The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Frank's Kayak
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Integrated Branding / Consumer Campaign
Romanians are smart
Agency: Bv Mccann Erickson / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Sorry about the twigs, folks
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB - Monteith's Category: Integrated Branding / Consumer Campaign
Pardon Me
Agency: CP+B / Boulder
Client: Grey Poupon Category: Integrated Branding / Consumer Campaign
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign
No Bollocks
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Integrated Branding / Consumer Campaign
Project Imagination
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Integrated Branding / Consumer Campaign
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Consumer Campaign
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Collateral / Posters - Campaign
Soul Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Skyscrapers
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Posters - Campaign
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player Category: Collateral / Posters - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Collateral / Posters - Campaign
Puzzles
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Collateral / Posters - Campaign
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Campaign
The World Without Billionaires
Agency: Ogilvy Brasil / São Paulo
Client: Forbes Brasil Category: Collateral / Posters - Campaign
Quit pretending
Agency: Young & Rubicam / Prague
Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / Posters - Campaign
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single
Facebook
Agency: Anonimo / Mexico City
Client: SEAT Mexico Category: Out Of Home / Transit & Outdoor Installations - Single
Flip Flop Block
Agency: CP+B / Boulder
Client: Old Navy Category: Out Of Home / Transit & Outdoor Installations - Single
Norte Photoblocker
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Norte Category: Out Of Home / Transit & Outdoor Installations - Single
Window Pints
Agency: Grey Canada / Toronto
Client: Diageo Category: Out Of Home / Transit & Outdoor Installations - Single
Civilization-Rome
Agency: JWT / Shanghai
Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single
Rugbeer
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Salta Category: Out Of Home / Transit & Outdoor Installations - Single
SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Mini Box
Agency: Rethink / Vancouver
Client: Metro News Category: Out Of Home / Transit & Outdoor Installations - Single
Make the politicians work
Agency: Voskhod / Yekaterinburg
Client: City web-site URA.ru Category: Out Of Home / Transit & Outdoor Installations - Single
Brain Surgeon
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Candidates Affair
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co
Agency: Deutsch / New York
Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room
Agency: DDB NY / New York
Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Frank's Kayak
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13485G
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13486G
Award:
2013 Advertising Merit Award
Agency:
Bv Mccann Erickson / Bucharest
Client:
Kandia Dulce
Title:
Romanians are smart
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13487G
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Stand Ins
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13488G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB - Monteith's
Title:
Sorry about the twigs, folks
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13489G
Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
Pardon Me
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13490G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13491G
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
No Bollocks
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13492G
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Project Imagination
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13493G
Award:
2013 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13494G
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13495G
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
13223A
Award:
2013 Advertising Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Earpod Posters
Category:
Collateral / Posters - Campaign
Annual ID:
13224A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Mumbai
Client:
White Collar Hippies
Title:
How To
Category:
Collateral / Posters - Campaign
Annual ID:
13225A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul Poster
Category:
Collateral / Posters - Campaign
Annual ID:
13226A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Makita Power Tools
Title:
Skyscrapers
Category:
Collateral / Posters - Campaign
Annual ID:
13228A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Guitar Player
Title:
Speech
Category:
Collateral / Posters - Campaign
Annual ID:
13229A
Award:
2013 Advertising Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Evolution
Category:
Collateral / Posters - Campaign
Annual ID:
13230A
Award:
2013 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Brains
Category:
Collateral / Posters - Campaign
Annual ID:
13231A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Collateral / Posters - Campaign
Annual ID:
13232A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
All You Can
Category:
Collateral / Posters - Campaign
Annual ID:
13233A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hotwheels Vintage Collection
Category:
Collateral / Posters - Campaign
Annual ID:
13234A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Forbes Brasil
Title:
The World Without Billionaires
Category:
Collateral / Posters - Campaign
Annual ID:
13235A
Award:
2013 Advertising Merit Award
Agency:
Y&R / São Paulo
Client:
LG
Title:
Different Sides
Category:
Collateral / Posters - Campaign
Annual ID:
13236A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Prague
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Quit pretending
Category:
Collateral / Posters - Campaign
Annual ID:
13237A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13176A
Award:
2013 Advertising Merit Award
Agency:
Anonimo / Mexico City
Client:
SEAT Mexico
Title:
Facebook
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13177A
Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Old Navy
Title:
Flip Flop Block
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13178A
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Norte
Title:
Norte Photoblocker
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13179A
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Diageo
Title:
Window Pints
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13180A
Award:
2013 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Maxam
Title:
Civilization-Rome
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13181A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Salta
Title:
Rugbeer
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13182A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13183A
Award:
2013 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Metro News
Title:
Mini Box
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13184A
Award:
2013 Advertising Merit Award
Agency:
Voskhod / Yekaterinburg
Client:
City web-site URA.ru
Title:
Make the politicians work
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13185A
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Brain Surgeon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13350T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Roommates
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13351T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Horse
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13352T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Hamster
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13353T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Cheek
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13354T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13355T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13356T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13357T
Award:
2013 Advertising Merit Award
Agency:
Deutsch / New York
Client:
Go Daddy
Title:
Your Big Idea.co
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13358T
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
New York Lottery
Title:
Writers Room
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13359T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Friends
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13360T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Brewers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13361T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Funeral
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13362T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Platoon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13363T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Wig Shop
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13364T
