The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G Category: Consumer Television / Over 60 second - Single
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Bedroom
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Back at Ya
Agency: King James / Cape Town
Client: Santam Category: Consumer Television / Under $80K Budget - Single
Press to play
Agency: DDB / Paris
Client: Playboy Category: Consumer Television / 60 Second - Campaign
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Beer Chase
Agency: Clemenger BBDO / Melbourne
Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Consumer Television / 60 Second - Single
Little Caesars - Television :15 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI Category: Consumer Television / :30/:25 - Single
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Team Spirit
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Brain Surgeon
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Candidates Affair
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co
Agency: Deutsch / New York
Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room
Agency: DDB NY / New York
Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Sword Fight
Agency: Havas Worldwide / New York
Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas
Agency: Leo Burnett / Chicago
Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy
Agency: Publicis Conseil / Paris
Client: Orange Category: Consumer Television / :30/:25 - Single
Basket
Agency: The Martin Agency / Richmond
Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Film
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight
Agency: Wieden+Kennedy / Buenos Aires
Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
Yes/No
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / Under $80K Budget - Single
Enjoy The Ride
Agency: Funny Or Die / Los Angeles
Client: Pabst Brewing Co. / Old Milwaukee Category: Consumer Television / Under $80K Budget - Single
Be good with money
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: BNZ Category: Consumer Television / Commercials of Var. Length - Campaign
How to Change Cars Forever
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign
AXE SUPER SENSORIES
Agency: BBH / London
Client: Axe Category: Consumer Television / 60 Second - Campaign
The Replacer
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Consumer Television / Over 60 second - Single
The Other Half
Agency: adam&eveDDB / London
Client: John Lewis Category: Consumer Television / Over 60 second - Single
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
The Name
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13045T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
It's Not Crazy It's Sports Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13056T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
P&G
Title:
Best Job
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13053T
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Annual ID:
13040T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Annual ID:
13041T
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13048T
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Bedroom
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13046T
Award:
2013 Advertising Silver Pencil
Agency:
King James / Cape Town
Client:
Santam
Title:
Back at Ya
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13057T
Award:
2013 Advertising Silver Pencil
Agency:
DDB / Paris
Client:
Playboy
Title:
Press to play
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
13044T
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy Spain / Madrid
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
13058T
Award:
2013 Advertising Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Carlton & United Breweries - Fosters
Title:
Beer Chase
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13054T
Award:
2013 Advertising Silver Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Annual ID:
13042T
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Little Caesars - Television :15 Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13051T
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13049T
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13047T
Award:
2013 Advertising Bronze Pencil
Agency:
BMF / Pyrmont
Client:
ALDI
Title:
Mamia 'Baby faces'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13060T
Award:
2013 Advertising Bronze Pencil
Agency:
Wunderman / Buenos Aires
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13055T
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Annual ID:
13043T
Award:
2013 Advertising Bronze Pencil
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13052T
Award:
2013 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13050T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Brain Surgeon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13350T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Roommates
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13351T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Horse
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13352T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Hamster
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13353T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Cheek
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13354T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13355T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13356T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13357T
Award:
2013 Advertising Merit Award
Agency:
Deutsch / New York
Client:
Go Daddy
Title:
Your Big Idea.co
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13358T
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
New York Lottery
Title:
Writers Room
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13359T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Friends
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13360T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Brewers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13361T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Funeral
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13362T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Platoon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13363T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Wig Shop
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13364T
Award:
2013 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Dos Equis
Title:
Sword Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13365T
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Pajamas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13366T
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
The kiss boy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13367T
Award:
2013 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Geico
Title:
Basket
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13368T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This Is SportsCenter: John Clayton
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13369T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Film
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13370T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Irresistible
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13371T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Buenos Aires
Client:
Mondelez International - Oreo
Title:
Whisper Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13372T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Yes/No
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13414T
Award:
2013 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Pabst Brewing Co. / Old Milwaukee
Title:
Enjoy The Ride
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13415T
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
BNZ
Title:
Be good with money
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13412T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
How to Change Cars Forever
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13413T
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
AXE SUPER SENSORIES
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
13349T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
The Replacer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13398T
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
John Lewis
Title:
The Other Half
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13399T
