The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Back at Ya Agency: King James / Cape Town Client: Santam Category: Consumer Television / Under $80K Budget - Single
Press to play Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
Croquettes Agency: Ogilvy Spain / Madrid Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Persistent Headaches Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
A Long Day of Childhood - Television Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 2 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single
Beer Chase Agency: Clemenger BBDO / Melbourne Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Security Cameras Agency: Wunderman / Buenos Aires Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single
Three Little Pigs Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Consumer Television / 60 Second - Single
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Yes/No Agency: Del Campo Saatchi & Saatchi / Martinez Client: Sony PlayStation Category: Consumer Television / Under $80K Budget - Single
Enjoy The Ride Agency: Funny Or Die / Los Angeles Client: Pabst Brewing Co. / Old Milwaukee Category: Consumer Television / Under $80K Budget - Single
AXE SUPER SENSORIES Agency: BBH / London Client: Axe Category: Consumer Television / 60 Second - Campaign
Be good with money Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: BNZ Category: Consumer Television / Commercials of Var. Length - Campaign
How to Change Cars Forever Agency: Wieden+Kennedy / Portland Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign
Drive Safe Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated Agency: BBDO / Atlanta Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Approved TV Campaign Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Campaign
Skittles Afflictions Agency: DDB / Chicago Client: Skittles Category: Consumer Television / :30/:25 - Campaign
Somniferous Agency: DraftFCB Argentina / Buenos Aires Client: Piero SAIC Category: Consumer Television / :30/:25 - Campaign
Mel the Milkbite Agency: Droga5 / New York Client: Kraft Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 1 Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Worse Than, Better Than Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Capri Sun TV Agency: Saatchi & Saatchi / New York Client: P&G - Capri Sun Category: Consumer Television / :30/:25 - Campaign
Taste Test Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Nothing Beats First Place Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Impressive Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :20 and Under - Single
Woods Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Mime Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Saridon Pound Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Stamp Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Wash Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Baby Agency: lg2 / Quebec Client: The Capital Transit Network Category: Consumer Television / :20 and Under - Single
Patio Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / :20 and Under - Single
Jet Ski Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single

2013 Advertising Silver Pencil

King James / Cape Town

Santam

Back at Ya

Consumer Television / Under $80K Budget - Single

13057T

2013 Advertising Silver Pencil

DDB / Paris

Playboy

Press to play

Consumer Television / 60 Second - Campaign

13044T

2013 Advertising Silver Pencil

Ogilvy Spain / Madrid

Openbank

Croquettes

Consumer Television / Under $80K Budget - Campaign

13058T

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

13056T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

2013 Advertising Bronze Pencil

BBDO Guerrero / Makati City

Bayer Philippines

Persistent Headaches

Consumer Television / :20 and Under - Campaign

13052T

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Television Campaign

Consumer Television / :30/:25 - Campaign

13048T

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

13049T

2013 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects: Set 2

Consumer Television / :30/:25 - Campaign

13050T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

P&G

Best Job

Consumer Television / Over 60 second - Single

13053T

2013 Advertising Silver Pencil

Clemenger BBDO / Melbourne

Carlton & United Breweries - Fosters

Beer Chase

Consumer Television / Over 60 second - Single

13054T

2013 Advertising Bronze Pencil

Wunderman / Buenos Aires

The Coca-Cola Company

Security Cameras

Consumer Television / Over 60 second - Single

13055T

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

The Name

Consumer Television / :30/:25 - Single

13045T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Bed

Consumer Television / :30/:25 - Single

13047T

2013 Advertising Bronze Pencil

BMF / Pyrmont

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

13060T

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Consumer Television / 60 Second - Single

13040T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Jogger

Consumer Television / 60 Second - Single

13041T

2013 Advertising Silver Pencil

BBH New York / New York

Unilever

Susan Glenn

Consumer Television / 60 Second - Single

13042T

2013 Advertising Bronze Pencil

Wieden+Kennedy / New York

ESPN

Team Spirit

Consumer Television / 60 Second - Single

13043T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

Sony PlayStation

Yes/No

Consumer Television / Under $80K Budget - Single

13414T

2013 Advertising Merit Award

Funny Or Die / Los Angeles

Pabst Brewing Co. / Old Milwaukee

Enjoy The Ride

Consumer Television / Under $80K Budget - Single

13415T

2013 Advertising Merit Award

BBH / London

Axe

AXE SUPER SENSORIES

Consumer Television / 60 Second - Campaign

13349T

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

BNZ

Be good with money

Consumer Television / Commercials of Var. Length - Campaign

13412T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Dodge

How to Change Cars Forever

Consumer Television / Commercials of Var. Length - Campaign

13413T

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Safe

Consumer Television / :30/:25 - Campaign

13373T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

KAYAK - Television Campaign

Consumer Television / :30/:25 - Campaign

13374T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :30 Campaign

Consumer Television / :30/:25 - Campaign

13375T

2013 Advertising Merit Award

BBDO / Atlanta

AT&T

It's Not Complicated

Consumer Television / :30/:25 - Campaign

13376T

2013 Advertising Merit Award

BBDO New York / New York

AT&T

The New Possible TV Campaign

Consumer Television / :30/:25 - Campaign

13377T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

13378T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

13379T

2013 Advertising Merit Award

BBDO New York / New York

Foot Locker

Approved TV Campaign

Consumer Television / :30/:25 - Campaign

13380T

2013 Advertising Merit Award

DDB / Chicago

Skittles

Skittles Afflictions

Consumer Television / :30/:25 - Campaign

13381T

2013 Advertising Merit Award

DraftFCB Argentina / Buenos Aires

Piero SAIC

Somniferous

Consumer Television / :30/:25 - Campaign

13382T

2013 Advertising Merit Award

Droga5 / New York

Kraft

Mel the Milkbite

Consumer Television / :30/:25 - Campaign

13383T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Cable Effects: Set 1

Consumer Television / :30/:25 - Campaign

13384T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Worse Than, Better Than

Consumer Television / :30/:25 - Campaign

13385T

2013 Advertising Merit Award

Saatchi & Saatchi / New York

P&G - Capri Sun

Capri Sun TV

Consumer Television / :30/:25 - Campaign

13386T

2013 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Taste Test

Consumer Television / :30/:25 - Campaign

13387T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Nothing Beats First Place Campaign

Consumer Television / :30/:25 - Campaign

13388T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Impressive

Consumer Television / :20 and Under - Single

13389T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Woods

Consumer Television / :20 and Under - Single

13390T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Mime

Consumer Television / :20 and Under - Single

13391T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Pound

Consumer Television / :20 and Under - Single

13392T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Stamp

Consumer Television / :20 and Under - Single

13393T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Wash

Consumer Television / :20 and Under - Single

13394T

2013 Advertising Merit Award

lg2 / Quebec

The Capital Transit Network

Baby

Consumer Television / :20 and Under - Single

13395T

2013 Advertising Merit Award

Wieden+Kennedy / New York

Southern Comfort

Patio

Consumer Television / :20 and Under - Single

13396T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Jet Ski

Consumer Television / :20 and Under - Single

13397T

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