The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Nature Valley Trail View Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Creative Use of Music Supporting A Brand
Smile Makers Vibrators Agency: Bear Meets Eagle on Fire / Sydney Client: Ramblin' Brands Category: Product Design / Single or Series
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Craft / Animation - Single
Three Little Pigs Agency: BBH / London Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Amphibiox Agency: SMFB / Oslo Client: Geox Category: User Experience Design / Visual Design
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
Western Union Demo Posters Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Direction
A Long Day of Childhood - Television Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
OneNike Agency: R/GA / New York Client: Nike Category: User Experience Design / Information Architecture
My Blood Is Red and Black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Team Spirit Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Film / Documentaries - Features
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Self-Promotion / Single or Series
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Don?t make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single
Animal Trees Agency: Ogilvy & Mather / Gurgaon Client: WWF India Category: Public Service / Posters - Series
The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single
A Long Day of Childhood - Radio Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
The Great Paper Airplane Project Agency: BBDO San Francisco / San Francisco Client: Pima Air & Space Museum Category: Design Does / Industrial Design
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Package Design / Single or Series
You're Not You When You're Hungry Twitter Campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
Red Dot Exhibition Poster: Digilog601 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Series
Complice Agency: Three & Co. / Osaka Client: Complice Category: Collateral Design / Posters - Series
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Getty Images The Watermark Project Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability
DC Shoes: Ken Block's Gymkhana Five Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Online Films & Video / Long Form - Single
Hashtag Killer Case Study Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Category: Innovation in Branded Content / Single
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Spatial Design / Indoor Spaces
Iceberg Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Campaign

2013 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

13072N

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

User Generated Content / Single

13053E

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

13037G

2013 Design Gold Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace

Design Does / Design for the Greater Good

13073D

2013 Advertising Gold Pencil

Leo Burnett London / London

Pantone

Pantone Queen

Collateral / Promotional Items - Single or Campaign

13024A

2013 Branded Entertainment Gold Pencil

McCann Erickson New York / New York

General Mills

Nature Valley Trail View

Best Branded Content Channel / Single

13047E

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Creative Use of Music Supporting A Brand

13034E

2013 Branded Entertainment Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Muscle Music

Creative Use of Music Supporting A Brand

13035E

2013 Design Gold Pencil

Bear Meets Eagle on Fire / Sydney

Ramblin' Brands

Smile Makers Vibrators

Product Design / Single or Series

13043D

2013 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Broadcast and Moving Image / Broadcast Design - Single or Series

13051D

2013 Advertising Gold Pencil

BBH New York / New York

Unilever

Susan Glenn

Cinema Advertising / Short Form - :90 and under - Single

13059T

2013 Design Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Craft / Animation - Single

13069D

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Cinema Advertising / Long Form - :90 and Over - Single

13061T

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Cinema Advertising / Long Form - :90 and Over - Single

13062T

2013 Interactive Gold Pencil

SMFB / Oslo

Geox

Amphibiox

User Experience Design / Visual Design

13095N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman

Integrated Branding / Integrated Branding Campaign - 360

13073N

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Posters

Collateral / Posters - Campaign

13018A

2013 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Direction

13056E

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Television Campaign

Consumer Television / :30/:25 - Campaign

13048T

2013 Advertising Gold Pencil

serviceplan / Munich

LEGO

LEGO Builders of Sound

Out Of Home / Transit & Outdoor Installations - Single

13014A

2013 Interactive Gold Pencil

R/GA / New York

Nike

OneNike

User Experience Design / Information Architecture

13098N

2013 Interactive Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vit?ria

My Blood Is Red and Black

Interactive Advertising / Environmental/Experiential - Single

13044N

2013 Interactive Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Interactive Advertising / Environmental/Experiential - Single

13045N

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Collateral / Posters - Single

13016A

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Brand Transformation / Single

13082G

2013 Advertising Gold Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Out Of Home / Billboards - Single

13009A

2013 Branded Entertainment Gold Pencil

Wieden+Kennedy New York / New York

ESPN

Team Spirit

Film / Documentaries - Features

13009E

2013 Design Gold Pencil

Kolle Rebbe / Hamburg

Haelssen & Lyon

The Tea Calendar

Self-Promotion / Single or Series

13030D

2013 Design Gold Pencil

Kolle Rebbe / Hamburg

Gruner + Jahr

Meltdown

Self-Promotion / Single or Series

13031D

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

13056T

2013 Interactive Gold Pencil

DDB Tribal Group / Berlin

Volkswagen

Don?t make up and drive

Online Films & Video / Short Form - Single

13055N

2013 Design Gold Pencil

Ogilvy & Mather / Gurgaon

WWF India

Animal Trees

Public Service / Posters - Series

13057D

2013 Branded Entertainment Gold Pencil

McCann Erickson New York / New York

Verizon Wireless

The Verizon COLOR Live Broadcast Application

Branded Apps / Single

13024E

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Radio Campaign

Consumer Radio / Campaign

13528R

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

13544R

2013 Design Gold Pencil

BBDO San Francisco / San Francisco

Pima Air & Space Museum

The Great Paper Airplane Project

Design Does / Industrial Design

13078D

2013 Design Gold Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Package Design / Single or Series

13040D

2013 Interactive Gold Pencil

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry Twitter Campaign

Social Media / Best Use of Social Media/Facebook

13088N

2013 Interactive Gold Pencil

Ogilvy & Mather / London

Unilever

The Dove Ad Makeover

Social Media / Best Use of Social Media/Facebook

13089N

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

Experiential

13037E

2013 Design Gold Pencil

601bisang / seoul

601bisang

Red Dot Exhibition Poster: Digilog601

Collateral Design / Posters - Series

13004D

2013 Design Gold Pencil

Three & Co. / Osaka

Complice

Complice

Collateral Design / Posters - Series

13005D

2013 Interactive Gold Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Mobile Applications/Sites / Public Service/Non-Profit

13030N

2013 Interactive Gold Pencil

R/GA London / New York

Getty Images

Getty Images The Watermark Project

User Experience Design / Usability

13105N

2013 Interactive Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC Shoes: Ken Block's Gymkhana Five

Online Films & Video / Long Form - Single

13058N

2013 Branded Entertainment Gold Pencil

DDB NY / New York

Water is Life

Hashtag Killer Case Study

Innovation in Branded Content / Single

13044E

2013 Branded Entertainment Gold Pencil

Johannes Leonardo / New York

Google

Project Re: Brief

Innovation in Branded Content / Single

13045E

2013 Interactive Gold Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / Consumer Goods

13028N

2013 Design Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Spatial Design / Indoor Spaces

13034D

2013 Advertising Gold Pencil

Grey Group China / Beijing

Tui

Iceberg

Magazine / Full Page or Spread - Campaign

13006A

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