The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Social Media / Best Use of Social Media
Kid Rescue
Agency: Y&R COLOMBIA / BOGOTA
Client: Fundación Telefónica Category: Social Media / Location-Aware Services
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley Category: Social Media / Best Use of Social Media
Run with me
Agency: VML Australia / IdeaWorks / Sydney
Client: Asics Category: Social Media / Location-Aware Services
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Social Media / Best Use of Social Media
Curators of Sweden
Agency: Volontaire / Stockholm
Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
UMD Foursquare
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Social Media / Location-Aware Services
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Social Media / Location-Aware Services
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Social Media / Best Use of Social Media
Fanwagen
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Social Media / Best Use of Social Media
The Vaccines 'Wetsuit' Instagram Video
Agency: Anomaly London / London
Client: Sony Music Category: Social Media / Best Use of Social Media
Shout From the Mountain Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Social Media / Best Use of Social Media
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Social Media / Best Use of Social Media
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Social Media / Best Use of Social Media
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Social Media / Best Use of Social Media
Open Book
Agency: DDB Group Melbourne / RICHMOND
Client: The Reach Foundation Category: Social Media / Best Use of Social Media
A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace Category: Social Media / Best Use of Social Media
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Social Media / Best Use of Social Media
Jameson, 1780
Agency: Evolution Bureau / San Francisco
Client: Jameson Irish Whiskey, IDL, Pernod Ricard USA Category: Social Media / Best Use of Social Media
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Social Media / Best Use of Social Media
Birding the Net
Agency: Goodby, Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Social Media / Best Use of Social Media
Secret Mean Stinks
Agency: imc2 / Dallas
Client: Secret Category: Social Media / Best Use of Social Media
Obermutten - A Little Village Goes Global
Agency: Jung von Matt / Limmat / Zurich
Client: Graubuenden Category: Social Media / Best Use of Social Media
YouTube Secret Talents
Agency: Kolle Rebbe / Hamburg
Client: Google Germany GmbH Category: Social Media / Best Use of Social Media
No Rights No Women
Agency: Leo Burnett Beirut / Beirut
Client: No Rights No Women Category: Social Media / Best Use of Social Media
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Social Media / Best Use of Social Media
Real Friend on Facebook
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Mr. Clean Category: Social Media / Best Use of Social Media
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Social Media / Best Use of Social Media
YouTube Takeover
Agency: Mullen / Boston
Client: JetBlue Category: Social Media / Best Use of Social Media
How 'Speedkills' Killed Speed
Agency: Naked Communications Sydney / Sydney
Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media
The Social Interview
Agency: R/GA / New York
Client: R/GA Category: Social Media / Best Use of Social Media
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Million Mile Joe
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Sponsafier 3
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Social Media / Best Use of Social Media
Holidays without Internet
Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich
Client: Switzerland Tourism Category: Social Media / Best Use of Social Media
Facebook "Fist"
Agency: TBWA\Chiat\Day / New York
Client: Wrigley Category: Social Media / Best Use of Social Media
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Social Media / Best Use of Social Media
Chauncey Billups Garage Sale
Agency: TDA_Boulder / Boulder
Client: Billups Elite Category: Social Media / Best Use of Social Media
Doug, the Orange Spokespuppet
Agency: Team Detroit / Dearborn
Client: Ford Motor Company Category: Social Media / Best Use of Social Media
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Social Media / Best Use of Social Media
150years of Mammut - the biggest peak project in history
Agency: webguerillas GmbH / Munich
Client: Mammut Sports Group AG Category: Social Media / Best Use of Social Media
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Social Media / Microblogging
Toronto Trending
Agency: CP+B / Toronto
Client: Tourism Toronto Category: Social Media / Microblogging
The BossTracker5000
Agency: Euro RSCG Chicago / Chicago
Client: Euro RSCG Chicago Category: Social Media / Microblogging