The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Holiday Projection
Agency: iris Worldwide / New York
Client: Saks Fifth Avenue Category: Collateral Design / Outdoor - Single
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Newspaper / Small Space Print - Campaign
The Replacer
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Consumer Television / Over 60 second - Single
The Other Half
Agency: adam&eveDDB / London
Client: John Lewis Category: Consumer Television / Over 60 second - Single
What Does Your Mind See?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Consumer Television / Over 60 second - Single
Summer Hater
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Consumer Television / Over 60 second - Single
Grandma
Agency: DraftFCB Argentina / Buenos Aires
Client: Zonajobs Category: Consumer Television / Over 60 second - Single
Better Out Than In
Agency: Droga5 / New York
Client: PUMA Category: Consumer Television / Over 60 second - Single
Moreing
Agency: Droga5 / Sydney
Client: Kraft Category: Consumer Television / Over 60 second - Single
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Consumer Television / Over 60 second - Single
Life Cycle
Agency: George Patterson Y&R / Melbourne
Client: Medibank Category: Consumer Television / Over 60 second - Single
Screen Story
Agency: Party / Tokyo
Client: Sony Category: Consumer Television / Over 60 second - Single
Trust Your Power
Agency: Saatchi & Saatchi / New York
Client: P&G - Duracell Category: Consumer Television / Over 60 second - Single
Assassin's Creed III Rise
Agency: Sid Lee Paris / Montreal
Client: Ubisoft Category: Consumer Television / Over 60 second - Single
Farmer
Agency: The Richards Group / Dallas
Client: Ram Category: Consumer Television / Over 60 second - Single
Land Rover
Agency: Young & Rubicam / New York
Client: 7th Wheel Category: Consumer Television / Over 60 second - Single
The Big Bones Expert
Agency: Saatchi & Saatchi Frankfurt / Frankfurt
Client: Senckenberg World of Biodiversity Category: Experiential / Single
Elantra Driveway Decision Maker
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Category: Websites / Durable Goods
Volvo FH Magazine
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Websites / Durable Goods
Suit Up
Agency: Fox Digital Studio / Los Angeles
Client: DIRECTV Category: Online Films & Video / Long Form - Series/Episodes
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Campaign
Lost in details
Agency: Ruf Lanz, Zurich / Zurich
Client: Autism Forum Switzerland Category: Public Service / Radio - Campaign
Radio Legends
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign
Radio Ghosts
Agency: serviceplan / Munch
Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Small Dreams
Agency: Grey Canada / Toronto
Client: Salvation Army Category: Public Service / Radio - Campaign
How we turned broadcast radio into social media to get loved ones #homesafely
Agency: Naked Communications / Cremorne
Client: Transport Accident Commission Category: Public Service / Radio - Campaign
While You Were Off
Agency: BBH / New York + BBH Labs / New York
Client: BBH New York/BBH Labs Category: Mobile Applications/Sites / Services/Utilities
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Services/Utilities
MTV Under The Thumb
Agency: AKQA / London
Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities
Work for Will
Agency: BBDO / Atlanta
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed?
Agency: Marmalade / Melbourne
Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross
Agency: The Martin Agency / Richmond
Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Express Tracks
Agency: VCCP / London
Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Let's speak baby
Agency: Publicis Conseil / Paris
Client: Guigoz Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: VICE Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
Get Away With It
Agency: Mullen / Boston
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
Grazed on Greatness - Integrated
Agency: Whybin\TBWA / Sydney
Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360
Throw Another Steak on the Barbie
Agency: BMF / Pyrmont
Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Car Creation - Integrated
Agency: Whybin\TBWA / Sydney
Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London
Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Integrated Branding Campaign - 360
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Pothole Season
Agency: TAXI Montreal / Montréal
Client: TAXI Category: Integrated Branding / Integrated Branding Campaign - 360
Fair Go Bro
Agency: Havas Worldwide Australia & One Green Bean / Sydney
Client: Virgin Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Design Merit Award
Agency:
iris Worldwide / New York
Client:
Saks Fifth Avenue
Title:
Holiday Projection
Category:
Collateral Design / Outdoor - Single
Annual ID:
13116D
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hotwheels Vintage Collection
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
13111A
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
The Replacer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13398T
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
John Lewis
Title:
The Other Half
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13399T
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
What Does Your Mind See?
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13400T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
Summer Hater
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13401T
Award:
2013 Advertising Merit Award
Agency:
DraftFCB Argentina / Buenos Aires
Client:
Zonajobs
Title:
Grandma
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13402T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
Better Out Than In
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13403T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / Sydney
Client:
Kraft
Title:
Moreing
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13404T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13405T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Medibank
Title:
Life Cycle
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13406T
Award:
2013 Advertising Merit Award
Agency:
Party / Tokyo
Client:
Sony
Title:
Screen Story
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13407T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Duracell
Title:
Trust Your Power
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13408T
Award:
2013 Advertising Merit Award
Agency:
Sid Lee Paris / Montreal
Client:
Ubisoft
Title:
Assassin's Creed III Rise
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13409T
Award:
2013 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Ram
Title:
Farmer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13410T
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
7th Wheel
Title:
Land Rover
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13411T
Award:
2013 Branded Entertainment Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
TEDx
Title:
Mimeisthai
Category:
Experiential / Single
Annual ID:
13078E
Award:
2013 Branded Entertainment Merit Award
Agency:
john st. / Toronto
Client:
Stanfield's
Title:
The Gitchikker
Category:
Experiential / Single
Annual ID:
13079E
Award:
2013 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Frankfurt / Frankfurt
Client:
Senckenberg World of Biodiversity
Title:
The Big Bones Expert
Category:
Experiential / Single
Annual ID:
13080E
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer Microsite
Category:
Websites / Durable Goods
Annual ID:
13121N
Award:
2013 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai
Title:
Elantra Driveway Decision Maker
Category:
Websites / Durable Goods
Annual ID:
13122N
Award:
2013 Interactive Merit Award
Agency:
Profero / London
Client:
MINI
Title:
MINI Psychic Roadster
Category:
Websites / Durable Goods
Annual ID:
13123N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Volvo FH Magazine
Category:
Websites / Durable Goods
Annual ID:
13124N
Award:
2013 Interactive Merit Award
Agency:
Fox Digital Studio / Los Angeles
Client:
DIRECTV
Title:
Suit Up
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
13246N
Award:
2013 Advertising Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Campaign
Annual ID:
13553R
Award:
2013 Advertising Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Autism Forum Switzerland
Title:
Lost in details
Category:
Public Service / Radio - Campaign
Annual ID:
13554R
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Radio Legends
Category:
Public Service / Radio - Campaign
Annual ID:
13555R
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munch
Client:
Johanniter-Unfall-Hilfe e.V.
Title:
Radio Ghosts
Category:
Public Service / Radio - Campaign
Annual ID:
13556R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Salvation Army
Title:
Small Dreams
Category:
Public Service / Radio - Campaign
Annual ID:
13557R
Award:
2013 Advertising Merit Award
Agency:
Naked Communications / Cremorne
Client:
Transport Accident Commission
Title:
How we turned broadcast radio into social media to get loved ones #homesafely
Category:
Public Service / Radio - Campaign
Annual ID:
13558R
Award:
2013 Interactive Merit Award
Agency:
BBH / New York + BBH Labs / New York
Client:
BBH New York/BBH Labs
Title:
While You Were Off
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13157N
Award:
2013 Interactive Merit Award
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13158N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Viacom International Media Networks
Title:
MTV Under The Thumb
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13159N
Award:
2013 Interactive Merit Award
Agency:
BBDO / Atlanta
Client:
AT&T
Title:
Work for Will
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13256N
Award:
2013 Interactive Merit Award
Agency:
Marmalade / Melbourne
Client:
Beyond Blue
Title:
Is it ok to be left handed?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13257N
Award:
2013 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
BFGoodrich
Title:
Awesomcross
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13258N
Award:
2013 Interactive Merit Award
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13259N
Award:
2013 Interactive Merit Award
Agency:
VCCP / London
Client:
Gatwick Express
Title:
Express Tracks
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13260N
Award:
2013 Interactive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Guigoz
Title:
Let's speak baby
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13261N
Award:
2013 Interactive Merit Award
Agency:
VICE Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13262N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Get Away With It
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13263N
Award:
2013 Interactive Merit Award
Agency:
Whybin\TBWA / Sydney
Client:
M.J. Bale
Title:
Grazed on Greatness - Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13264N
Award:
2013 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Meat and Livestock Australia
Title:
Throw Another Steak on the Barbie
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13265N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13266N
Award:
2013 Interactive Merit Award
Agency:
Whybin\TBWA / Sydney
Client:
NRMA Insurance
Title:
Car Creation - Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13267N
Award:
2013 Interactive Merit Award
Agency:
The Brooklyn Brothers & Islenska / London
Client:
Promote Iceland
Title:
Inspired by Iceland
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13268N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13269N
Award:
2013 Interactive Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13270N
Award:
2013 Interactive Merit Award
Agency:
TAXI Montreal / Montréal
Client:
TAXI
Title:
Pothole Season
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13271N
Award:
2013 Interactive Merit Award
Agency:
Havas Worldwide Australia & One Green Bean / Sydney
Client:
Virgin Australia
Title:
Fair Go Bro
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13272N
