The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Radio / Campaign
ONLY A DOG
Agency: Publicis Brasil / São Paulo
Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Campaign
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Consumer Radio / Single
Cine Las Americas 'genres'
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Contradiction
Agency: Ogilvy & Mather / London
Client: Ford of Britain Category: Consumer Radio / Campaign
McFaster
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Consumer Radio / Campaign
Things Change
Agency: TBWAHuntLascaris - Johannesburg / Johannesburg
Client: Tiger Brands Category: Consumer Radio / Campaign
Drills
Agency: Ireland/Davenport / Johannesburg
Client: Bosch Drills Category: Consumer Radio / Campaign
Funnier in Canada
Agency: Grey Canada / Toronto
Client: Canadian Comedy Awards Category: Consumer Radio / Campaign
Gravity Coffee Run
Agency: Special / Auckland
Client: Gravity Coffee Category: Consumer Radio / Campaign
Most Hockey Dreams Die
Agency: TAXI Canada Ltd. / Toronto
Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
SMALL BUSINESS
Agency: Contrapunto BBDO, S.A. / Madrid
Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
ODORS
Agency: leo burnett colombia / Bogota
Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
College Target
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Campaign
Too Old
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Consumer Radio / Single
Action
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Adult
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Mysteries of the Universe
Agency: adam&eveDDB / London
Client: Volkswagen Category: Consumer Radio / Single
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf
Client: Akustika Spezial Category: Consumer Radio / Single
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Consumer Radio / Single
Windows Down, Mood Up
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Heart Tokens
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
The world's most boring radio ad.
Agency: Grabarz & Partner, Hamburg / Hamburg
Client: Volkswagen Category: Consumer Radio / Single
Morning
Agency: Republik Advertising / Auckland
Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single
Choir
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
13528R
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Annual ID:
13508R
Award:
2013 Advertising Silver Pencil
Agency:
Publicis Brasil / São Paulo
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Annual ID:
13529R
Award:
2013 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Old Spice Radio
Category:
Consumer Radio / Campaign
Annual ID:
13530R
Award:
2013 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Consumer Radio / Single
Annual ID:
13509R
Award:
2013 Advertising Bronze Pencil
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Cine Las Americas 'genres'
Category:
Consumer Radio / Campaign
Annual ID:
13531R
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Annual ID:
13510R
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford of Britain
Title:
Contradiction
Category:
Consumer Radio / Campaign
Annual ID:
13532R
Award:
2013 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
McDonald's Sweden
Title:
McFaster
Category:
Consumer Radio / Campaign
Annual ID:
13533R
Award:
2013 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Johannesburg
Client:
Tiger Brands
Title:
Things Change
Category:
Consumer Radio / Campaign
Annual ID:
13534R
Award:
2013 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G Gain
Title:
Great
Category:
Consumer Radio / Campaign
Annual ID:
13535R
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Bosch Drills
Title:
Drills
Category:
Consumer Radio / Campaign
Annual ID:
13536R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Canadian Comedy Awards
Title:
Funnier in Canada
Category:
Consumer Radio / Campaign
Annual ID:
13537R
Award:
2013 Advertising Merit Award
Agency:
Special / Auckland
Client:
Gravity Coffee
Title:
Gravity Coffee Run
Category:
Consumer Radio / Campaign
Annual ID:
13538R
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
Hockey Hall of Fame
Title:
Most Hockey Dreams Die
Category:
Consumer Radio / Campaign
Annual ID:
13539R
Award:
2013 Advertising Merit Award
Agency:
Contrapunto BBDO, S.A. / Madrid
Client:
MERCEDES BENZ/SMART
Title:
SMALL BUSINESS
Category:
Consumer Radio / Campaign
Annual ID:
13540R
Award:
2013 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Masterlock
Title:
Diaries
Category:
Consumer Radio / Campaign
Annual ID:
13541R
Award:
2013 Advertising Merit Award
Agency:
leo burnett colombia / Bogota
Client:
PROCTER & GAMBLE
Title:
ODORS
Category:
Consumer Radio / Campaign
Annual ID:
13542R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
College Target
Category:
Consumer Radio / Campaign
Annual ID:
13543R
Award:
2013 Advertising Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Too Old
Category:
Consumer Radio / Single
Annual ID:
13511R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Action
Category:
Consumer Radio / Single
Annual ID:
13512R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Adult
Category:
Consumer Radio / Single
Annual ID:
13513R
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Volkswagen
Title:
Mysteries of the Universe
Category:
Consumer Radio / Single
Annual ID:
13514R
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Duesseldorf
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Annual ID:
13515R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 LLC / New York
Client:
Ragu
Title:
Shoes
Category:
Consumer Radio / Single
Annual ID:
13516R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Roll Call
Category:
Consumer Radio / Single
Annual ID:
13517R
Award:
2013 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Consumer Radio / Single
Annual ID:
13518R
Award:
2013 Advertising Merit Award
Agency:
Dare / Vancouver
Client:
Bc Honda Dealers
Title:
In Reverse
Category:
Consumer Radio / Single
Annual ID:
13519R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Windows Down, Mood Up
Category:
Consumer Radio / Single
Annual ID:
13520R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Heart Tokens
Category:
Consumer Radio / Single
Annual ID:
13521R
Award:
2013 Advertising Merit Award
Agency:
Grabarz & Partner, Hamburg / Hamburg
Client:
Volkswagen
Title:
The world's most boring radio ad.
Category:
Consumer Radio / Single
Annual ID:
13522R
Award:
2013 Advertising Merit Award
Agency:
Republik Advertising / Auckland
Client:
Microsoft NZ - Xbox 360
Title:
Morning
Category:
Consumer Radio / Single
Annual ID:
13523R
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Kraft Foods
Title:
Choir
Category:
Consumer Radio / Single
Annual ID:
13524R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Knock, Knock
Category:
Consumer Radio / Single
Annual ID:
13525R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Poetry
Category:
Consumer Radio / Single
Annual ID:
13526R