The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360


New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single


Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign


Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good


Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign


Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills Category: Best Branded Content Channel / Single


Dumb Ways To Die
Agency: McCann Melbourne / Melbourne
Client: Metro Trains Category: Creative Use of Music Supporting A Brand


Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Creative Use of Music Supporting A Brand


Smile Makers Vibrators
Agency: Bear Meets Eagle on Fire / Sydney
Client: Ramblin' Brands Category: Product Design / Single or Series


Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series


Susan Glenn
Agency: BBH New York / New York
Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single


Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single


Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single


ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360


Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Campaign


The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Direction


A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign


LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single


OneNike
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Information Architecture


My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single


LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single


Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single


#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single


Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Film / Documentaries - Features


The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Self-Promotion / Single or Series


Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Self-Promotion / Single or Series


It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign


Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Online Films & Video / Short Form - Single


Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Posters - Series


The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York
Client: Verizon Wireless Category: Branded Apps / Single


A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Radio / Campaign


Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Single


The Great Paper Airplane Project
Agency: BBDO San Francisco / San Francisco
Client: Pima Air & Space Museum Category: Design Does / Industrial Design


Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Package Design / Single or Series


You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Social Media / Best Use of Social Media/Facebook


The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Social Media / Best Use of Social Media/Facebook


New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: Experiential


Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series


Complice
Agency: Three & Co. / Osaka
Client: Complice Category: Collateral Design / Posters - Series


Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit


Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Usability


DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single


Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life Category: Innovation in Branded Content / Single


Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Category: Innovation in Branded Content / Single


VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods


LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Spatial Design / Indoor Spaces


Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign


Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13072N

Award:
2013 Branded Entertainment Gold Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Annual ID:
13053E

Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13037G

Award:
2013 Design Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Annual ID:
13073D

Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13024A

Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Erickson New York / New York
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Best Branded Content Channel / Single
Annual ID:
13047E

Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Melbourne / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13034E

Award:
2013 Branded Entertainment Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13035E

Award:
2013 Design Gold Pencil
Agency:
Bear Meets Eagle on Fire / Sydney
Client:
Ramblin' Brands
Title:
Smile Makers Vibrators
Category:
Product Design / Single or Series
Annual ID:
13043D

Award:
2013 Design Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13051D

Award:
2013 Advertising Gold Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Annual ID:
13059T

Award:
2013 Design Gold Pencil
Agency:
RKCR Y&R / London
Client:
BBC Sport
Title:
Stadium UK
Category:
Craft / Animation - Single
Annual ID:
13069D

Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13061T

Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13062T

Award:
2013 Interactive Gold Pencil
Agency:
SMFB / Oslo
Client:
Geox
Title:
Amphibiox
Category:
User Experience Design / Visual Design
Annual ID:
13095N

Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13073N

Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Annual ID:
13018A

Award:
2013 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Direction
Annual ID:
13056E

Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13048T

Award:
2013 Advertising Gold Pencil
Agency:
serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13014A

Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Annual ID:
13098N

Award:
2013 Interactive Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13044N

Award:
2013 Interactive Gold Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13045N

Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Annual ID:
13016A

Award:
2013 Advertising Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Annual ID:
13082G

Award:
2013 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Annual ID:
13009A

Award:
2013 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Team Spirit
Category:
Film / Documentaries - Features
Annual ID:
13009E

Award:
2013 Design Gold Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
The Tea Calendar
Category:
Self-Promotion / Single or Series
Annual ID:
13030D

Award:
2013 Design Gold Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Self-Promotion / Single or Series
Annual ID:
13031D

Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
It's Not Crazy It's Sports Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13056T

Award:
2013 Interactive Gold Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Annual ID:
13055N

Award:
2013 Design Gold Pencil
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Animal Trees
Category:
Public Service / Posters - Series
Annual ID:
13057D

Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Erickson New York / New York
Client:
Verizon Wireless
Title:
The Verizon COLOR Live Broadcast Application
Category:
Branded Apps / Single
Annual ID:
13024E

Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
13528R

Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Annual ID:
13544R

Award:
2013 Design Gold Pencil
Agency:
BBDO San Francisco / San Francisco
Client:
Pima Air & Space Museum
Title:
The Great Paper Airplane Project
Category:
Design Does / Industrial Design
Annual ID:
13078D

Award:
2013 Design Gold Pencil
Agency:
Family Business / Stockholm
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Package Design / Single or Series
Annual ID:
13040D

Award:
2013 Interactive Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13088N

Award:
2013 Interactive Gold Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13089N

Award:
2013 Branded Entertainment Gold Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Annual ID:
13037E

Award:
2013 Design Gold Pencil
Agency:
601bisang / seoul
Client:
601bisang
Title:
Red Dot Exhibition Poster: Digilog601
Category:
Collateral Design / Posters - Series
Annual ID:
13004D

Award:
2013 Design Gold Pencil
Agency:
Three & Co. / Osaka
Client:
Complice
Title:
Complice
Category:
Collateral Design / Posters - Series
Annual ID:
13005D

Award:
2013 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13030N

Award:
2013 Interactive Gold Pencil
Agency:
R/GA London / New York
Client:
Getty Images
Title:
Getty Images The Watermark Project
Category:
User Experience Design / Usability
Annual ID:
13105N

Award:
2013 Interactive Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Annual ID:
13058N

Award:
2013 Branded Entertainment Gold Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer Case Study
Category:
Innovation in Branded Content / Single
Annual ID:
13044E

Award:
2013 Branded Entertainment Gold Pencil
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Project Re: Brief
Category:
Innovation in Branded Content / Single
Annual ID:
13045E

Award:
2013 Interactive Gold Pencil
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13028N

Award:
2013 Design Gold Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Spatial Design / Indoor Spaces
Annual ID:
13034D
