The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Experiential Advertising / Installations
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Experiential Advertising / Installations
How to Share Smart - Insight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Experiential Advertising / Installations
Art Series
Agency: DDB NY / New York
Client: NYC Ballet Category: Experiential Advertising / Installations
Mind Reader
Agency: Duval Guillaume / Paris
Client: Febelfin Category: Experiential Advertising / Installations
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Experiential Advertising / Installations
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water Category: Experiential Advertising / Installations
Tweetbullets
Agency: Ogilvy & Mather / Mexico City
Client: Memory and Tolerance Museum Category: Experiential Advertising / Installations
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac Category: Experiential Advertising / Installations
Sprite Dunk Intensity Meter
Agency: BBH / New York
Client: The Coca-Cola Company Category: Experiential Advertising / Events and Competitions
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Experiential Advertising / Events and Competitions
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Mars NZ Category: Experiential Advertising / Events and Competitions
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Experiential Advertising / Events and Competitions
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Experiential Advertising / Events and Competitions
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Experiential Advertising / Events and Competitions
Karaoke Breathalizer
Agency: Ogilvy Brasil / São Paulo
Client: BAR AURORA & BOTECO FERRAZ Category: Experiential Advertising / Events and Competitions
Tundra Endeavour Pull
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Experiential Advertising / Events and Competitions
She Runs
Agency: JOY. / Redfern
Client: Nike Category: Experiential Advertising / Events and Competitions
CP3 Cut Through LA
Agency: Wieden+Kennedy / New York
Client: Jordan Brand Category: Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Agency:
Duval Guillaume / Paris
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Annual ID:
13074G
Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13073G
Award:
2013 Advertising Silver Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Annual ID:
13075G
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential Advertising / Installations
Annual ID:
13477G
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
How to Share Smart - Insight
Category:
Experiential Advertising / Installations
Annual ID:
13478G
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Art Series
Category:
Experiential Advertising / Installations
Annual ID:
13479G
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Febelfin
Title:
Mind Reader
Category:
Experiential Advertising / Installations
Annual ID:
13480G
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Experiential Advertising / Installations
Annual ID:
13481G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Experiential Advertising / Installations
Annual ID:
13482G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Memory and Tolerance Museum
Title:
Tweetbullets
Category:
Experiential Advertising / Installations
Annual ID:
13483G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Ferrero - Tic Tac
Title:
The Worst Breath in the World
Category:
Experiential Advertising / Installations
Annual ID:
13484G
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13466G
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Stand Ins
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13467G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Mars NZ
Title:
Donation Glasses
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13468G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13470G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13471G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13472G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
BAR AURORA & BOTECO FERRAZ
Title:
Karaoke Breathalizer
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13473G
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Endeavour Pull
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13474G
Award:
2013 Advertising Merit Award
Agency:
JOY. / Redfern
Client:
Nike
Title:
She Runs
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13475G