The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection Agency: 84.Paris / Paris Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint Agency: Team One / El Segundo Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter Agency: 360i / New York Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal Agency: Havas WW SF / San Francisco Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture Agency: TAXI Canada / Toronto Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Tweets for Sweets Agency: Hellocomputer / Cape Town Client: Toyota Etios Category: Interactive Advertising / Other Interactive Media - Single
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single
Suit Up Agency: Fox Digital Studio / Los Angeles Client: DIRECTV Category: Online Films & Video / Long Form - Series/Episodes
Hefame Pack Annual 2 Agency: Eduardo del Fraile / Murcia Client: Grupo Hefame Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Choices Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Discovered Agency: Amusement Park Entertainment / Santa Monica Client: Intel/Microsoft Category: Branded Content / Games
Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Branded Content / Games
Enter the Game Agency: Havas Sports & Entertainment / Madrid Client: Konami Category: Branded Content / Games
The Last Barfighter Agency: McKinney / Durham Client: Big Boss Brewing Company Category: Branded Content / Games
LEGO Super Heroes Movie Maker Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Branded Content / Games
Western Union Demo Billboards Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral Design / Outdoor - Series
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Creative Use of Music Supporting A Brand
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Creative Use of Music Supporting A Brand
tunatunes Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: Followfish Category: Creative Use of Music Supporting A Brand
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - Online
BMW 3 Series Digital Campaign Agency: kbs+ / New York Client: BMW North America Category: Integrated Branding / Integrated Branding Campaign - Online
Fiat 500 Abarth Agency: SapientNitro / Miami Beach Client: Chrysler Category: Integrated Branding / Integrated Branding Campaign - Online
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Integrated Branding / Integrated Branding Campaign - Online
Levi's Fall 2012 Collection: Launch Agency: Wunderman / New York Client: Levi Strauss & Co. Category: Integrated Branding / Integrated Branding Campaign - Online
The Emoticon Project Agency: Razorfish / Glen Ellyn Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - Online
Hashtag Killer Agency: DDB / New York Client: WaterisLife Category: Integrated Branding / Integrated Branding Campaign - Online
Cosmetics range for pharmacies Agency: Eduardo del Fraile / Murcia Client: Interapothek Category: Package Design / Product Line
Full Sail Brewer's Share Packaging Agency: Sandstrom Partners / Portland Client: Full Sail Brewing Category: Package Design / Product Line
GE Works Agency: Clemenger BBDO / Sydney Client: GE Category: Trade / Full Page or Spread - Single
Injection Agency: TBWA\España / Madrid Client: Sony Computer Entertainment Category: Trade / Full Page or Spread - Single
Sydney Pavilion / Shanghai Biennale Agency: Re / Sydney Client: 4A Centre for Contemporary Asian Art Category: Municipal Design / Single or Series
Car Agency: AlmapBBDO / São Paulo Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Castor Gigashelf Agency: TAXI Canada / Toronto Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Nissan GT Academy Agency: Critical Mass / Calgary Client: Nissan Category: Mobile Applications/Sites / Durable Goods
Offroad Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Consumer Television / 60 Second - Single
Fuel for Fans Agency: BETC / Paris Client: CANAL+ Category: Consumer Television / 60 Second - Single
Is the New Agency: DDB Brasil / São Paulo Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Dads in Briefs Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / 60 Second - Single
Jess Time Agency: Google Creative Lab / New York Client: Google Category: Consumer Television / 60 Second - Single
Back at Ya Agency: King James / Cape Town Client: Santam Category: Consumer Television / 60 Second - Single
Tide "Miracle Stain" Superbowl spot Agency: Saatchi & Saatchi / New York Client: P&G - Tide Category: Consumer Television / 60 Second - Single
Born Into It Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Beach Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / 60 Second - Single
Voices Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Greatness Anywhere Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Poker Face Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Interactive Advertising / Other Interactive Media - Single

13203N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Interactive Advertising / Other Interactive Media - Single

13204N

2013 Interactive Merit Award

84.Paris / Paris

Google Cultural Institute - Ch?teau de Versailles

Chaos to Perfection

Interactive Advertising / Other Interactive Media - Single

13205N

2013 Interactive Merit Award

Team One / El Segundo

Lexus

CinePrint

Interactive Advertising / Other Interactive Media - Single

13206N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Stream

Interactive Advertising / Other Interactive Media - Single

13207N

2013 Interactive Merit Award

360i / New York

Oscar Mayer

The Great American Bacon Barter

Interactive Advertising / Other Interactive Media - Single

13208N

2013 Interactive Merit Award

Havas WW SF / San Francisco

Sony

Twisted Metal

Interactive Advertising / Other Interactive Media - Single

13209N

2013 Interactive Merit Award

TAXI Canada / Toronto

TELUS Mobility

Big Picture

Interactive Advertising / Other Interactive Media - Single

13210N

2013 Interactive Merit Award

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Other Interactive Media - Single

13211N

2013 Interactive Merit Award

Hellocomputer / Cape Town

Toyota Etios

Tweets for Sweets

Interactive Advertising / Other Interactive Media - Single

13212N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Interactive Advertising / Other Interactive Media - Single

13213N

2013 Interactive Merit Award

Fox Digital Studio / Los Angeles

DIRECTV

Suit Up

Online Films & Video / Long Form - Series/Episodes

13246N

2013 Design Merit Award

Eduardo del Fraile / Murcia

Grupo Hefame

Hefame Pack Annual 2

Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)

13127D

2013 Design Merit Award

Little Jacket / Cleveland

Open Doors Academy

Choices

Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)

13128D

2013 Advertising Merit Award

Amusement Park Entertainment / Santa Monica

Intel/Microsoft

Discovered

Branded Content / Games

13450T

2013 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Flash

Branded Content / Games

13451T

2013 Advertising Merit Award

Havas Sports & Entertainment / Madrid

Konami

Enter the Game

Branded Content / Games

13452T

2013 Advertising Merit Award

McKinney / Durham

Big Boss Brewing Company

The Last Barfighter

Branded Content / Games

13453T

2013 Advertising Merit Award

Pereira & O'Dell / San Francisco

LEGO

LEGO Super Heroes Movie Maker

Branded Content / Games

13454T

2013 Design Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Billboards

Collateral Design / Outdoor - Series

13117D

2013 Branded Entertainment Merit Award

CLM BBDO / Paris

ALB

Golden Chains

Creative Use of Music Supporting A Brand

13073E

2013 Branded Entertainment Merit Award

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Creative Use of Music Supporting A Brand

13074E

2013 Branded Entertainment Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

Followfish

tunatunes

Creative Use of Music Supporting A Brand

13075E

2013 Interactive Merit Award

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Integrated Branding / Integrated Branding Campaign - Online

13275N

2013 Interactive Merit Award

kbs+ / New York

BMW North America

BMW 3 Series Digital Campaign

Integrated Branding / Integrated Branding Campaign - Online

13276N

2013 Interactive Merit Award

SapientNitro / Miami Beach

Chrysler

Fiat 500 Abarth

Integrated Branding / Integrated Branding Campaign - Online

13277N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Integrated Branding / Integrated Branding Campaign - Online

13278N

2013 Interactive Merit Award

Wunderman / New York

Levi Strauss & Co.

Levi's Fall 2012 Collection: Launch

Integrated Branding / Integrated Branding Campaign - Online

13279N

2013 Interactive Merit Award

Razorfish / Glen Ellyn

Samsung Telecommunications America

The Emoticon Project

Integrated Branding / Integrated Branding Campaign - Online

13280N

2013 Interactive Merit Award

DDB / New York

WaterisLife

Hashtag Killer

Integrated Branding / Integrated Branding Campaign - Online

13281N

2013 Design Merit Award

Eduardo del Fraile / Murcia

Interapothek

Cosmetics range for pharmacies

Package Design / Product Line

13192D

2013 Design Merit Award

Sandstrom Partners / Portland

Full Sail Brewing

Full Sail Brewer's Share Packaging

Package Design / Product Line

13193D

2013 Advertising Merit Award

Clemenger BBDO / Sydney

GE

GE Works

Trade / Full Page or Spread - Single

13144A

2013 Advertising Merit Award

TBWA\España / Madrid

Sony Computer Entertainment

Injection

Trade / Full Page or Spread - Single

13145A

2013 Design Merit Award

Re / Sydney

4A Centre for Contemporary Asian Art

Sydney Pavilion / Shanghai Biennale

Municipal Design / Single or Series

13203D

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Bradesco Seguros

Car

Mobile Applications/Sites / Durable Goods

13151N

2013 Interactive Merit Award

TAXI Canada / Toronto

Castor Design

Castor Gigashelf

Mobile Applications/Sites / Durable Goods

13152N

2013 Interactive Merit Award

Critical Mass / Calgary

Nissan

Nissan GT Academy

Mobile Applications/Sites / Durable Goods

13153N

2013 Advertising Merit Award

BBDO Proximity Berlin GmbH / Duesseldorf

Daimler

Offroad

Consumer Television / 60 Second - Single

13337T

2013 Advertising Merit Award

BETC / Paris

CANAL+

Fuel for Fans

Consumer Television / 60 Second - Single

13338T

2013 Advertising Merit Award

DDB Brasil / São Paulo

Follow Magazine

Is the New

Consumer Television / 60 Second - Single

13339T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

BGH

Dads in Briefs

Consumer Television / 60 Second - Single

13340T

2013 Advertising Merit Award

Google Creative Lab / New York

Google

Jess Time

Consumer Television / 60 Second - Single

13341T

2013 Advertising Merit Award

King James / Cape Town

Santam

Back at Ya

Consumer Television / 60 Second - Single

13342T

2013 Advertising Merit Award

Saatchi & Saatchi / New York

P&G - Tide

Tide "Miracle Stain" Superbowl spot

Consumer Television / 60 Second - Single

13343T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Born Into It

Consumer Television / 60 Second - Single

13344T

2013 Advertising Merit Award

Wieden+Kennedy / New York

Southern Comfort

Beach

Consumer Television / 60 Second - Single

13345T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Voices

Consumer Television / 60 Second - Single

13346T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Greatness Anywhere

Consumer Television / 60 Second - Single

13347T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Poker Face

Consumer Television / 60 Second - Single

13348T

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