The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Innovation in Branded Content
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Awards Archive
- Awards Archive
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- Agency Rankings
- Independent Agency
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- Non-Profit Client
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- Agency Network
- Independent Agency Network
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- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe Category: Innovation in Branded Content
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico Category: Innovation in Branded Content
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Innovation in Branded Content
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT
Agency: DDB Tribal Group GmbH / Berlin
Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Agency: Discovery Creative / Alexandria
Client: Chevy Category: Innovation in Branded Content
Entertainment Experience
Agency: FCCE / Amsterdam
Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark
Agency: Leo Burnett / Millers Point
Client: Diageo Australia Category: Innovation in Branded Content
U-Code
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Diary
Agency: Ogilvy Beijing / Beijing
Client: Johnson & Johnson Category: Innovation in Branded Content
Negative Tweet Eliminator
Agency: The Martin Agency / Richmond
Client: Mentos Category: Innovation in Branded Content
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Innovation in Branded Content