The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Smart Little Bumper Stickers
Agency: BBDO / Toronto
Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon
Agency: Contagion / Auckland
Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever
Agency: doug & serge / Toronto
Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog.
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World
Agency: Gyro / New York
Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune
Agency: JWT / Kuala Lumpur
Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil
Agency: JWT Brasil / São Paulo
Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best
Agency: Leo Burnett London / London
Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing
Agency: serviceplan / Munich
Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012
Agency: TAXI Canada / Toronto
Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language
Agency: JOY. / Redfern
Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Contradiction
Agency: Ogilvy & Mather / London
Client: Ford of Britain Category: Consumer Radio / Campaign
McFaster
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Consumer Radio / Campaign
Things Change
Agency: TBWAHuntLascaris - Johannesburg / Johannesburg
Client: Tiger Brands Category: Consumer Radio / Campaign
Drills
Agency: Ireland/Davenport / Johannesburg
Client: Bosch Drills Category: Consumer Radio / Campaign
Funnier in Canada
Agency: Grey Canada / Toronto
Client: Canadian Comedy Awards Category: Consumer Radio / Campaign
Gravity Coffee Run
Agency: Special / Auckland
Client: Gravity Coffee Category: Consumer Radio / Campaign
Most Hockey Dreams Die
Agency: TAXI Canada Ltd. / Toronto
Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
SMALL BUSINESS
Agency: Contrapunto BBDO, S.A. / Madrid
Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
ODORS
Agency: leo burnett colombia / Bogota
Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
College Target
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Campaign
Call of Duty: Black Ops II "The War of The Future" Documentary
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Branded Content / Online
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Branded Content / Online
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Branded Content / Online
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Category: Branded Content / Online
Mike & Ike breakup
Agency: Nail Communications / Providence
Client: Nail Communications Category: Branded Content / Online
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Branded Content / Online
Uncle Drew
Agency: The Marketing Arm/Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Branded Content / Online
BUILT by eBay
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Branded Content / Online
Serenade Live Event
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Branded Content / Online
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Branded Content / Online
Frank's Kayak
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Smart Canada
Title:
Smart Little Bumper Stickers
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13252A
Award:
2013 Advertising Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13253A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB Breweries
Title:
The Wine That Sold Beer
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13254A
Award:
2013 Advertising Merit Award
Agency:
Contagion / Auckland
Client:
Kiwicare
Title:
Weed Weapon
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13255A
Award:
2013 Advertising Merit Award
Agency:
doug & serge / Toronto
Client:
Schwimmer Pool Service
Title:
Most functional business card ever
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13256A
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Free car with every dog.
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13257A
Award:
2013 Advertising Merit Award
Agency:
Gyro / New York
Client:
Forbes
Title:
Change the World
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13258A
Award:
2013 Advertising Merit Award
Agency:
JWT / Kuala Lumpur
Client:
Ford Motor Company
Title:
Wheel of Fortune
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13259A
Award:
2013 Advertising Merit Award
Agency:
JWT Brasil / São Paulo
Client:
Raizen
Title:
Used Oil
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13260A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Makita Power Tools
Title:
Skyscrapers 2013
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13261A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett London / London
Client:
P&G
Title:
Helping London Look It's Best
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13262A
Award:
2013 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13263A
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munich
Client:
Marttiini Oy
Title:
The Marttiini Fish-Mailing
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13264A
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Edward Pond
Title:
Edward Pond's Creative Chef 2012
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13265A
Award:
2013 Advertising Merit Award
Agency:
JOY. / Redfern
Client:
SBS
Title:
Brilliant in any Language
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13266A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Edible Book
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13267A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13268A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13269A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford of Britain
Title:
Contradiction
Category:
Consumer Radio / Campaign
Annual ID:
13532R
Award:
2013 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
McDonald's Sweden
Title:
McFaster
Category:
Consumer Radio / Campaign
Annual ID:
13533R
Award:
2013 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Johannesburg
Client:
Tiger Brands
Title:
Things Change
Category:
Consumer Radio / Campaign
Annual ID:
13534R
Award:
2013 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G Gain
Title:
Great
Category:
Consumer Radio / Campaign
Annual ID:
13535R
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Bosch Drills
Title:
Drills
Category:
Consumer Radio / Campaign
Annual ID:
13536R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Canadian Comedy Awards
Title:
Funnier in Canada
Category:
Consumer Radio / Campaign
Annual ID:
13537R
Award:
2013 Advertising Merit Award
Agency:
Special / Auckland
Client:
Gravity Coffee
Title:
Gravity Coffee Run
Category:
Consumer Radio / Campaign
Annual ID:
13538R
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
Hockey Hall of Fame
Title:
Most Hockey Dreams Die
Category:
Consumer Radio / Campaign
Annual ID:
13539R
Award:
2013 Advertising Merit Award
Agency:
Contrapunto BBDO, S.A. / Madrid
Client:
MERCEDES BENZ/SMART
Title:
SMALL BUSINESS
Category:
Consumer Radio / Campaign
Annual ID:
13540R
Award:
2013 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Masterlock
Title:
Diaries
Category:
Consumer Radio / Campaign
Annual ID:
13541R
Award:
2013 Advertising Merit Award
Agency:
leo burnett colombia / Bogota
Client:
PROCTER & GAMBLE
Title:
ODORS
Category:
Consumer Radio / Campaign
Annual ID:
13542R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
College Target
Category:
Consumer Radio / Campaign
Annual ID:
13543R
Award:
2013 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Strength
Category:
Branded Content / Online
Annual ID:
13433T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "The War of The Future" Documentary
Category:
Branded Content / Online
Annual ID:
13434T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades
Category:
Branded Content / Online
Annual ID:
13435T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Category:
Branded Content / Online
Annual ID:
13436T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Annual ID:
13437T
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Annual ID:
13438T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Branded Content / Online
Annual ID:
13439T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Aurora Flores
Category:
Branded Content / Online
Annual ID:
13440T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Karen Gustin
Category:
Branded Content / Online
Annual ID:
13441T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
White Paper
Category:
Branded Content / Online
Annual ID:
13442T
Award:
2013 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel
Title:
Hot Wheels For Real Part II
Category:
Branded Content / Online
Annual ID:
13443T
Award:
2013 Advertising Merit Award
Agency:
Nail Communications / Providence
Client:
Nail Communications
Title:
Mike & Ike breakup
Category:
Branded Content / Online
Annual ID:
13444T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Branded Content / Online
Annual ID:
13445T
Award:
2013 Advertising Merit Award
Agency:
The Marketing Arm/Davie Brown Entertainment / Dallas
Client:
Pepsi MAX (PepsiCo)
Title:
Uncle Drew
Category:
Branded Content / Online
Annual ID:
13446T
Award:
2013 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
BUILT by eBay
Category:
Branded Content / Online
Annual ID:
13447T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Serenade Live Event
Category:
Branded Content / Online
Annual ID:
13448T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Branded Content / Online
Annual ID:
13449T
Award:
2013 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Understanding
Category:
Branded Content / Online
Annual ID:
13507T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Frank's Kayak
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13485G
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13486G
