The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Consumer Television / 60 Second - Single
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life Category: Integrated Branding / Public Service Campaign
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Branded Content / Online
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Consumer Radio / Single
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
Bedroom
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Branded Content / Games
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Advertising / Single or Campaign
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
Beer Chase
Agency: Clemenger BBDO / Melbourne
Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
We Sent Their Brief's Back
Agency: TBWAHuntLascaris / Johannesburg
Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Campaign
Press to play
Agency: DDB / Paris
Client: Playboy Category: Consumer Television / 60 Second - Campaign
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Cine Las Americas 'genres'
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Non-Broadcast / Online
Team Spirit
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Branded Content / Online
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI Category: Consumer Television / :30/:25 - Single
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Radio - Single
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Brand Transformation / Single
Oreo Daily Twist
Agency: DraftFCB / New York
Client: Mondelez International - Oreo Category: Brand Transformation / Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Brand Transformation / Single
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Brand Transformation / Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Brand Transformation / Single
New York Writes Itself
Agency: Leo Burnett / New York
Client: Village Voice Newspaper Category: Brand Transformation / Single
The 2013 IKEA Catalog Application
Agency: McCann / New York
Client: Inter IKEA Systems Category: Brand Transformation / Single
Award:
2013 Advertising Silver Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Annual ID:
13042T
Award:
2013 Advertising Silver Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13038G
Award:
2013 Advertising Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Branded Content / Online
Annual ID:
13067T
Award:
2013 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Consumer Radio / Single
Annual ID:
13509R
Award:
2013 Advertising Silver Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Annual ID:
13010A
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Bedroom
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13046T
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy Spain / Madrid
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
13058T
Award:
2013 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Annual ID:
13545R
Award:
2013 Advertising Silver Pencil
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13015A
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13021A
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Annual ID:
13069T
Award:
2013 Advertising Silver Pencil
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13022A
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13071G
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13072G
Award:
2013 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13007A
Award:
2013 Advertising Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13026A
Award:
2013 Advertising Silver Pencil
Agency:
DDB / Sydney
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13004A
Award:
2013 Advertising Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Carlton & United Breweries - Fosters
Title:
Beer Chase
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13054T
Award:
2013 Advertising Silver Pencil
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13002A
Award:
2013 Advertising Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Unicef
Title:
Three wise men
Category:
Public Service / Television - Single
Annual ID:
13035T
Award:
2013 Advertising Silver Pencil
Agency:
TBWAHuntLascaris / Johannesburg
Client:
TBW\Hunt\Lascaris Johannesburg
Title:
We Sent Their Brief's Back
Category:
Self-Promotion / Single or Campaign
Annual ID:
13028A
Award:
2013 Advertising Silver Pencil
Agency:
DDB / Paris
Client:
Playboy
Title:
Press to play
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
13044T
Award:
2013 Advertising Silver Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Annual ID:
13019A
Award:
2013 Advertising Bronze Pencil
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Cine Las Americas 'genres'
Category:
Consumer Radio / Campaign
Annual ID:
13531R
Award:
2013 Advertising Bronze Pencil
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13052T
Award:
2013 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13080G
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13081G
Award:
2013 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13050T
Award:
2013 Advertising Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Annual ID:
13065T
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Annual ID:
13043T
Award:
2013 Advertising Bronze Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13029A
Award:
2013 Advertising Bronze Pencil
Agency:
LOWE/SSP3 / Bogotá D. C.
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13039G
Award:
2013 Advertising Bronze Pencil
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Branded Content / Online
Annual ID:
13068T
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Annual ID:
13510R
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13047T
Award:
2013 Advertising Bronze Pencil
Agency:
BMF / Pyrmont
Client:
ALDI
Title:
Mamia 'Baby faces'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13060T
Award:
2013 Advertising Bronze Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Annual ID:
13546R
Award:
2013 Advertising Bronze Pencil
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13023A
Award:
2013 Advertising Bronze Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Annual ID:
13032A
Award:
2013 Advertising Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13027A
Award:
2013 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13005A
Award:
2013 Advertising Bronze Pencil
Agency:
Wunderman / Buenos Aires
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13055T
Award:
2013 Advertising Bronze Pencil
Agency:
The Monkeys/MAUD / Sydney
Client:
Diageo
Title:
Mixionary
Category:
Collateral / Posters - Campaign
Annual ID:
13020A
Award:
2013 Advertising Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Brand Transformation / Single
Annual ID:
13496G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB / New York
Client:
Mondelez International - Oreo
Title:
Oreo Daily Twist
Category:
Brand Transformation / Single
Annual ID:
13497G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Brand Transformation / Single
Annual ID:
13498G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Brand Transformation / Single
Annual ID:
13499G
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Brand Transformation / Single
Annual ID:
13500G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Brand Transformation / Single
Annual ID:
13501G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Annual ID:
13502G