The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Branded Content / Online
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Branded Content / Games
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Branded Content / Online
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Branded Content / Online
Discovered
Agency: Amusement Park Entertainment / Santa Monica
Client: Intel/Microsoft Category: Branded Content / Games
Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Branded Content / Games
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami Category: Branded Content / Games
The Last Barfighter
Agency: McKinney / Durham
Client: Big Boss Brewing Company Category: Branded Content / Games
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Branded Content / Games
Call of Duty: Black Ops II "The War of The Future" Documentary
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Branded Content / Online
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Branded Content / Online
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Branded Content / Online
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Category: Branded Content / Online
Mike & Ike breakup
Agency: Nail Communications / Providence
Client: Nail Communications Category: Branded Content / Online
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Branded Content / Online
Uncle Drew
Agency: The Marketing Arm/Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Branded Content / Online
BUILT by eBay
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Branded Content / Online
Serenade Live Event
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Branded Content / Online
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Branded Content / Online
Award:
2013 Advertising Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Category:
Branded Content / Online
Annual ID:
13066T
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Annual ID:
13069T
Award:
2013 Advertising Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Branded Content / Online
Annual ID:
13067T
Award:
2013 Advertising Bronze Pencil
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Branded Content / Online
Annual ID:
13068T
Award:
2013 Advertising Merit Award
Agency:
Amusement Park Entertainment / Santa Monica
Client:
Intel/Microsoft
Title:
Discovered
Category:
Branded Content / Games
Annual ID:
13450T
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Flash
Category:
Branded Content / Games
Annual ID:
13451T
Award:
2013 Advertising Merit Award
Agency:
Havas Sports & Entertainment / Madrid
Client:
Konami
Title:
Enter the Game
Category:
Branded Content / Games
Annual ID:
13452T
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Big Boss Brewing Company
Title:
The Last Barfighter
Category:
Branded Content / Games
Annual ID:
13453T
Award:
2013 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
LEGO Super Heroes Movie Maker
Category:
Branded Content / Games
Annual ID:
13454T
Award:
2013 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Strength
Category:
Branded Content / Online
Annual ID:
13433T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "The War of The Future" Documentary
Category:
Branded Content / Online
Annual ID:
13434T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades
Category:
Branded Content / Online
Annual ID:
13435T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Category:
Branded Content / Online
Annual ID:
13436T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Annual ID:
13437T
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Annual ID:
13438T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Branded Content / Online
Annual ID:
13439T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Aurora Flores
Category:
Branded Content / Online
Annual ID:
13440T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Karen Gustin
Category:
Branded Content / Online
Annual ID:
13441T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
White Paper
Category:
Branded Content / Online
Annual ID:
13442T
Award:
2013 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel
Title:
Hot Wheels For Real Part II
Category:
Branded Content / Online
Annual ID:
13443T
Award:
2013 Advertising Merit Award
Agency:
Nail Communications / Providence
Client:
Nail Communications
Title:
Mike & Ike breakup
Category:
Branded Content / Online
Annual ID:
13444T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Branded Content / Online
Annual ID:
13445T
Award:
2013 Advertising Merit Award
Agency:
The Marketing Arm/Davie Brown Entertainment / Dallas
Client:
Pepsi MAX (PepsiCo)
Title:
Uncle Drew
Category:
Branded Content / Online
Annual ID:
13446T
Award:
2013 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
BUILT by eBay
Category:
Branded Content / Online
Annual ID:
13447T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Serenade Live Event
Category:
Branded Content / Online
Annual ID:
13448T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Branded Content / Online
Annual ID:
13449T