The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
Rescue Radio - Sinhalese Rescue Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Public Service / Radio - Single
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Three wise men Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Television - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
A Girl / A Boy / A Girl 2 Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
The Battle Of Somme Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Radio - Single
Fight for literacy Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2 Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange Agency: LOWE/SSP3 / Bogotá D. C. Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide Agency: Leo Burnett Thailand / Bangkok Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night Agency: Y&R / Lima Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Be Proud Agency: Young & Rubicam / Boulogne-Billancourt Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Circle Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Smoking, Grape, Forge Agency: DDB Canada / Vancouver Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z Agency: Doner / Southfield Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan Agency: George Patterson Y&R / Melbourne Client: New South Wales Government Category: Public Service / Television - Campaign
Tap Agency: M&C Saatchi / Sydney Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Dumb Ways To Die - Moose Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
Dumb Ways To Die - Toast Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Newspaper or Magazine - Single
Bedroom Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Single
Kitchen Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Single
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Public Service / Outdoor - Single
Pennies For Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Public Service / Outdoor - Single
Waiting. For seven years. Agency: Ogilvy Germany / Frankfurt Client: Foundation FOR LIFE -- for organ donation Category: Public Service / Outdoor - Single
Ace Bus Agency: TDA / Boulder Client: Ace Category: Public Service / Outdoor - Single
Early Detection Agency: BBDO / Toronto Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Soldiers Agency: BBDO / Toronto Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Text Cursor: Bike/Pram/Car Agency: Cheil Worldwide / Hong Kong Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Las Fantasias?as del Comandante Poster Series Agency: Creature / Seattle Client: Chlopak Leonard Schechter Category: Public Service / Collateral - Campaign
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Amendment One Agency: McKinney / Durham Client: McKinney Category: Public Service / Collateral - Campaign
Don't text and drive Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Public Service / Collateral - Campaign
Circle Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Collateral - Campaign
Rescue Radio - Tagalog Rescue Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Public Service / Radio - Single
The Beat Behind the Song Agency: BBDO / New York Client: Save the Children Category: Public Service / Radio - Single
The Perfect Match Agency: Albion / London Client: Anthony Nolan Category: Public Service / Radio - Single
Stupid Little Bitch Agency: Ogilvy & Mather Dublin / Dublin Client: ISPCC (The Irish Society for the Prevention of Cruelty to Children) Category: Public Service / Radio - Single
Earphone Bully Agency: SapientNitro / Miami Beach Client: Project Rockit Category: Public Service / Radio - Single
Two Sides Agency: DDB / Chicago Client: Field Museum Category: Public Service / Radio - Single
Anna Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Collateral - Single
Dog Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Collateral - Single
Job Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Collateral - Single
1993 Agency: lg2 / Quebec Client: The Quebec Automobile Insurance Corporation Category: Public Service / Collateral - Single
Cigarette Price Setter Agency: Master Roma Waiteman / Curitiba Client: Palladium Shopping Mall Category: Public Service / Collateral - Single

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

13544R

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

13033A

2013 Advertising Gold Pencil

Ogilvy & Mather Thailand / Bangkok

Thai Health Promotion Foundation

Smoking Kid

Public Service / Television - Single

13034T

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio - Sinhalese Rescue

Public Service / Radio - Single

13545R

2013 Advertising Silver Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Collateral - Single

13031A

2013 Advertising Silver Pencil

Forsman & Bodenfors / Gothenburg

Unicef

Three wise men

Public Service / Television - Single

13035T

2013 Advertising Bronze Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

13029A

2013 Advertising Bronze Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl / A Boy / A Girl 2

Public Service / Collateral - Campaign

13032A

2013 Advertising Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

The Battle Of Somme

Public Service / Radio - Single

13546R

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy

Public Service / Newspaper or Magazine - Campaign

13284A

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy 2

Public Service / Newspaper or Magazine - Campaign

13285A

2013 Advertising Merit Award

LOWE/SSP3 / Bogotá D. C.

Colsubsidio Libraries

Colsubsidio Book Exchange

Public Service / Newspaper or Magazine - Campaign

13286A

2013 Advertising Merit Award

Leo Burnett Thailand / Bangkok

Don't Drive Drunk Foundation

Suicide

Public Service / Newspaper or Magazine - Campaign

13287A

2013 Advertising Merit Award

Y&R / Lima

Peruvian League Against Cancer

Day & Night

Public Service / Newspaper or Magazine - Campaign

13288A

2013 Advertising Merit Award

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Newspaper or Magazine - Campaign

13289A

2013 Advertising Merit Award

Young & Rubicam / Boulogne-Billancourt

Surfrider Foundation Europe

Be Proud

Public Service / Newspaper or Magazine - Campaign

13290A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Circle

Public Service / Newspaper or Magazine - Campaign

13291A

2013 Advertising Merit Award

DDB Canada / Vancouver

Big Sisters of BC Lower Mainland

Smoking, Grape, Forge

Public Service / Television - Campaign

13326T

2013 Advertising Merit Award

Doner / Southfield

Detroit Zoo

Vitamin Z

Public Service / Television - Campaign

13327T

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

New South Wales Government

Planning to Make a Plan

Public Service / Television - Campaign

13328T

2013 Advertising Merit Award

M&C Saatchi / Sydney

Medecins Sans Frontieres

Tap

Public Service / Newspaper or Magazine - Single

13278A

2013 Advertising Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways To Die - Moose

Public Service / Newspaper or Magazine - Single

13279A

2013 Advertising Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways To Die - Toast

Public Service / Newspaper or Magazine - Single

13280A

2013 Advertising Merit Award

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Newspaper or Magazine - Single

13281A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Bedroom

Public Service / Newspaper or Magazine - Single

13282A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Kitchen

Public Service / Newspaper or Magazine - Single

13283A

2013 Advertising Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Public Service / Outdoor - Single

13292A

2013 Advertising Merit Award

DLKW LOWE / London

The Microloan Foundation

Pennies For Life

Public Service / Outdoor - Single

13293A

2013 Advertising Merit Award

Ogilvy Germany / Frankfurt

Foundation FOR LIFE -- for organ donation

Waiting. For seven years.

Public Service / Outdoor - Single

13294A

2013 Advertising Merit Award

TDA / Boulder

Ace

Ace Bus

Public Service / Outdoor - Single

13295A

2013 Advertising Merit Award

BBDO / Toronto

Ministry of Health and Long Term Care

Early Detection

Public Service / Collateral - Campaign

13305A

2013 Advertising Merit Award

BBDO / Toronto

Wounded Warriors Canada

Soldiers

Public Service / Collateral - Campaign

13306A

2013 Advertising Merit Award

Cheil Worldwide / Hong Kong

Samsung Electronics

Text Cursor: Bike/Pram/Car

Public Service / Collateral - Campaign

13307A

2013 Advertising Merit Award

Creature / Seattle

Chlopak Leonard Schechter

Las Fantasias?as del Comandante Poster Series

Public Service / Collateral - Campaign

13308A

2013 Advertising Merit Award

McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya

National Cancer Society Malaysia

THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen

Public Service / Collateral - Campaign

13309A

2013 Advertising Merit Award

McKinney / Durham

McKinney

Amendment One

Public Service / Collateral - Campaign

13310A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Don't text and drive

Public Service / Collateral - Campaign

13311A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Circle

Public Service / Collateral - Campaign

13312A

2013 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio - Tagalog Rescue

Public Service / Radio - Single

13547R

2013 Advertising Merit Award

BBDO / New York

Save the Children

The Beat Behind the Song

Public Service / Radio - Single

13548R

2013 Advertising Merit Award

Albion / London

Anthony Nolan

The Perfect Match

Public Service / Radio - Single

13549R

2013 Advertising Merit Award

Ogilvy & Mather Dublin / Dublin

ISPCC (The Irish Society for the Prevention of Cruelty to Children)

Stupid Little Bitch

Public Service / Radio - Single

13550R

2013 Advertising Merit Award

SapientNitro / Miami Beach

Project Rockit

Earphone Bully

Public Service / Radio - Single

13551R

2013 Advertising Merit Award

DDB / Chicago

Field Museum

Two Sides

Public Service / Radio - Single

13552R

2013 Advertising Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Anna

Public Service / Collateral - Single

13298A

2013 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Dog

Public Service / Collateral - Single

13299A

2013 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Job

Public Service / Collateral - Single

13300A

2013 Advertising Merit Award

lg2 / Quebec

The Quebec Automobile Insurance Corporation

1993

Public Service / Collateral - Single

13301A

2013 Advertising Merit Award

Master Roma Waiteman / Curitiba

Palladium Shopping Mall

Cigarette Price Setter

Public Service / Collateral - Single

13302A

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