The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Little Caesars - Television :15 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Out Of Home / Billboards - Campaign
MTV GROUP HUG
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Network ID
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO GmbH Category: Creative Use of Music Supporting A Brand
Stationery
Agency: TBWA\Istanbul / Istanbul
Client: TBWA\Istanbul Category: Self-Promotion / Single or Series
Assassin's creed III - RISE
Agency: SID LEE PARIS / PARIS
Client: UBISOFT Category: Promos / Trailer / Film
JAM With Chrome
Agency: Google Creative Lab / London
Client: Google Category: Craft / Animation/Motion Graphics
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Non-Broadcast / Online
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Websites / Branded Games
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Websites / Social Networks/Community
Golf 7 Catalogue
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
GT Academy USA Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Television / Reality/Unscripted
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Design Does / Industrial Design
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Collateral Design / Outdoor - Series
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Insight - What does your mind see?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
ONLY A DOG
Agency: Publicis Brasil / São Paulo
Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Campaign
Test Drive
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi Category: Craft / Technique / Best Direction
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Design Does / Design for the Greater Good
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
Chrome Experiment: Ramayana
Agency: Ogilvy & Mather / Singapore
Client: Google Category: User Experience Design / Visual Design
SR-PLUS
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Radio Category: Websites / Public Service/Non-Profit
Here At Home
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada Category: Websites / Public Service/Non-Profit
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Collateral / Posters - Single
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life Category: Integrated Branding / Public Service Campaign
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Technique / Best Animation
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Little Caesars - Television :15 Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13051T
Award:
2013 Advertising Silver Pencil
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Brand Transformation / Single
Annual ID:
13083G
Award:
2013 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13064N
Award:
2013 Advertising Silver Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Times Jubilee Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13012A
Award:
2013 Advertising Silver Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13162A
Award:
2013 Branded Entertainment Silver Pencil
Agency:
VIMN MTV World Design Studio Milan / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV GROUP HUG
Category:
Motion Graphics / Network ID
Annual ID:
13017E
Award:
2013 Interactive Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Annual ID:
13059N
Award:
2013 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Animal
Title:
Boxing Lessons with Eric Kelly
Category:
Online Films & Video / Long Form - Single
Annual ID:
13060N
Award:
2013 Interactive Silver Pencil
Agency:
Look At Media / Moscow
Client:
The Village
Title:
Parking Douche
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13035N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
serviceplan / Munich
Client:
LEGO GmbH
Title:
LEGO Builders of Sound
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13036E
Award:
2013 Design Silver Pencil
Agency:
TBWA\Istanbul / Istanbul
Client:
TBWA\Istanbul
Title:
Stationery
Category:
Self-Promotion / Single or Series
Annual ID:
13032D
Award:
2013 Branded Entertainment Silver Pencil
Agency:
SID LEE PARIS / PARIS
Client:
UBISOFT
Title:
Assassin's creed III - RISE
Category:
Promos / Trailer / Film
Annual ID:
13051E
Award:
2013 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Usability
Annual ID:
13106N
Award:
2013 Interactive Silver Pencil
Agency:
Pirata / London
Client:
BOA
Title:
Team GB
Category:
Websites / Corporate Website
Annual ID:
13009N
Award:
2013 Interactive Silver Pencil
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
Bullet
Category:
Craft / Animation/Motion Graphics
Annual ID:
13082N
Award:
2013 Interactive Silver Pencil
Agency:
Google Creative Lab / London
Client:
Google
Title:
JAM With Chrome
Category:
Craft / Animation/Motion Graphics
Annual ID:
13083N
Award:
2013 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Consumer Goods
Annual ID:
13007N
Award:
2013 Interactive Silver Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13038N
Award:
2013 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13007A
Award:
2013 Advertising Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Non-Broadcast / Online
Annual ID:
13064T
Award:
2013 Advertising Silver Pencil
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13002A
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
Fox
Title:
The Confession
Category:
Promos / Television
Annual ID:
13050E
Award:
2013 Interactive Silver Pencil
Agency:
B-Reel / New York
Client:
Google Maps
Title:
Cube
Category:
Websites / Branded Games
Annual ID:
13002N
Award:
2013 Interactive Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Websites / Branded Games
Annual ID:
13003N
Award:
2013 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Websites / Social Networks/Community
Annual ID:
13020N
Award:
2013 Interactive Silver Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Golf 7 Catalogue
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13029N
Award:
2013 Advertising Silver Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Annual ID:
13031A
Award:
2013 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy USA Season 2
Category:
Television / Reality/Unscripted
Annual ID:
13002E
Award:
2013 Design Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
Design Does / Industrial Design
Annual ID:
13079D
Award:
2013 Design Silver Pencil
Agency:
McCann Germany / Frankfurt
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Collateral Design / Outdoor - Series
Annual ID:
13015D
Award:
2013 Design Silver Pencil
Agency:
Serviceplan / Munich
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Outdoor - Series
Annual ID:
13016D
Award:
2013 Design Silver Pencil
Agency:
Y&R / Dubai
Client:
Papers Worldwide
Title:
Manimal
Category:
Collateral Design / Posters - Series
Annual ID:
13006D
Award:
2013 Interactive Silver Pencil
Agency:
TBWA Stockholm / Stockholm
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13049N
Award:
2013 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
13063N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Insight - What does your mind see?
Category:
Craft / Technique / Best Editing
Annual ID:
13063E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Annual ID:
13064E
Award:
2013 Advertising Silver Pencil
Agency:
Publicis Brasil / São Paulo
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Annual ID:
13529R
Award:
2013 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Old Spice Radio
Category:
Consumer Radio / Campaign
Annual ID:
13530R
Award:
2013 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pepsi
Title:
Test Drive
Category:
Craft / Technique / Best Direction
Annual ID:
13057E
Award:
2013 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Design Does / Design for the Greater Good
Annual ID:
13074D
Award:
2013 Branded Entertainment Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Non-Broadcast / Long-form
Annual ID:
13032E
Award:
2013 Interactive Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Google
Title:
Chrome Experiment: Ramayana
Category:
User Experience Design / Visual Design
Annual ID:
13096N
Award:
2013 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Swedish Radio
Title:
SR-PLUS
Category:
Websites / Public Service/Non-Profit
Annual ID:
13013N
Award:
2013 Interactive Silver Pencil
Agency:
National Film Board of Canada / Montréal
Client:
National Film Board of Canada
Title:
Here At Home
Category:
Websites / Public Service/Non-Profit
Annual ID:
13014N
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Annual ID:
13017A
Award:
2013 Advertising Silver Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13038G
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Lowe Roche / Toronto
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Technique / Best Animation
Annual ID:
13061E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Marcel / Paris
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Annual ID:
13062E
Award:
2013 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Icons of Progress
Category:
Brand Identity / Logo Design
Annual ID:
13028D
Award:
2013 Advertising Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13026A
