The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Branded Content / Games
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Content / Cinema
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen Category: Branded Content / Television
OK GO
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Branded Content / Music Videos
Oceans of Treasures
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Branded Content / Games
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block Category: Branded Content / Online
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Branded Content / Music Videos
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Branded Content / Games
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Branded Content / Games
The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza Category: Branded Content / Cinema
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Branded Content / Online
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Branded Content / Online
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Branded Content / Online
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Branded Content / Online
The Gathering
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia Category: Branded Content / Online
DRUNK VALET
Agency: Ogilvy Brasil / são paulo
Client: BAR AURORA & BOTECO FERRAZ Category: Branded Content / Online
LE CLUB PERRIER
Agency: Ogilvy France / Paris
Client: NESTLE WATERS/PERRIER Category: Branded Content / Online
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA Category: Branded Content / Online
Gift Of Life
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Energizer Philippines Inc Category: Branded Content / Online
Award:
2012 Advertising Gold Pencil
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Branded Content / Games
Annual ID:
12096T
Award:
2012 Advertising Gold Pencil
Agency:
Warrior Poets / New York
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Branded Content / Cinema
Annual ID:
12090T
Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Annual ID:
12092T
Award:
2012 Advertising Silver Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Branded Content / Games
Annual ID:
12097T
Award:
2012 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Annual ID:
12091T
Award:
2012 Advertising Silver Pencil
Agency:
BETC Euro RSCG / Los Angeles
Client:
Canal +
Title:
The Bear
Category:
Branded Content / Online
Annual ID:
12093T
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Tiguan - Cross Country
Category:
Branded Content / Television
Annual ID:
12089T
Award:
2012 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
OK GO
Category:
Branded Content / Music Videos
Annual ID:
12095T
Award:
2012 Advertising Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Oceans of Treasures
Category:
Branded Content / Games
Annual ID:
12098T
Award:
2012 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
H&R Block
Title:
Second Look Detroit
Category:
Branded Content / Online
Annual ID:
12094T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Branded Content / Music Videos
Annual ID:
12455T
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Branded Content / Games
Annual ID:
12456T
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Branded Content / Games
Annual ID:
12457T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Content / Games
Annual ID:
12458T
Award:
2012 Advertising Merit Award
Agency:
SS+K / New York
Client:
Mr. Pizza
Title:
The True Origins of Pizza
Category:
Branded Content / Cinema
Annual ID:
12440T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Branded Content / Online
Annual ID:
12441T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
MetLife Foundation
Title:
Remember Me
Category:
Branded Content / Online
Annual ID:
12442T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Ubisoft
Title:
Autodance
Category:
Branded Content / Online
Annual ID:
12443T
Award:
2012 Advertising Merit Award
Agency:
Dentsu America / Harrison
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Branded Content / Online
Annual ID:
12444T
Award:
2012 Advertising Merit Award
Agency:
Gotham / New York
Client:
Denny's
Title:
Always Open
Category:
Branded Content / Online
Annual ID:
12445T
Award:
2012 Advertising Merit Award
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Branded Content / Online
Annual ID:
12446T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Branded Content / Online
Annual ID:
12447T
Award:
2012 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Branded Content / Online
Annual ID:
12448T
Award:
2012 Advertising Merit Award
Agency:
Innocean Australia / Sydney
Client:
Kia Motors Australia
Title:
The Gathering
Category:
Branded Content / Online
Annual ID:
12449T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAR AURORA & BOTECO FERRAZ
Title:
DRUNK VALET
Category:
Branded Content / Online
Annual ID:
12450T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
NESTLE WATERS/PERRIER
Title:
LE CLUB PERRIER
Category:
Branded Content / Online
Annual ID:
12451T
Award:
2012 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Branded Content / Online
Annual ID:
12452T
Award:
2012 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Spanair
Title:
An Unexpected Visit
Category:
Branded Content / Online
Annual ID:
12453T