The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Package Design / Single or Series
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Design and Paper Engineering Agency: artless / Tokyo Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion Agency: Kigi co., ltd. / Tokyo Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
Tundra Shuttle Endeavour Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Red Dot Exhibition Poster: Digilog601 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Series
Complice Agency: Three & Co. / Osaka Client: Complice Category: Collateral Design / Posters - Series
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Getty Images The Watermark Project Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Services
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Custom Content
Nature Valley Trail View Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Faktum Hotels Agency: Forsman & Bodenfors / Gothenburg Client: Faktum Category: Craft / Photography
My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Non-Broadcast / Short-form
The Sunday Times Rich List Campaign Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign
My Blood Is Red and Black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google Agency: Grow / Norfolk Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
ZOMBIU Agency: UBISOFT MONTPELLIER / Paris Client: UBISOFT Category: Craft / Technique / Best Animation
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Spatial Design / Indoor Spaces
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases
Don?t make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single
You're Not You When You're Hungry Twitter Campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
Bridge of Life Agency: Cheil Worldwide / Seoul Client: Samsung Life Insurance Category: Municipal Design / Single or Series
Team Spirit Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Film / Documentaries - Features
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
The Whole Picture Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games

2013 Interactive Best of Show Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

13072N

2013 Branded Entertainment Best of Show Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

User Generated Content / Single

13053E

2013 Design Best of Show Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace

Design Does / Design for the Greater Good

13073D

2013 Advertising Best of Show Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

13037G

2013 Interactive Green Pencil

WhybinTBWA Group / Melbourne

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

13048N

2013 Branded Entertainment Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Motion Graphics / Title Sequences - Television and Film

13014E

2013 Design Gold Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Package Design / Single or Series

13040D

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

13033A

2013 Design Gold Pencil

artless / Tokyo

Yoshimori

Design and Paper Engineering

Craft / Printing and Paper Craft - Single or Series

13065D

2013 Design Gold Pencil

Kigi co., ltd. / Tokyo

DNP Foundation for Cultural Promotion

Implosion - Explosion

Craft / Printing and Paper Craft - Single or Series

13066D

2013 Interactive Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Shuttle Endeavour Campaign

Integrated Branding / Integrated Branding Campaign - Online

13076N

2013 Design Gold Pencil

601bisang / seoul

601bisang

Red Dot Exhibition Poster: Digilog601

Collateral Design / Posters - Series

13004D

2013 Design Gold Pencil

Three & Co. / Osaka

Complice

Complice

Collateral Design / Posters - Series

13005D

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

13056T

2013 Interactive Gold Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Mobile Applications/Sites / Augmented Reality

13022N

2013 Advertising Gold Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Out Of Home / Billboards - Single

13009A

2013 Interactive Gold Pencil

R/GA London / New York

Getty Images

Getty Images The Watermark Project

User Experience Design / Usability

13105N

2013 Interactive Gold Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Websites / Services

13017N

2013 Branded Entertainment Gold Pencil

DraftFCB New Zealand / Auckland

SPCA / MINI New Zealand

Driving Dogs

Custom Content

13041E

2013 Branded Entertainment Gold Pencil

McCann Erickson New York / New York

General Mills

Nature Valley Trail View

Best Branded Content Channel / Single

13047E

2013 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Broadcast and Moving Image / Broadcast Design - Single or Series

13051D

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Faktum

Faktum Hotels

Craft / Photography

13079N

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Experiential Advertising / Events and Competitions

13073G

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Newspaper / Full Page or Spread - Single

13001A

2013 Branded Entertainment Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Non-Broadcast / Short-form

13028E

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List Campaign

Newspaper / Full Page or Spread - Campaign

13003A

2013 Interactive Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vit?ria

My Blood Is Red and Black

Interactive Advertising / Environmental/Experiential - Single

13044N

2013 Interactive Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Interactive Advertising / Environmental/Experiential - Single

13045N

2013 Interactive Gold Pencil

Grow / Norfolk

Google

"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google

Interactive Advertising / Banners - Dynamic - Single

13042N

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Innovation in Advertising / Single or Campaign

13070G

2013 Branded Entertainment Gold Pencil

UBISOFT MONTPELLIER / Paris

UBISOFT

ZOMBIU

Craft / Technique / Best Animation

13060E

2013 Design Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Spatial Design / Indoor Spaces

13034D

2013 Interactive Gold Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Mobile Applications/Sites / Public Service/Non-Profit

13030N

2013 Branded Entertainment Gold Pencil

Grip Limited / Toronto

Labatt Breweries of Canada

The Movie out Here

Film / Theatrical and DVD Releases

13006E

2013 Interactive Gold Pencil

DDB Tribal Group / Berlin

Volkswagen

Don?t make up and drive

Online Films & Video / Short Form - Single

13055N

2013 Interactive Gold Pencil

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry Twitter Campaign

Social Media / Best Use of Social Media/Facebook

13088N

2013 Interactive Gold Pencil

Ogilvy & Mather / London

Unilever

The Dove Ad Makeover

Social Media / Best Use of Social Media/Facebook

13089N

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

13544R

2013 Advertising Gold Pencil

Ogilvy & Mather Thailand / Bangkok

Thai Health Promotion Foundation

Smoking Kid

Public Service / Television - Single

13034T

2013 Interactive Gold Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / Consumer Goods

13028N

2013 Design Gold Pencil

Cheil Worldwide / Seoul

Samsung Life Insurance

Bridge of Life

Municipal Design / Single or Series

13046D

2013 Branded Entertainment Gold Pencil

Wieden+Kennedy New York / New York

ESPN

Team Spirit

Film / Documentaries - Features

13009E

2013 Advertising Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO

Branded Content / Online

13066T

2013 Advertising Gold Pencil

serviceplan / Munich

LEGO

LEGO Builders of Sound

Out Of Home / Transit & Outdoor Installations - Single

13014A

2013 Advertising Gold Pencil

BBH / London

Guardian

The Whole Picture

Integrated Branding / Consumer Campaign

13076G

2013 Advertising Gold Pencil

DraftFCB New Zealand / Auckland

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

13077G

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

13078G

2013 Design Gold Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Spatial Design / Outdoor Spaces

13037D

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

The Name

Consumer Television / :30/:25 - Single

13045T

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Websites / Branded Games

13001N

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