The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
A Long Day of Childhood - Television Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Three Little Pigs Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Beer Chase Agency: Clemenger BBDO / Melbourne Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Croquettes Agency: Ogilvy Spain / Madrid Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Press to play Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
Susan Glenn Agency: BBH / New York Client: Unilever Category: Consumer Television / 60 Second - Single
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Back at Ya Agency: King James / Cape Town Client: Santam Category: Consumer Television / Under $80K Budget - Single
Persistent Headaches Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Security Cameras Agency: Wunderman / Buenos Aires Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Cable Effects: Set 2 Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single
The Replacer Agency: 72andSunny / Los Angeles Client: Call of Duty Category: Consumer Television / Over 60 second - Single
The Other Half Agency: adam&eveDDB / London Client: John Lewis Category: Consumer Television / Over 60 second - Single
What Does Your Mind See? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Consumer Television / Over 60 second - Single
Summer Hater Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Consumer Television / Over 60 second - Single
Grandma Agency: DraftFCB Argentina / Buenos Aires Client: Zonajobs Category: Consumer Television / Over 60 second - Single
Better Out Than In Agency: Droga5 / New York Client: PUMA Category: Consumer Television / Over 60 second - Single
Moreing Agency: Droga5 / Sydney Client: Kraft Category: Consumer Television / Over 60 second - Single
Push to add drama Agency: Duval Guillaume / Paris Client: Turner Broadcasting System Europe Category: Consumer Television / Over 60 second - Single
Life Cycle Agency: George Patterson Y&R / Melbourne Client: Medibank Category: Consumer Television / Over 60 second - Single
Screen Story Agency: Party / Tokyo Client: Sony Category: Consumer Television / Over 60 second - Single
Trust Your Power Agency: Saatchi & Saatchi / New York Client: P&G - Duracell Category: Consumer Television / Over 60 second - Single
Assassin's Creed III Rise Agency: Sid Lee Paris / Montreal Client: Ubisoft Category: Consumer Television / Over 60 second - Single
Farmer Agency: The Richards Group / Dallas Client: Ram Category: Consumer Television / Over 60 second - Single
Land Rover Agency: Young & Rubicam / New York Client: 7th Wheel Category: Consumer Television / Over 60 second - Single
Impressive Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :20 and Under - Single
Woods Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Mime Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Saridon Pound Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Stamp Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Wash Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Baby Agency: lg2 / Quebec Client: The Capital Transit Network Category: Consumer Television / :20 and Under - Single
Patio Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / :20 and Under - Single
Jet Ski Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Be good with money Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: BNZ Category: Consumer Television / Commercials of Var. Length - Campaign
How to Change Cars Forever Agency: Wieden+Kennedy / Portland Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign
Drive Safe Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated Agency: BBDO / Atlanta Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

P&G

Best Job

Consumer Television / Over 60 second - Single

13053T

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

13056T

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Television Campaign

Consumer Television / :30/:25 - Campaign

13048T

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Consumer Television / 60 Second - Single

13040T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Jogger

Consumer Television / 60 Second - Single

13041T

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

The Name

Consumer Television / :30/:25 - Single

13045T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

2013 Advertising Silver Pencil

Clemenger BBDO / Melbourne

Carlton & United Breweries - Fosters

Beer Chase

Consumer Television / Over 60 second - Single

13054T

2013 Advertising Silver Pencil

Ogilvy Spain / Madrid

Openbank

Croquettes

Consumer Television / Under $80K Budget - Campaign

13058T

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

13049T

2013 Advertising Silver Pencil

DDB / Paris

Playboy

Press to play

Consumer Television / 60 Second - Campaign

13044T

2013 Advertising Silver Pencil

BBH / New York

Unilever

Susan Glenn

Consumer Television / 60 Second - Single

13042T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Advertising Silver Pencil

King James / Cape Town

Santam

Back at Ya

Consumer Television / Under $80K Budget - Single

13057T

2013 Advertising Bronze Pencil

BBDO Guerrero / Makati City

Bayer Philippines

Persistent Headaches

Consumer Television / :20 and Under - Campaign

13052T

2013 Advertising Bronze Pencil

Wunderman / Buenos Aires

The Coca-Cola Company

Security Cameras

Consumer Television / Over 60 second - Single

13055T

2013 Advertising Bronze Pencil

Grey / New York

DIRECTV

Cable Effects: Set 2

Consumer Television / :30/:25 - Campaign

13050T

2013 Advertising Bronze Pencil

Wieden+Kennedy / New York

ESPN

Team Spirit

Consumer Television / 60 Second - Single

13043T

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Bed

Consumer Television / :30/:25 - Single

13047T

2013 Advertising Bronze Pencil

BMF / Pyrmont

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

13060T

2013 Advertising Merit Award

72andSunny / Los Angeles

Call of Duty

The Replacer

Consumer Television / Over 60 second - Single

13398T

2013 Advertising Merit Award

adam&eveDDB / London

John Lewis

The Other Half

Consumer Television / Over 60 second - Single

13399T

2013 Advertising Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

What Does Your Mind See?

Consumer Television / Over 60 second - Single

13400T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

BGH

Summer Hater

Consumer Television / Over 60 second - Single

13401T

2013 Advertising Merit Award

DraftFCB Argentina / Buenos Aires

Zonajobs

Grandma

Consumer Television / Over 60 second - Single

13402T

2013 Advertising Merit Award

Droga5 / New York

PUMA

Better Out Than In

Consumer Television / Over 60 second - Single

13403T

2013 Advertising Merit Award

Droga5 / Sydney

Kraft

Moreing

Consumer Television / Over 60 second - Single

13404T

2013 Advertising Merit Award

Duval Guillaume / Paris

Turner Broadcasting System Europe

Push to add drama

Consumer Television / Over 60 second - Single

13405T

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

Medibank

Life Cycle

Consumer Television / Over 60 second - Single

13406T

2013 Advertising Merit Award

Party / Tokyo

Sony

Screen Story

Consumer Television / Over 60 second - Single

13407T

2013 Advertising Merit Award

Saatchi & Saatchi / New York

P&G - Duracell

Trust Your Power

Consumer Television / Over 60 second - Single

13408T

2013 Advertising Merit Award

Sid Lee Paris / Montreal

Ubisoft

Assassin's Creed III Rise

Consumer Television / Over 60 second - Single

13409T

2013 Advertising Merit Award

The Richards Group / Dallas

Ram

Farmer

Consumer Television / Over 60 second - Single

13410T

2013 Advertising Merit Award

Young & Rubicam / New York

7th Wheel

Land Rover

Consumer Television / Over 60 second - Single

13411T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Impressive

Consumer Television / :20 and Under - Single

13389T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Woods

Consumer Television / :20 and Under - Single

13390T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Mime

Consumer Television / :20 and Under - Single

13391T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Pound

Consumer Television / :20 and Under - Single

13392T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Stamp

Consumer Television / :20 and Under - Single

13393T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Wash

Consumer Television / :20 and Under - Single

13394T

2013 Advertising Merit Award

lg2 / Quebec

The Capital Transit Network

Baby

Consumer Television / :20 and Under - Single

13395T

2013 Advertising Merit Award

Wieden+Kennedy / New York

Southern Comfort

Patio

Consumer Television / :20 and Under - Single

13396T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Jet Ski

Consumer Television / :20 and Under - Single

13397T

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

BNZ

Be good with money

Consumer Television / Commercials of Var. Length - Campaign

13412T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Dodge

How to Change Cars Forever

Consumer Television / Commercials of Var. Length - Campaign

13413T

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Safe

Consumer Television / :30/:25 - Campaign

13373T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

KAYAK - Television Campaign

Consumer Television / :30/:25 - Campaign

13374T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :30 Campaign

Consumer Television / :30/:25 - Campaign

13375T

2013 Advertising Merit Award

BBDO / Atlanta

AT&T

It's Not Complicated

Consumer Television / :30/:25 - Campaign

13376T

2013 Advertising Merit Award

BBDO / New York

AT&T

The New Possible TV Campaign

Consumer Television / :30/:25 - Campaign

13377T

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