The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Little Marina
Agency: Mother New York / NY
Client: Target Category: Experiential Advertising / Installations
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles
Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe Category: Innovation in Branded Content
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico Category: Innovation in Branded Content
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Innovation in Branded Content
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Television / Reality/Unscripted Series
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project
Agency: Special Group / Auckland
Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
Horizons
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Reality/Unscripted Series
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
HBO GO Mobile Apps
Agency: HUGE / Brooklyn
Client: HBO Category: Mobile Applications/Sites / Services
THINK Exhibit Posters
Agency: Ogilvy New York / New York
Client: IBM Category: Outdoor Design / Transit - Campaign
OFFF Festival Barcelona 2011
Agency: Savage / PostPanic / Prague 5
Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Campaign
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
John Lewis Banners
Agency: Digital Production Company: unit9 / London
Client: Adam&Eve Category: Interactive Advertising / Banners - Dynamic - Single
Banner Dove NFL
Agency: Grupo W / Saltillo
Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Branding / Logo Design
Elephant Combs
Agency: TBWA\ India / Mumbai
Client: MKV Household Products Category: Branding / Logo Design
Bardot
Agency: Landor Associates / San Francisco
Client: Advanced Ice Cream Technologies Category: Branding / Logo Design
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael
Agency: Deutsch / Los Angeles
Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Cat
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Legendary Making of the Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Short Form - Single
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
Caran d'Ache Crayons
Agency: Wirz Werbung AG / BBDO / Zurich
Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Sound Design
Iconic
Agency: DDB MUDRA GROUP / MUMBAI
Client: Volkswagen Category: Collateral Design / Posters - Single
Burger
Agency: Bleublancrouge / Montreal
Client: Gold’s Gym Category: Collateral Design / Posters - Single
THE HORROR TIME
Agency: Publicis / São Paulo
Client: Hopi Hari Category: Collateral Design / Posters - Single
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / Posters - Single
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen Category: Branded Content / Television
Award:
2012 Interactive Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Annual ID:
12060N
Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D
Award:
2012 Interactive Gold Pencil
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N
Award:
2012 Advertising Gold Pencil
Agency:
Mother New York / NY
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Annual ID:
12105G
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12011E
Award:
2012 Interactive Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12049N
Award:
2012 Interactive Silver Pencil
Agency:
MTh (Motion Theory) / Los Angeles
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12050N
Award:
2012 Interactive Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12051N
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels 30 minute TV Special - Fearless@The500
Category:
Innovation in Branded Content
Annual ID:
12046E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Razorfish / New York
Client:
Axe
Title:
Anarchy:The Graphic Novel
Category:
Innovation in Branded Content
Annual ID:
12047E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Pepsico
Title:
The Sound of Football
Category:
Innovation in Branded Content
Annual ID:
12048E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Innovation in Branded Content
Annual ID:
12049E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
mono / Minneapolis
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Innovation in Branded Content
Annual ID:
12050E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Television / Reality/Unscripted Series
Annual ID:
12004E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Toyota Motor Corporation Australia
Title:
One Way In. One Way Out.
Category:
Television / Reality/Unscripted Series
Annual ID:
12005E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Special Group / Auckland
Client:
Lion Nathan / Diageo
Title:
The Smirnoff Night Project
Category:
Television / Reality/Unscripted Series
Annual ID:
12006E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
OgilvyEntertainment / New York
Client:
DuPont
Title:
Horizons
Category:
Television / Reality/Unscripted Series
Annual ID:
12007E
Award:
2012 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Mobile Applications/Sites / Services
Annual ID:
12027N
Award:
2012 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Mobile Applications/Sites / Services
Annual ID:
12028N
Award:
2012 Interactive Bronze Pencil
Agency:
HUGE / Brooklyn
Client:
HBO
Title:
HBO GO Mobile Apps
Category:
Mobile Applications/Sites / Services
Annual ID:
12029N
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
THINK Exhibit Posters
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12051D
Award:
2012 Design Gold Pencil
Agency:
Savage / PostPanic / Prague 5
Client:
OFFF Festival
Title:
OFFF Festival Barcelona 2011
Category:
Broadcast Design / Title Sequence - Television
Annual ID:
12063D
Award:
2012 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Ad Council
Title:
Adopt US Kids Campaign
Category:
Public Service / Television - Campaign
Annual ID:
12045T
Award:
2012 Advertising Silver Pencil
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Category:
Collateral / Posters - Campaign
Annual ID:
12024A
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Collateral / Posters - Campaign
Annual ID:
12025A
Award:
2012 Interactive Silver Pencil
Agency:
Digital Production Company: unit9 / London
Client:
Adam&Eve
Title:
John Lewis Banners
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
12030N
Award:
2012 Interactive Bronze Pencil
Agency:
Grupo W / Saltillo
Client:
Unilever
Title:
Banner Dove NFL
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
12031N
Award:
2012 Advertising Gold Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12034A
Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12035A
Award:
2012 Design Gold Pencil
Agency:
DDB Dubai / Dubai
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Branding / Logo Design
Annual ID:
12007D
Award:
2012 Design Gold Pencil
Agency:
TBWA\ India / Mumbai
Client:
MKV Household Products
Title:
Elephant Combs
Category:
Branding / Logo Design
Annual ID:
12008D
Award:
2012 Design Silver Pencil
Agency:
Out of the Box / New Delhi
Client:
UPDN Broking
Title:
UPDN
Category:
Branding / Logo Design
Annual ID:
12009D
Award:
2012 Design Bronze Pencil
Agency:
Landor Associates / San Francisco
Client:
Advanced Ice Cream Technologies
Title:
Bardot
Category:
Branding / Logo Design
Annual ID:
12010D
Award:
2012 Interactive Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12061N
Award:
2012 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12062N
Award:
2012 Interactive Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Online Films & Video / Short Form - Single
Annual ID:
12052N
Award:
2012 Interactive Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Sony Computer Entertainment America
Title:
Michael
Category:
Online Films & Video / Short Form - Single
Annual ID:
12053N
Award:
2012 Interactive Silver Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cat
Category:
Online Films & Video / Short Form - Single
Annual ID:
12054N
Award:
2012 Interactive Silver Pencil
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Legendary Making of the Date
Category:
Online Films & Video / Short Form - Single
Annual ID:
12055N
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry It's Reinvented
Category:
Online Films & Video / Short Form - Single
Annual ID:
12056N
Award:
2012 Interactive Bronze Pencil
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Websites / Services
Annual ID:
12019N
Award:
2012 Design Bronze Pencil
Agency:
Wirz Werbung AG / BBDO / Zurich
Client:
Caran d'Ache
Title:
Caran d'Ache Crayons
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12049D
Award:
2012 Interactive Gold Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Craft / Sound Design
Annual ID:
12083N
Award:
2012 Interactive Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
The Bark Side
Category:
Craft / Sound Design
Annual ID:
12084N
Award:
2012 Interactive Bronze Pencil
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Craft / Sound Design
Annual ID:
12085N
Award:
2012 Design Gold Pencil
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Volkswagen
Title:
Iconic
Category:
Collateral Design / Posters - Single
Annual ID:
12027D
Award:
2012 Design Silver Pencil
Agency:
Bleublancrouge / Montreal
Client:
Gold’s Gym
Title:
Burger
Category:
Collateral Design / Posters - Single
Annual ID:
12028D
Award:
2012 Design Bronze Pencil
Agency:
Publicis / São Paulo
Client:
Hopi Hari
Title:
THE HORROR TIME
Category:
Collateral Design / Posters - Single
Annual ID:
12029D
Award:
2012 Design Bronze Pencil
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Collateral Design / Posters - Single
Annual ID:
12235D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Tiguan - Cross Country
Category:
Branded Content / Television
Annual ID:
12089T
