The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block Category: Branded Content / Online
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Branded Content / Online
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Branded Content / Online
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Branded Content / Online
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Branded Content / Online
The Gathering
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia Category: Branded Content / Online
DRUNK VALET
Agency: Ogilvy Brasil / são paulo
Client: BAR AURORA & BOTECO FERRAZ Category: Branded Content / Online
LE CLUB PERRIER
Agency: Ogilvy France / Paris
Client: NESTLE WATERS/PERRIER Category: Branded Content / Online
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA Category: Branded Content / Online
Gift Of Life
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Energizer Philippines Inc Category: Branded Content / Online
Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Annual ID:
12092T
Award:
2012 Advertising Silver Pencil
Agency:
BETC Euro RSCG / Los Angeles
Client:
Canal +
Title:
The Bear
Category:
Branded Content / Online
Annual ID:
12093T
Award:
2012 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
H&R Block
Title:
Second Look Detroit
Category:
Branded Content / Online
Annual ID:
12094T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Branded Content / Online
Annual ID:
12441T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
MetLife Foundation
Title:
Remember Me
Category:
Branded Content / Online
Annual ID:
12442T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Ubisoft
Title:
Autodance
Category:
Branded Content / Online
Annual ID:
12443T
Award:
2012 Advertising Merit Award
Agency:
Dentsu America / Harrison
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Branded Content / Online
Annual ID:
12444T
Award:
2012 Advertising Merit Award
Agency:
Gotham / New York
Client:
Denny's
Title:
Always Open
Category:
Branded Content / Online
Annual ID:
12445T
Award:
2012 Advertising Merit Award
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Branded Content / Online
Annual ID:
12446T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Branded Content / Online
Annual ID:
12447T
Award:
2012 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Branded Content / Online
Annual ID:
12448T
Award:
2012 Advertising Merit Award
Agency:
Innocean Australia / Sydney
Client:
Kia Motors Australia
Title:
The Gathering
Category:
Branded Content / Online
Annual ID:
12449T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAR AURORA & BOTECO FERRAZ
Title:
DRUNK VALET
Category:
Branded Content / Online
Annual ID:
12450T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
NESTLE WATERS/PERRIER
Title:
LE CLUB PERRIER
Category:
Branded Content / Online
Annual ID:
12451T
Award:
2012 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Branded Content / Online
Annual ID:
12452T
Award:
2012 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Spanair
Title:
An Unexpected Visit
Category:
Branded Content / Online
Annual ID:
12453T