The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Collateral / Posters - Single
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
Beetroot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Carrot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Pineapple
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Collateral / Posters - Single
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Collateral / Posters - Single
Paris
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: MotoItalia Philippines Category: Collateral / Posters - Single
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral / Posters - Single
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui Category: Collateral / Posters - Single
Franklyn Gandhi
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Can Opener
Agency: Ogilvy & Mather / Cape Town
Client: Heinz Category: Collateral / Posters - Single
Quick Fox And Lazy Dog
Agency: TBWA / Kuala Lumpur
Client: alt.TYPE (Font Company) Category: Collateral / Posters - Single
Steel ball and magnet
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Collateral / Posters - Single
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / P.O.P. and In-store - Single
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Collateral / P.O.P. and In-store - Single
Reindeer in Headlights
Agency: BBDO / Toronto
Client: Mercedes-Benz Category: Collateral / P.O.P. and In-store - Single
The Wine List
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / P.O.P. and In-store - Single
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai
Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Single
The 'Headline News' Cup Sleeve
Agency: Y&R / Dubai
Client: Gulf News / Al Nisr Publishing Category: Collateral / P.O.P. and In-store - Single
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / P.O.P. and In-store - Campaign
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse Category: Collateral / P.O.P. and In-store - Campaign
TEV BIKES
Agency: kbs+ / Toronto
Client: Tev Bikes Category: Collateral / P.O.P. and In-store - Campaign
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai
Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Campaign
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral / P.O.P. and In-store - Campaign
XBox Kinect Starwars
Agency: The Jupiter Drawing Room / Cape Town
Client: Musica Category: Collateral / P.O.P. and In-store - Campaign
Sponsor of beer
Agency: Young & Rubicam Prague / Prague
Client: Zatecky pivovar spol. s r.o. Category: Collateral / P.O.P. and In-store - Campaign
Smart Little Bumper Stickers
Agency: BBDO / Toronto
Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon
Agency: Contagion / Auckland
Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever
Agency: doug & serge / Toronto
Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog.
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World
Agency: Gyro / New York
Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune
Agency: JWT / Kuala Lumpur
Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Annual ID:
13016A
Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13024A
Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Annual ID:
13018A
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Annual ID:
13017A
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13021A
Award:
2013 Advertising Silver Pencil
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13022A
Award:
2013 Advertising Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13026A
Award:
2013 Advertising Silver Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Annual ID:
13019A
Award:
2013 Advertising Bronze Pencil
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13023A
Award:
2013 Advertising Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13027A
Award:
2013 Advertising Bronze Pencil
Agency:
The Monkeys/MAUD / Sydney
Client:
Diageo
Title:
Mixionary
Category:
Collateral / Posters - Campaign
Annual ID:
13020A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Beetroot
Category:
Collateral / Posters - Single
Annual ID:
13206A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Carrot
Category:
Collateral / Posters - Single
Annual ID:
13207A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Pineapple
Category:
Collateral / Posters - Single
Annual ID:
13208A
Award:
2013 Advertising Merit Award
Agency:
Brunner / Atlanta
Client:
Nuway
Title:
Souvenirs-Plates
Category:
Collateral / Posters - Single
Annual ID:
13209A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Collateral / Posters - Single
Annual ID:
13210A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Collateral / Posters - Single
Annual ID:
13211A
Award:
2013 Advertising Merit Award
Agency:
DDB DM9JaymeSyfu/Digit / Makati
Client:
MotoItalia Philippines
Title:
Paris
Category:
Collateral / Posters - Single
Annual ID:
13212A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral / Posters - Single
Annual ID:
13213A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Egypt
Category:
Collateral / Posters - Single
Annual ID:
13214A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Franklyn Gandhi
Category:
Collateral / Posters - Single
Annual ID:
13215A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral / Posters - Single
Annual ID:
13216A
Award:
2013 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Free to Fly
Category:
Collateral / Posters - Single
Annual ID:
13217A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Heinz
Title:
Can Opener
Category:
Collateral / Posters - Single
Annual ID:
13218A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Istanbul
Client:
IKEA
Title:
FIXED PRICES
Category:
Collateral / Posters - Single
Annual ID:
13219A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
alt.TYPE (Font Company)
Title:
Quick Fox And Lazy Dog
Category:
Collateral / Posters - Single
Annual ID:
13220A
Award:
2013 Advertising Merit Award
Agency:
TBWA\España / Madrid
Client:
Sony Computer Entertainment
Title:
Steel ball and magnet
Category:
Collateral / Posters - Single
Annual ID:
13221A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Collateral / Posters - Single
Annual ID:
13222A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Cell Mate
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13238A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Wine
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13239A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Mercedes-Benz
Title:
Reindeer in Headlights
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13240A
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Game On
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13241A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB Breweries
Title:
The Wine List
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13242A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13243A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Gulf News / Al Nisr Publishing
Title:
The 'Headline News' Cup Sleeve
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13244A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Headache
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13245A
Award:
2013 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13246A
Award:
2013 Advertising Merit Award
Agency:
kbs+ / Toronto
Client:
Tev Bikes
Title:
TEV BIKES
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13247A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13248A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13249A
Award:
2013 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Cape Town
Client:
Musica
Title:
XBox Kinect Starwars
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13250A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Zatecky pivovar spol. s r.o.
Title:
Sponsor of beer
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13251A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Smart Canada
Title:
Smart Little Bumper Stickers
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13252A
Award:
2013 Advertising Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13253A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB Breweries
Title:
The Wine That Sold Beer
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13254A
Award:
2013 Advertising Merit Award
Agency:
Contagion / Auckland
Client:
Kiwicare
Title:
Weed Weapon
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13255A
Award:
2013 Advertising Merit Award
Agency:
doug & serge / Toronto
Client:
Schwimmer Pool Service
Title:
Most functional business card ever
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13256A
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Free car with every dog.
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13257A
Award:
2013 Advertising Merit Award
Agency:
Gyro / New York
Client:
Forbes
Title:
Change the World
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13258A
Award:
2013 Advertising Merit Award
Agency:
JWT / Kuala Lumpur
Client:
Ford Motor Company
Title:
Wheel of Fortune
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13259A
