The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fireworks Agency: BBH / London Client: Axe Category: Out Of Home / Billboards - Single
Pie Chart Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Rolling Stones Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
AUS to USA Agency: Clemenger BBDO / Sydney Client: Virgin Australia Category: Out Of Home / Billboards - Single
Who Uses the Word Chalice? Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Lincoln Fahd Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
CokeSanta Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Wall of Shoes Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Out Of Home / Billboards - Single
Pelicans Agency: Y&R / Dubai Client: Harvey Nichols Category: Out Of Home / Billboards - Single
You're Not You When You're Hungry Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence Agency: Leo Burnett / Zurich Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign Agency: Lowe Indonesia / Jakarta Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can Agency: Ogilvy & Mather / London Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Too Old Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Consumer Radio / Single
Action Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Adult Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Mysteries of the Universe Agency: adam&eveDDB / London Client: Volkswagen Category: Consumer Radio / Single
Tini Agency: Leo Burnett Frankfurt / Duesseldorf Client: Akustika Spezial Category: Consumer Radio / Single
Shoes Agency: Barton F. Graf 9000 LLC / New York Client: Ragu Category: Consumer Radio / Single
Roll Call Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Consumer Radio / Single
In Reverse Agency: Dare / Vancouver Client: Bc Honda Dealers Category: Consumer Radio / Single
Windows Down, Mood Up Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
Heart Tokens Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
The world's most boring radio ad. Agency: Grabarz & Partner, Hamburg / Hamburg Client: Volkswagen Category: Consumer Radio / Single
Morning Agency: Republik Advertising / Auckland Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single
Choir Agency: Ogilvy & Mather Cape Town / Cape Town Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Contradiction Agency: Ogilvy & Mather / London Client: Ford of Britain Category: Consumer Radio / Campaign
McFaster Agency: DDB Stockholm / Stockholm Client: McDonald's Sweden Category: Consumer Radio / Campaign
Things Change Agency: TBWAHuntLascaris - Johannesburg / Johannesburg Client: Tiger Brands Category: Consumer Radio / Campaign
Great Agency: Lapiz / Chicago Client: P&G Gain Category: Consumer Radio / Campaign
Drills Agency: Ireland/Davenport / Johannesburg Client: Bosch Drills Category: Consumer Radio / Campaign
Funnier in Canada Agency: Grey Canada / Toronto Client: Canadian Comedy Awards Category: Consumer Radio / Campaign
Gravity Coffee Run Agency: Special / Auckland Client: Gravity Coffee Category: Consumer Radio / Campaign
Most Hockey Dreams Die Agency: TAXI Canada Ltd. / Toronto Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
SMALL BUSINESS Agency: Contrapunto BBDO, S.A. / Madrid Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
Diaries Agency: FoxP2 / Cape Town Client: Masterlock Category: Consumer Radio / Campaign
ODORS Agency: leo burnett colombia / Bogota Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign

2013 Advertising Merit Award

BBH / London

Axe

Fireworks

Out Of Home / Billboards - Single

13146A

2013 Advertising Merit Award

BBH / London

Guardian

Pie Chart

Out Of Home / Billboards - Single

13147A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Out Of Home / Billboards - Single

13148A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Rolling Stones

Out Of Home / Billboards - Single

13149A

2013 Advertising Merit Award

Clemenger BBDO / Sydney

Virgin Australia

AUS to USA

Out Of Home / Billboards - Single

13150A

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

Who Uses the Word Chalice?

Out Of Home / Billboards - Single

13151A

2013 Advertising Merit Award

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Out Of Home / Billboards - Single

13152A

2013 Advertising Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Lincoln Fahd

Out Of Home / Billboards - Single

13153A

2013 Advertising Merit Award

Ogilvy & Mather / Shanghai

The Coca-Cola Company

CokeSanta

Out Of Home / Billboards - Single

13154A

2013 Advertising Merit Award

TBWA\Hunt\Lascaris / Johannesburg

Tiger Brands

Wall of Shoes

Out Of Home / Billboards - Single

13155A

2013 Advertising Merit Award

Y&R / Dubai

Harvey Nichols

Pelicans

Out Of Home / Billboards - Single

13156A

2013 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry

Newspaper / Full Page or Spread - Campaign

13095A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Styrofoam

Newspaper / Full Page or Spread - Campaign

13096A

2013 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

The Pencil Campaign

Newspaper / Full Page or Spread - Campaign

13097A

2013 Advertising Merit Award

Leo Burnett / Zurich

Swiss Life

Life's turns in a Sentence

Newspaper / Full Page or Spread - Campaign

13098A

2013 Advertising Merit Award

Lowe and Partners / Cape Town

Independent Newspapers

Selfies

Newspaper / Full Page or Spread - Campaign

13099A

2013 Advertising Merit Award

Lowe Indonesia / Jakarta

PT. Unilever Indonesia

No Mess Campaign

Newspaper / Full Page or Spread - Campaign

13100A

2013 Advertising Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Brains

Newspaper / Full Page or Spread - Campaign

13101A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Puzzles

Newspaper / Full Page or Spread - Campaign

13102A

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen Genuine Parts

Just because it works, doesn't mean it's fixed

Newspaper / Full Page or Spread - Campaign

13103A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

All You Can

Newspaper / Full Page or Spread - Campaign

13104A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Newspaper / Full Page or Spread - Campaign

13105A

2013 Advertising Merit Award

Publicis Kaplan Thaler / New York

Citibank

Too Old

Consumer Radio / Single

13511R

2013 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Action

Consumer Radio / Single

13512R

2013 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Adult

Consumer Radio / Single

13513R

2013 Advertising Merit Award

adam&eveDDB / London

Volkswagen

Mysteries of the Universe

Consumer Radio / Single

13514R

2013 Advertising Merit Award

Leo Burnett Frankfurt / Duesseldorf

Akustika Spezial

Tini

Consumer Radio / Single

13515R

2013 Advertising Merit Award

Barton F. Graf 9000 LLC / New York

Ragu

Shoes

Consumer Radio / Single

13516R

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Roll Call

Consumer Radio / Single

13517R

2013 Advertising Merit Award

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Consumer Radio / Single

13518R

2013 Advertising Merit Award

Dare / Vancouver

Bc Honda Dealers

In Reverse

Consumer Radio / Single

13519R

2013 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Windows Down, Mood Up

Consumer Radio / Single

13520R

2013 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Heart Tokens

Consumer Radio / Single

13521R

2013 Advertising Merit Award

Grabarz & Partner, Hamburg / Hamburg

Volkswagen

The world's most boring radio ad.

Consumer Radio / Single

13522R

2013 Advertising Merit Award

Republik Advertising / Auckland

Microsoft NZ - Xbox 360

Morning

Consumer Radio / Single

13523R

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Kraft Foods

Choir

Consumer Radio / Single

13524R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

Knock, Knock

Consumer Radio / Single

13525R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

Poetry

Consumer Radio / Single

13526R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

Dorm

Consumer Radio / Single

13527R

2013 Advertising Merit Award

Ogilvy & Mather / London

Ford of Britain

Contradiction

Consumer Radio / Campaign

13532R

2013 Advertising Merit Award

DDB Stockholm / Stockholm

McDonald's Sweden

McFaster

Consumer Radio / Campaign

13533R

2013 Advertising Merit Award

TBWAHuntLascaris - Johannesburg / Johannesburg

Tiger Brands

Things Change

Consumer Radio / Campaign

13534R

2013 Advertising Merit Award

Lapiz / Chicago

P&G Gain

Great

Consumer Radio / Campaign

13535R

2013 Advertising Merit Award

Ireland/Davenport / Johannesburg

Bosch Drills

Drills

Consumer Radio / Campaign

13536R

2013 Advertising Merit Award

Grey Canada / Toronto

Canadian Comedy Awards

Funnier in Canada

Consumer Radio / Campaign

13537R

2013 Advertising Merit Award

Special / Auckland

Gravity Coffee

Gravity Coffee Run

Consumer Radio / Campaign

13538R

2013 Advertising Merit Award

TAXI Canada Ltd. / Toronto

Hockey Hall of Fame

Most Hockey Dreams Die

Consumer Radio / Campaign

13539R

2013 Advertising Merit Award

Contrapunto BBDO, S.A. / Madrid

MERCEDES BENZ/SMART

SMALL BUSINESS

Consumer Radio / Campaign

13540R

2013 Advertising Merit Award

FoxP2 / Cape Town

Masterlock

Diaries

Consumer Radio / Campaign

13541R

2013 Advertising Merit Award

leo burnett colombia / Bogota

PROCTER & GAMBLE

ODORS

Consumer Radio / Campaign

13542R

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