The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Collateral / Posters - Campaign
Soul Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Skyscrapers
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Posters - Campaign
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player Category: Collateral / Posters - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Collateral / Posters - Campaign
Puzzles
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Collateral / Posters - Campaign
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Campaign
The World Without Billionaires
Agency: Ogilvy Brasil / São Paulo
Client: Forbes Brasil Category: Collateral / Posters - Campaign
Quit pretending
Agency: Young & Rubicam / Prague
Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / Posters - Campaign
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Single
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Newspaper / Full Page or Spread - Single
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List-Dragons Den
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
Church
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Mum Dad IOU
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Single
I just called
Agency: THEY / Amsterdam
Client: Vodafone Category: Newspaper / Full Page or Spread - Single
Malcolm
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Single
Love Thyself - Kit
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Summer Sale Excitement - Excitement Blonde
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE Category: Magazine / Full Page or Spread - Single
Leaflet
Agency: DDB Tribal Group / Berlin
Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Magazine / Full Page or Spread - Single
Iceberg-China
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Germany
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
BMW Rear View Camera Cover
Agency: Ireland/Davenport / Johannesburg
Client: BMW Category: Magazine / Full Page or Spread - Single
Amplifier
Agency: JWT Brasil / São Paulo
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
CokeSanta
Agency: Ogilvy & Mather
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Mouse and cheese
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Magazine / Full Page or Spread - Single
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Early Detection
Agency: BBDO / Toronto
Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Soldiers
Agency: BBDO / Toronto
Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Text Cursor: Bike/Pram/Car
Agency: Cheil Worldwide / Hong Kong
Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Las Fantasias?as del Comandante Poster Series
Agency: Creature / Seattle
Client: Chlopak Leonard Schechter Category: Public Service / Collateral - Campaign
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Amendment One
Agency: McKinney / Durham
Client: McKinney Category: Public Service / Collateral - Campaign
Don't text and drive
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Public Service / Collateral - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Collateral - Campaign
Brain Surgeon
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
13223A
Award:
2013 Advertising Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Earpod Posters
Category:
Collateral / Posters - Campaign
Annual ID:
13224A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Mumbai
Client:
White Collar Hippies
Title:
How To
Category:
Collateral / Posters - Campaign
Annual ID:
13225A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul Poster
Category:
Collateral / Posters - Campaign
Annual ID:
13226A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Makita Power Tools
Title:
Skyscrapers
Category:
Collateral / Posters - Campaign
Annual ID:
13228A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Guitar Player
Title:
Speech
Category:
Collateral / Posters - Campaign
Annual ID:
13229A
Award:
2013 Advertising Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Evolution
Category:
Collateral / Posters - Campaign
Annual ID:
13230A
Award:
2013 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Brains
Category:
Collateral / Posters - Campaign
Annual ID:
13231A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Collateral / Posters - Campaign
Annual ID:
13232A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
All You Can
Category:
Collateral / Posters - Campaign
Annual ID:
13233A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hotwheels Vintage Collection
Category:
Collateral / Posters - Campaign
Annual ID:
13234A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Forbes Brasil
Title:
The World Without Billionaires
Category:
Collateral / Posters - Campaign
Annual ID:
13235A
Award:
2013 Advertising Merit Award
Agency:
Y&R / São Paulo
Client:
LG
Title:
Different Sides
Category:
Collateral / Posters - Campaign
Annual ID:
13236A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Prague
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Quit pretending
Category:
Collateral / Posters - Campaign
Annual ID:
13237A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13084A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13085A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13086A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13087A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Dragons Den
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13088A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
Church
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13089A
Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13090A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Mum Dad IOU
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13091A
Award:
2013 Advertising Merit Award
Agency:
SHEDcsc / Perth
Client:
ATTIX
Title:
Roof Space
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13092A
Award:
2013 Advertising Merit Award
Agency:
THEY / Amsterdam
Client:
Vodafone
Title:
I just called
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13093A
Award:
2013 Advertising Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
Malcolm
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13094A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself - Kit
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13112A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement - Excitement Blonde
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13113A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13114A
Award:
2013 Advertising Merit Award
Agency:
DDB / Hong Kong
Client:
Clorox
Title:
Melon
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13115A
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13116A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13117A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-China
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13118A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Egypt
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13119A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Germany
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13120A
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
BMW
Title:
BMW Rear View Camera Cover
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13121A
Award:
2013 Advertising Merit Award
Agency:
JWT Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Amplifier
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13122A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13123A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13124A
Award:
2013 Advertising Merit Award
Agency:
TBWA\España / Madrid
Client:
Sony Computer Entertainment
Title:
Mouse and cheese
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13125A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Lion
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13126A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Early Detection
Category:
Public Service / Collateral - Campaign
Annual ID:
13305A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Wounded Warriors Canada
Title:
Soldiers
Category:
Public Service / Collateral - Campaign
Annual ID:
13306A
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Hong Kong
Client:
Samsung Electronics
Title:
Text Cursor: Bike/Pram/Car
Category:
Public Service / Collateral - Campaign
Annual ID:
13307A
Award:
2013 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Chlopak Leonard Schechter
Title:
Las Fantasias?as del Comandante Poster Series
Category:
Public Service / Collateral - Campaign
Annual ID:
13308A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client:
National Cancer Society Malaysia
Title:
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Category:
Public Service / Collateral - Campaign
Annual ID:
13309A
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
Amendment One
Category:
Public Service / Collateral - Campaign
Annual ID:
13310A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Don't text and drive
Category:
Public Service / Collateral - Campaign
Annual ID:
13311A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Collateral - Campaign
Annual ID:
13312A
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Brain Surgeon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13350T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Roommates
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13351T
