The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
A new warrior Agency: DDB / Paris Client: Greenpeace Category: Websites / E-Commerce
Little Marina Agency: Mother / New York Client: Target Category: Experiential Advertising / Installations
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Windmade Agency: Droga5 / New York Client: Vestas Category: Innovation in Advertising / Single or Campaign
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign
The Ultra Asian Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media
The Bear Agency: BETC / Paris Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Online Films & Video / Music Videos
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Interactive Advertising / Self-Promotion
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Curb Your Enthusiasm Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Scripted series
Sonic Launch Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
EfficientDynamics Sculpture Agency: serviceplan / Munich Client: BMW Group Category: Craft / Typography in Design - Single
Celebrate the Era Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
A new warrior Agency: DDB / Paris Client: Greenpeace Category: Websites / E-Commerce
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
The absolute pitch Agency: Ogilvy Germany / Frankfurt Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Eastbound and Down Radio Campaign Agency: BBDO / New York Client: HBO Category: Consumer Radio / Campaign
The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming
Obstfiguren (fruit figures) Agency: Scholz & Friends / Berlin Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Brand Transformation / Single
Vending Machine Agency: Grey Group - China / Shanghai Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
OFFF Festival Barcelona 2011 Agency: Savage / PostPanic / Prague 5 Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Websites / Social Networks/Community
GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Branding / Logo Design
Elephant Combs Agency: TBWA\ India / Mumbai Client: MKV Household Products Category: Branding / Logo Design
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Sound Design
THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel
The Beauty of a Second Agency: Leo Burnett Milan / Milan Client: Montblanc International GmbH Category: Craft / Typography
Dig Deeper Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Short-form
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
TAMIYA CALENDAR Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: SIAM TAMIYA Category: Collateral Design / Promotion
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Magazine / Full Page or Spread - Single
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign

2012 Design Best of Show Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Craft / Printing and Paper Craft - Single

12077D

2012 Interactive Best of Show Pencil

DDB / Paris

Greenpeace

A new warrior

Websites / E-Commerce

12010N

2012 Advertising Best of Show Pencil

Mother / New York

Target

Little Marina

Experiential Advertising / Installations

12105G

2012 Branded Entertainment Best of Show Pencil

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Music

12011E

2012 Interactive Best of Show Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Films & Video / Long Form - Single

12060N

2012 Advertising Green Pencil

Droga5 / New York

Vestas

Windmade

Innovation in Advertising / Single or Campaign

12527G

2012 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Cinema Advertising / Long Form - :90 and Over - Single

12083T

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Out Of Home / Digital / Electronic - Single or Campaign

12017A

2012 Design Gold Pencil

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

The Ultra Asian

Collateral Design / Posters - Campaign

12030D

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Social Media / Best Use of Social Media

12089N

2012 Advertising Gold Pencil

BETC / Paris

CANAL+

The Bear

Cinema Advertising / Short Form - Under :90 - Single

12080T

2012 Design Gold Pencil

DDB Dubai / Dubai

COMMITTEE OF ORGAN DONATION IN LEBANON

GIFT A LIFE

Corporate Identity / Individual Item

12015D

2012 Interactive Gold Pencil

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Online Films & Video / Music Videos

12065N

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Interactive Advertising / Other Interactive Media - Single

12039N

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Interactive Advertising / Self-Promotion

12047N

2012 Design Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Craft / Printing and Paper Craft - Single

12077D

2012 Branded Entertainment Gold Pencil

Brand Arc / Los Angeles

Toyota

Curb Your Enthusiasm

Television / Scripted series

12001E

2012 Interactive Gold Pencil

Goodby, Silverstein and Partners / San Francisco

Chevrolet

Sonic Launch

Integrated Branding / Integrated Branding Campaign - 360

12066N

2012 Design Gold Pencil

serviceplan / Munich

BMW Group

EfficientDynamics Sculpture

Craft / Typography in Design - Single

12073D

2012 Interactive Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Pacific Standard Time

Celebrate the Era

Online Films & Video / Long Form - Series/Episodes

12061N

2012 Interactive Gold Pencil

DDB / Paris

Greenpeace

A new warrior

Websites / E-Commerce

12010N

2012 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Mobile Applications/Sites / Services

12027N

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Branded Content / Online

12092T

2012 Advertising Gold Pencil

Ogilvy Germany / Frankfurt

HMTM (Academy for Music, Theatre and Media Hannover)

The absolute pitch

Public Service / Radio - Single

12052R

2012 Advertising Gold Pencil

BBDO / New York

HBO

Eastbound and Down Radio Campaign

Consumer Radio / Campaign

12049R

2012 Design Gold Pencil

iris worldwide / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Outdoor Design / Billboards - Single

12048D

2012 Branded Entertainment Gold Pencil

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Gaming / Online gaming

12017E

2012 Design Gold Pencil

Scholz & Friends / Berlin

Fresh N Friends

Obstfiguren (fruit figures)

Package Design / Package Design - Campaign

12018D

2012 Design Gold Pencil

Dentsu / Drill / PARTY / Tokyo

Menicon Co.,Ltd.

Magic

Package Design / Package Design - Campaign

12021D

2012 Advertising Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Branded Content / Cinema

12090T

2012 Interactive Gold Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Brand Transformation / Single

12092N

2012 Advertising Gold Pencil

Grey Group - China / Shanghai

World kitchen

Vending Machine

Out Of Home / Transit & Outdoor Installations - Single

12013A

2012 Design Gold Pencil

Savage / PostPanic / Prague 5

OFFF Festival

OFFF Festival Barcelona 2011

Broadcast Design / Title Sequence - Television

12063D

2012 Interactive Gold Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Websites / Social Networks/Community

12020N

2012 Design Gold Pencil

DDB Dubai / Dubai

COMMITTEE OF ORGAN DONATION IN LEBANON

GIFT A LIFE

Branding / Logo Design

12007D

2012 Design Gold Pencil

TBWA\ India / Mumbai

MKV Household Products

Elephant Combs

Branding / Logo Design

12008D

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / Public Service/Non-Profit

12013N

2012 Interactive Gold Pencil

Jam3 / Toronto

National Film Board

Bear 71

Websites / Public Service/Non-Profit

12014N

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Craft / Sound Design

12083N

2012 Branded Entertainment Gold Pencil

Leo Burnett Italy / Milan

MONTBLANC INTERNATIONAL GMBH

THE BEAUTY OF A SECOND

Best Brand Channel

12051E

2012 Interactive Gold Pencil

Leo Burnett Milan / Milan

Montblanc International GmbH

The Beauty of a Second

Craft / Typography

12076N

2012 Branded Entertainment Gold Pencil

BBDO / New York

HBO

Dig Deeper

Online Branded Entertainment / Short-form

12027E

2012 Branded Entertainment Gold Pencil

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Online Branded Entertainment / Short-form

12028E

2012 Design Gold Pencil

Creative Juice Bangkok (TBWA Thailand) / Bangkok

SIAM TAMIYA

TAMIYA CALENDAR

Collateral Design / Promotion

12038D

2012 Interactive Gold Pencil

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Online Films & Video / Short Form - Single

12052N

2012 Interactive Gold Pencil

Deutsch / Los Angeles

Sony Computer Entertainment America

Michael

Online Films & Video / Short Form - Single

12053N

2012 Advertising Gold Pencil

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Magazine / Full Page or Spread - Single

12007A

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Integrated Branding / Consumer Campaign

12108G

2012 Interactive Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

12049N

2012 Design Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12067D

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