The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Campaign
Lost in details Agency: Ruf Lanz, Zurich / Zurich Client: Autism Forum Switzerland Category: Public Service / Radio - Campaign
Radio Legends Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign
Radio Ghosts Agency: serviceplan / Munch Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Small Dreams Agency: Grey Canada / Toronto Client: Salvation Army Category: Public Service / Radio - Campaign
How we turned broadcast radio into social media to get loved ones #homesafely Agency: Naked Communications / Cremorne Client: Transport Accident Commission Category: Public Service / Radio - Campaign
Work for Will Agency: BBDO / Atlanta Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed? Agency: Marmalade / Melbourne Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Express Tracks Agency: VCCP / London Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Let's speak baby Agency: Publicis Conseil / Paris Client: Guigoz Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: VICE Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
Get Away With It Agency: Mullen / Boston Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
Grazed on Greatness - Integrated Agency: Whybin\TBWA / Sydney Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360
Throw Another Steak on the Barbie Agency: BMF / Pyrmont Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Car Creation - Integrated Agency: Whybin\TBWA / Sydney Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Immortal Fans Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Integrated Branding Campaign - 360
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Pothole Season Agency: TAXI Montreal / Montréal Client: TAXI Category: Integrated Branding / Integrated Branding Campaign - 360
Fair Go Bro Agency: Havas Worldwide Australia & One Green Bean / Sydney Client: Virgin Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
The Launch of the new Volvo FH Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
You're Not You When You're Hungry Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence Agency: Leo Burnett / Zurich Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign Agency: Lowe Indonesia / Jakarta Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can Agency: Ogilvy & Mather / London Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Be good with money Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: BNZ Category: Consumer Television / Commercials of Var. Length - Campaign
How to Change Cars Forever Agency: Wieden+Kennedy / Portland Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign
The Parks of the World Agency: Mikell Fine Iles / New York Client: Self-Initiated Category: Data Visualization / Infographics
Alex-andra Agency: Leo Burnett Colombia / Bogota Client: Colombian Red Cross Category: Craft / Typography - Single
Smokey Denmark Food Truck Agency: McGarrah Jessee / Austin Client: Smokey Denmark Category: Craft / Typography - Single
Steven Smith Teamaker Wooden Floor Display Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Craft / Typography - Single
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Animation - Single
Metamorphosis Agency: BUCK / Los Angeles Client: Oxfam New Zealand Category: Craft / Animation - Single
GE Works Agency: Clemenger BBDO / Sydney Client: GE Category: Craft / Animation - Single
WAR Agency: Contrapunto BBDO / Madrid Client: Amnesty International Category: Craft / Animation - Single
Eco Technology Agency: Dentsu / Tokyo Client: Panasonic Category: Craft / Animation - Single
Deaths Agency: JWT Brasil / São Paulo Client: 91 Rock Category: Craft / Animation - Single
Turning Negatives into Positives Agency: Ogilvy / New York Client: IBM Category: Craft / Animation - Single
Hashtag Killer: #FirstWorldProblems Anthem Agency: DDB NY / New York Client: Water is Life Category: Non-Broadcast / Short-form

2013 Advertising Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Campaign

13553R

2013 Advertising Merit Award

Ruf Lanz, Zurich / Zurich

Autism Forum Switzerland

Lost in details

Public Service / Radio - Campaign

13554R

2013 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Radio Legends

Public Service / Radio - Campaign

13555R

2013 Advertising Merit Award

serviceplan / Munch

Johanniter-Unfall-Hilfe e.V.

Radio Ghosts

Public Service / Radio - Campaign

13556R

2013 Advertising Merit Award

Grey Canada / Toronto

Salvation Army

Small Dreams

Public Service / Radio - Campaign

13557R

2013 Advertising Merit Award

Naked Communications / Cremorne

Transport Accident Commission

How we turned broadcast radio into social media to get loved ones #homesafely

Public Service / Radio - Campaign

13558R

2013 Interactive Merit Award

BBDO / Atlanta

AT&T

Work for Will

Integrated Branding / Integrated Branding Campaign - 360

13256N

2013 Interactive Merit Award

Marmalade / Melbourne

Beyond Blue

Is it ok to be left handed?

Integrated Branding / Integrated Branding Campaign - 360

13257N

2013 Interactive Merit Award

The Martin Agency / Richmond

BFGoodrich

Awesomcross

Integrated Branding / Integrated Branding Campaign - 360

13258N

2013 Interactive Merit Award

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Integrated Branding / Integrated Branding Campaign - 360

13259N

2013 Interactive Merit Award

VCCP / London

Gatwick Express

Express Tracks

Integrated Branding / Integrated Branding Campaign - 360

13260N

2013 Interactive Merit Award

Publicis Conseil / Paris

Guigoz

Let's speak baby

Integrated Branding / Integrated Branding Campaign - 360

13261N

2013 Interactive Merit Award

VICE Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

13262N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Get Away With It

Integrated Branding / Integrated Branding Campaign - 360

13263N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

M.J. Bale

Grazed on Greatness - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13264N

2013 Interactive Merit Award

BMF / Pyrmont

Meat and Livestock Australia

Throw Another Steak on the Barbie

Integrated Branding / Integrated Branding Campaign - 360

13265N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Integrated Branding / Integrated Branding Campaign - 360

13266N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

NRMA Insurance

Car Creation - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13267N

2013 Interactive Merit Award

The Brooklyn Brothers & Islenska / London

Promote Iceland

Inspired by Iceland

Integrated Branding / Integrated Branding Campaign - 360

13268N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

SPORT CLUB DO RECIFE

Immortal Fans

Integrated Branding / Integrated Branding Campaign - 360

13269N

2013 Interactive Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Integrated Branding / Integrated Branding Campaign - 360

13270N

2013 Interactive Merit Award

TAXI Montreal / Montréal

TAXI

Pothole Season

Integrated Branding / Integrated Branding Campaign - 360

13271N

2013 Interactive Merit Award

Havas Worldwide Australia & One Green Bean / Sydney

Virgin Australia

Fair Go Bro

Integrated Branding / Integrated Branding Campaign - 360

13272N

2013 Interactive Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Integrated Branding / Integrated Branding Campaign - 360

13273N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Sweden

The Launch of the new Volvo FH

Integrated Branding / Integrated Branding Campaign - 360

13274N

2013 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry

Newspaper / Full Page or Spread - Campaign

13095A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Styrofoam

Newspaper / Full Page or Spread - Campaign

13096A

2013 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

The Pencil Campaign

Newspaper / Full Page or Spread - Campaign

13097A

2013 Advertising Merit Award

Leo Burnett / Zurich

Swiss Life

Life's turns in a Sentence

Newspaper / Full Page or Spread - Campaign

13098A

2013 Advertising Merit Award

Lowe and Partners / Cape Town

Independent Newspapers

Selfies

Newspaper / Full Page or Spread - Campaign

13099A

2013 Advertising Merit Award

Lowe Indonesia / Jakarta

PT. Unilever Indonesia

No Mess Campaign

Newspaper / Full Page or Spread - Campaign

13100A

2013 Advertising Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Brains

Newspaper / Full Page or Spread - Campaign

13101A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Puzzles

Newspaper / Full Page or Spread - Campaign

13102A

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen Genuine Parts

Just because it works, doesn't mean it's fixed

Newspaper / Full Page or Spread - Campaign

13103A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

All You Can

Newspaper / Full Page or Spread - Campaign

13104A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Newspaper / Full Page or Spread - Campaign

13105A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

BNZ

Be good with money

Consumer Television / Commercials of Var. Length - Campaign

13412T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Dodge

How to Change Cars Forever

Consumer Television / Commercials of Var. Length - Campaign

13413T

2013 Design Merit Award

Mikell Fine Iles / New York

Self-Initiated

The Parks of the World

Data Visualization / Infographics

13210D

2013 Design Merit Award

Leo Burnett Colombia / Bogota

Colombian Red Cross

Alex-andra

Craft / Typography - Single

13244D

2013 Design Merit Award

McGarrah Jessee / Austin

Smokey Denmark

Smokey Denmark Food Truck

Craft / Typography - Single

13245D

2013 Design Merit Award

Sandstrom Partners / Portland

Steven Smith Teamaker

Steven Smith Teamaker Wooden Floor Display

Craft / Typography - Single

13246D

2013 Design Merit Award

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Craft / Animation - Single

13268D

2013 Design Merit Award

BUCK / Los Angeles

Oxfam New Zealand

Metamorphosis

Craft / Animation - Single

13269D

2013 Design Merit Award

Clemenger BBDO / Sydney

GE

GE Works

Craft / Animation - Single

13270D

2013 Design Merit Award

Contrapunto BBDO / Madrid

Amnesty International

WAR

Craft / Animation - Single

13271D

2013 Design Merit Award

Dentsu / Tokyo

Panasonic

Eco Technology

Craft / Animation - Single

13272D

2013 Design Merit Award

JWT Brasil / São Paulo

91 Rock

Deaths

Craft / Animation - Single

13273D

2013 Design Merit Award

Ogilvy / New York

IBM

Turning Negatives into Positives

Craft / Animation - Single

13274D

2013 Branded Entertainment Merit Award

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems Anthem

Non-Broadcast / Short-form

13070E

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