The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single
Three Little Pigs Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Consumer Television / 60 Second - Single
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
A Long Day of Childhood - Television Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 2 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single
Beer Chase Agency: Clemenger BBDO / Melbourne Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Security Cameras Agency: Wunderman / Buenos Aires Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Back at Ya Agency: King James / Cape Town Client: Santam Category: Consumer Television / Under $80K Budget - Single
Croquettes Agency: Ogilvy Spain / Madrid Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Persistent Headaches Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Press to play Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Brain Surgeon Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
The Offer Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Candidates Affair Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co Agency: Deutsch / New York Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room Agency: DDB NY / New York Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Funeral Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Platoon Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Wig Shop Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Sword Fight Agency: Havas Worldwide / New York Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas Agency: Leo Burnett / Chicago Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy Agency: Publicis Conseil / Paris Client: Orange Category: Consumer Television / :30/:25 - Single
Basket Agency: The Martin Agency / Richmond Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Film Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight Agency: Wieden+Kennedy / Buenos Aires Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
Offroad Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Consumer Television / 60 Second - Single
Fuel for Fans Agency: BETC / Paris Client: CANAL+ Category: Consumer Television / 60 Second - Single
Is the New Agency: DDB Brasil / São Paulo Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Dads in Briefs Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / 60 Second - Single
Jess Time Agency: Google Creative Lab / New York Client: Google Category: Consumer Television / 60 Second - Single
Back at Ya Agency: King James / Cape Town Client: Santam Category: Consumer Television / 60 Second - Single
Tide "Miracle Stain" Superbowl spot Agency: Saatchi & Saatchi / New York Client: P&G - Tide Category: Consumer Television / 60 Second - Single

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

The Name

Consumer Television / :30/:25 - Single

13045T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Bed

Consumer Television / :30/:25 - Single

13047T

2013 Advertising Bronze Pencil

BMF / Pyrmont

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

13060T

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Consumer Television / 60 Second - Single

13040T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Jogger

Consumer Television / 60 Second - Single

13041T

2013 Advertising Silver Pencil

BBH New York / New York

Unilever

Susan Glenn

Consumer Television / 60 Second - Single

13042T

2013 Advertising Bronze Pencil

Wieden+Kennedy / New York

ESPN

Team Spirit

Consumer Television / 60 Second - Single

13043T

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Television Campaign

Consumer Television / :30/:25 - Campaign

13048T

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

13049T

2013 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects: Set 2

Consumer Television / :30/:25 - Campaign

13050T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

P&G

Best Job

Consumer Television / Over 60 second - Single

13053T

2013 Advertising Silver Pencil

Clemenger BBDO / Melbourne

Carlton & United Breweries - Fosters

Beer Chase

Consumer Television / Over 60 second - Single

13054T

2013 Advertising Bronze Pencil

Wunderman / Buenos Aires

The Coca-Cola Company

Security Cameras

Consumer Television / Over 60 second - Single

13055T

2013 Advertising Silver Pencil

King James / Cape Town

Santam

Back at Ya

Consumer Television / Under $80K Budget - Single

13057T

2013 Advertising Silver Pencil

Ogilvy Spain / Madrid

Openbank

Croquettes

Consumer Television / Under $80K Budget - Campaign

13058T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

2013 Advertising Bronze Pencil

BBDO Guerrero / Makati City

Bayer Philippines

Persistent Headaches

Consumer Television / :20 and Under - Campaign

13052T

2013 Advertising Silver Pencil

DDB / Paris

Playboy

Press to play

Consumer Television / 60 Second - Campaign

13044T

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

13056T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Brain Surgeon

Consumer Television / :30/:25 - Single

13350T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Roommates

Consumer Television / :30/:25 - Single

13351T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Horse

Consumer Television / :30/:25 - Single

13352T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Hamster

Consumer Television / :30/:25 - Single

13353T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Cheek

Consumer Television / :30/:25 - Single

13354T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

The Offer

Consumer Television / :30/:25 - Single

13355T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

Candidates Affair

Consumer Television / :30/:25 - Single

13356T

2013 Advertising Merit Award

BBDO New York / New York

Foot Locker

Harden's Entourage

Consumer Television / :30/:25 - Single

13357T

2013 Advertising Merit Award

Deutsch / New York

Go Daddy

Your Big Idea.co

Consumer Television / :30/:25 - Single

13358T

2013 Advertising Merit Award

DDB NY / New York

New York Lottery

Writers Room

Consumer Television / :30/:25 - Single

13359T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

BGH

Friends

Consumer Television / :30/:25 - Single

13360T

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

Brewers

Consumer Television / :30/:25 - Single

13361T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Funeral

Consumer Television / :30/:25 - Single

13362T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Platoon

Consumer Television / :30/:25 - Single

13363T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Wig Shop

Consumer Television / :30/:25 - Single

13364T

2013 Advertising Merit Award

Havas Worldwide / New York

Dos Equis

Sword Fight

Consumer Television / :30/:25 - Single

13365T

2013 Advertising Merit Award

Leo Burnett / Chicago

Sprint

Pajamas

Consumer Television / :30/:25 - Single

13366T

2013 Advertising Merit Award

Publicis Conseil / Paris

Orange

The kiss boy

Consumer Television / :30/:25 - Single

13367T

2013 Advertising Merit Award

The Martin Agency / Richmond

Geico

Basket

Consumer Television / :30/:25 - Single

13368T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

This Is SportsCenter: John Clayton

Consumer Television / :30/:25 - Single

13369T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Film

Consumer Television / :30/:25 - Single

13370T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Irresistible

Consumer Television / :30/:25 - Single

13371T

2013 Advertising Merit Award

Wieden+Kennedy / Buenos Aires

Mondelez International - Oreo

Whisper Fight

Consumer Television / :30/:25 - Single

13372T

2013 Advertising Merit Award

BBDO Proximity Berlin GmbH / Duesseldorf

Daimler

Offroad

Consumer Television / 60 Second - Single

13337T

2013 Advertising Merit Award

BETC / Paris

CANAL+

Fuel for Fans

Consumer Television / 60 Second - Single

13338T

2013 Advertising Merit Award

DDB Brasil / São Paulo

Follow Magazine

Is the New

Consumer Television / 60 Second - Single

13339T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

BGH

Dads in Briefs

Consumer Television / 60 Second - Single

13340T

2013 Advertising Merit Award

Google Creative Lab / New York

Google

Jess Time

Consumer Television / 60 Second - Single

13341T

2013 Advertising Merit Award

King James / Cape Town

Santam

Back at Ya

Consumer Television / 60 Second - Single

13342T

2013 Advertising Merit Award

Saatchi & Saatchi / New York

P&G - Tide

Tide "Miracle Stain" Superbowl spot

Consumer Television / 60 Second - Single

13343T

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