil

Agency:
Beautiful / Singapore

Client:
The Browsing Copy Project

Title:
For Browsing Only

Category:
Branding / Booklet/Brochure

Annual ID:
12004D

Award:
2012 Design Silver Pencil

Agency:
Paprika / Montreal

Client:
Mission Design

Title:
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure

Category:
Branding / Booklet/Brochure

Annual ID:
12005D

Award:
2012 Design Bronze Pencil

Agency:
Asylum / Singapore

Client:
National Arts Council

Title:
'Cloud of Unknowing' - Venice Biennale 2011

Category:
Branding / Booklet/Brochure

Annual ID:
12006D

Award:
2012 Design Gold Pencil

Agency:
Abbott Mead Vickers BBDO / London

Client:
GE

Title:
LIVING MASTERPIECE

Category:
Sustainability in Design / Single or Campaign

Annual ID:
12079D

Award:
2012 Design Silver Pencil

Agency:
The Jupiter Drawing Room South Africa Cape Town / Cape Town

Client:
Unilever Pty Ltd

Title:
Skip Evolution of Washing

Category:
Sustainability in Design / Single or Campaign

Annual ID:
12080D

Award:
2012 Design Bronze Pencil

Agency:
CoDesign Ltd / HONG KONG

Client:
SLOW (Sustainable Lifestyle & Organic Work Ltd)

Title:
So...Soap!

Category:
Sustainability in Design / Single or Campaign

Annual ID:
12081D

Award:
2012 Advertising Bronze Pencil

Agency:
DDB UK / LONDON

Client:
Harvey Nichols

Title:
Walk of Shame

Category:
Consumer Television / Under $80K Budget - Single

Annual ID:
12074T

Award:
2012 Design Bronze Pencil

Agency:
Saatchi & Saatchi / Shanghai

Client:
P&G

Title:
ARIEL BIG STAIN

Category:
Collateral Design / P.O.P. and In-Store - Single

Annual ID:
12034D

Award:
2012 Interactive Gold Pencil

Agency:
Tribal DDB Amsterdam / Amstelveen

Client:
Philips

Title:
Philips Obsessed with sound

Category:
Craft / Sound Design

Annual ID:
12083N

Award:
2012 Interactive Silver Pencil

Agency:
Deutsch / Los Angeles

Client:
Volkswagen

Title:
The Bark Side

Category:
Craft / Sound Design

Annual ID:
12084N

Award:
2012 Interactive Bronze Pencil

Agency:
Drill Inc. / Shibuya

Client:
NTT DOCOMO

Title:
XYLOPHONE

Category:
Craft / Sound Design

Annual ID:
12085N

Award:
2012 Advertising Gold Pencil

Agency:
JWT Shanghai / Shanghai