The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
The Sunday Times Rich List Campaign Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Three Little Pigs Agency: BBH / London Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online
Iceberg Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Campaign
Susan Glenn Agency: BBH / New York Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
The Whole Picture Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign
The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
Western Union Demo Posters Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Three Little Pigs Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
A Long Day of Childhood - Television Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Sharing Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
Push to add drama Agency: Duval Guillaume / Paris Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single
A Long Day of Childhood - Radio Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
Barbecue Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Hashtag Killer: #FirstWorldProblems Agency: DDB NY / New York Client: Water is Life Category: Integrated Branding / Public Service Campaign
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Three wise men Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Television - Single
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
The Times Jubilee Campaign Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Campaign
The Whole Picture Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Campaign
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Collateral / P.O.P. and In-store - Single
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
A Long Day of Childhood Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Consumer Campaign

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

13037G

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List Campaign

Newspaper / Full Page or Spread - Campaign

13003A

2013 Advertising Gold Pencil

Leo Burnett London / London

Pantone

Pantone Queen

Collateral / Promotional Items - Single or Campaign

13024A

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Collateral / Posters - Single

13016A

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

The Name

Consumer Television / :30/:25 - Single

13045T

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Integrated Branding / Public Service Campaign

13036G

2013 Advertising Gold Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Out Of Home / Billboards - Single

13009A

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Experiential Advertising / Events and Competitions

13073G

2013 Advertising Gold Pencil

Ogilvy & Mather Thailand / Bangkok

Thai Health Promotion Foundation

Smoking Kid

Public Service / Television - Single

13034T

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Cinema Advertising / Long Form - :90 and Over - Single

13061T

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Cinema Advertising / Long Form - :90 and Over - Single

13062T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Non-Broadcast / Online

13063T

2013 Advertising Gold Pencil

Grey Group China / Beijing

Tui

Iceberg

Magazine / Full Page or Spread - Campaign

13006A

2013 Advertising Gold Pencil

BBH / New York

Unilever

Susan Glenn

Cinema Advertising / Short Form - :90 and under - Single

13059T

2013 Advertising Gold Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Out Of Home / Billboards - Campaign

13013A

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

13033A

2013 Advertising Gold Pencil

BBH / London

Guardian

The Whole Picture

Integrated Branding / Consumer Campaign

13076G

2013 Advertising Gold Pencil

DraftFCB New Zealand / Auckland

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

13077G

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

13078G

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Newspaper / Full Page or Spread - Single

13001A

2013 Advertising Gold Pencil

serviceplan / Munich

LEGO

LEGO Builders of Sound

Out Of Home / Transit & Outdoor Installations - Single

13014A

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Posters

Collateral / Posters - Campaign

13018A

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

13544R

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Consumer Television / 60 Second - Single

13040T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Jogger

Consumer Television / 60 Second - Single

13041T

2013 Advertising Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO

Branded Content / Online

13066T

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

13056T

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Television Campaign

Consumer Television / :30/:25 - Campaign

13048T

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Innovation in Advertising / Single or Campaign

13070G

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

Sharing

Consumer Radio / Single

13508R

2013 Advertising Gold Pencil

Duval Guillaume / Paris

Turner Broadcasting System Europe

Push to add drama

Experiential Advertising / Installations

13074G

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

P&G

Best Job

Consumer Television / Over 60 second - Single

13053T

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Radio Campaign

Consumer Radio / Campaign

13528R

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Brand Transformation / Single

13082G

2013 Advertising Silver Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Newspaper / Full Page or Spread - Campaign

13004A

2013 Advertising Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Barbecue

Collateral / Promotional Items - Single or Campaign

13026A

2013 Advertising Silver Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Collateral / Posters - Single

13017A

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Advertising Silver Pencil

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems

Integrated Branding / Public Service Campaign

13038G

2013 Advertising Silver Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Out Of Home / Billboards - Single

13010A

2013 Advertising Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Trade / Full Page or Spread - Campaign

13008A

2013 Advertising Silver Pencil

Forsman & Bodenfors / Gothenburg

Unicef

Three wise men

Public Service / Television - Single

13035T

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Non-Broadcast / Online

13064T

2013 Advertising Silver Pencil

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement Campaign

Magazine / Full Page or Spread - Campaign

13007A

2013 Advertising Silver Pencil

CHI & Partners / London

News International

The Times Jubilee Campaign

Out Of Home / Billboards - Campaign

13012A

2013 Advertising Silver Pencil

BBH / London

Guardian

The Whole Picture

Out Of Home / Billboards - Campaign

13162A

2013 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Collateral / P.O.P. and In-store - Single

13021A

2013 Advertising Silver Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Collateral - Single

13031A

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood

Integrated Branding / Consumer Campaign

13079G

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