The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single

Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations

Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music

MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single

Windmade
Agency: Droga5 / New York
Client: Vestas Category: Innovation in Advertising / Single or Campaign


DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single


EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign


The Ultra Asian
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign


Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Social Media / Best Use of Social Media


The Bear
Agency: BETC / Paris
Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single


GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item


OK Go - All Is Not Lost -
Agency: HAKUHODO / Tokyo
Client: Google Inc. Category: Online Films & Video / Music Videos


ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single


Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Interactive Advertising / Self-Promotion


The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single


Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles
Client: Toyota Category: Television / Scripted series


Sonic Launch
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360


EfficientDynamics Sculpture
Agency: serviceplan / Munich
Client: BMW Group Category: Craft / Typography in Design - Single


Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes


TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services


The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single


Eastbound and Down Radio Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Radio / Campaign


The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single


ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Gaming / Online gaming


Obstfiguren (fruit figures)
Agency: Scholz & Friends / Berlin
Client: Fresh N Friends Category: Package Design / Package Design - Campaign


Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign


POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema


Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Brand Transformation / Single


Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single


OFFF Festival Barcelona 2011
Agency: Savage / PostPanic / Prague 5
Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television


Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Websites / Social Networks/Community


GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Branding / Logo Design


Elephant Combs
Agency: TBWA\ India / Mumbai
Client: MKV Household Products Category: Branding / Logo Design


A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace Category: Websites / Public Service/Non-Profit


Bear 71
Agency: Jam3 / Toronto
Client: National Film Board Category: Websites / Public Service/Non-Profit


Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Sound Design


THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel


The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH Category: Craft / Typography


Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Online Branded Entertainment / Short-form


TAMIYA CALENDAR
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: SIAM TAMIYA Category: Collateral Design / Promotion


Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single


Michael
Agency: Deutsch / Los Angeles
Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single


Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Magazine / Full Page or Spread - Single


MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Consumer Campaign


Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single


The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign


Award:
2012 Design Best of Show Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D

Award:
2012 Interactive Best of Show Pencil
Agency:
DDB / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N

Award:
2012 Advertising Best of Show Pencil
Agency:
Mother / New York
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Annual ID:
12105G

Award:
2012 Branded Entertainment Best of Show Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12011E

Award:
2012 Interactive Best of Show Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Annual ID:
12060N

Award:
2012 Advertising Green Pencil
Agency:
Droga5 / New York
Client:
Vestas
Title:
Windmade
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12527G

Award:
2012 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12083T

Award:
2012 Advertising Gold Pencil
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG
Title:
EBALL
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12017A

Award:
2012 Design Gold Pencil
Agency:
DENTSU INC. / Minato-ku
Client:
Yoshida Hideo Memorial Foundation
Title:
The Ultra Asian
Category:
Collateral Design / Posters - Campaign
Annual ID:
12030D

Award:
2012 Interactive Gold Pencil
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Social Media / Best Use of Social Media
Annual ID:
12089N

Award:
2012 Advertising Gold Pencil
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Bear
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12080T

Award:
2012 Design Gold Pencil
Agency:
DDB Dubai / Dubai
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Corporate Identity / Individual Item
Annual ID:
12015D

Award:
2012 Interactive Gold Pencil
Agency:
HAKUHODO / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Online Films & Video / Music Videos
Annual ID:
12065N

Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12039N

Award:
2012 Interactive Gold Pencil
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12047N

Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Brand Arc / Los Angeles
Client:
Toyota
Title:
Curb Your Enthusiasm
Category:
Television / Scripted series
Annual ID:
12001E

Award:
2012 Interactive Gold Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Chevrolet
Title:
Sonic Launch
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12066N

Award:
2012 Design Gold Pencil
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
EfficientDynamics Sculpture
Category:
Craft / Typography in Design - Single
Annual ID:
12073D

Award:
2012 Interactive Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12061N

Award:
2012 Interactive Gold Pencil
Agency:
DDB / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N

Award:
2012 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Mobile Applications/Sites / Services
Annual ID:
12027N

Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Annual ID:
12092T

Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Germany / Frankfurt
Client:
HMTM (Academy for Music, Theatre and Media Hannover)
Title:
The absolute pitch
Category:
Public Service / Radio - Single
Annual ID:
12052R

Award:
2012 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12049R

Award:
2012 Design Gold Pencil
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Billboards - Single
Annual ID:
12048D

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Annual ID:
12017E

Award:
2012 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Fresh N Friends
Title:
Obstfiguren (fruit figures)
Category:
Package Design / Package Design - Campaign
Annual ID:
12018D

Award:
2012 Design Gold Pencil
Agency:
Dentsu / Drill / PARTY / Tokyo
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Package Design / Package Design - Campaign
Annual ID:
12021D

Award:
2012 Advertising Gold Pencil
Agency:
Warrior Poets / New York
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Branded Content / Cinema
Annual ID:
12090T

Award:
2012 Interactive Gold Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Brand Transformation / Single
Annual ID:
12092N

Award:
2012 Advertising Gold Pencil
Agency:
Grey Group - China / Shanghai
Client:
World kitchen
Title:
Vending Machine
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12013A

Award:
2012 Design Gold Pencil
Agency:
Savage / PostPanic / Prague 5
Client:
OFFF Festival
Title:
OFFF Festival Barcelona 2011
Category:
Broadcast Design / Title Sequence - Television
Annual ID:
12063D

Award:
2012 Interactive Gold Pencil
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Websites / Social Networks/Community
Annual ID:
12020N

Award:
2012 Design Gold Pencil
Agency:
DDB Dubai / Dubai
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Branding / Logo Design
Annual ID:
12007D

Award:
2012 Design Gold Pencil
Agency:
TBWA\ India / Mumbai
Client:
MKV Household Products
Title:
Elephant Combs
Category:
Branding / Logo Design
Annual ID:
12008D

Award:
2012 Interactive Gold Pencil
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / Public Service/Non-Profit
Annual ID:
12013N

Award:
2012 Interactive Gold Pencil
Agency:
Jam3 / Toronto
Client:
National Film Board
Title:
Bear 71
Category:
Websites / Public Service/Non-Profit
Annual ID:
12014N

Award:
2012 Interactive Gold Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Craft / Sound Design
Annual ID:
12083N

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Leo Burnett Italy / Milan
Client:
MONTBLANC INTERNATIONAL GMBH
Title:
THE BEAUTY OF A SECOND
Category:
Best Brand Channel
Annual ID:
12051E

Award:
2012 Interactive Gold Pencil
Agency:
Leo Burnett Milan / Milan
Client:
Montblanc International GmbH
Title:
The Beauty of a Second
Category:
Craft / Typography
Annual ID:
12076N

Award:
2012 Branded Entertainment Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Annual ID:
12027E

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Dentsu America / Harrison
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Online Branded Entertainment / Short-form
Annual ID:
12028E

Award:
2012 Design Gold Pencil
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
SIAM TAMIYA
Title:
TAMIYA CALENDAR
Category:
Collateral Design / Promotion
Annual ID:
12038D

Award:
2012 Interactive Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Online Films & Video / Short Form - Single
Annual ID:
12052N

Award:
2012 Interactive Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Sony Computer Entertainment America
Title:
Michael
Category:
Online Films & Video / Short Form - Single
Annual ID:
12053N

Award:
2012 Advertising Gold Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12007A

Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12108G

Award:
2012 Interactive Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12049N
