The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Consumer Campaign
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Creative Use of Music Supporting A Brand
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Animation/Motion Graphics
OneNike
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Information Architecture
Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Category: Innovation in Branded Content / Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Single
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Websites / Services
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Package Design / Single or Series
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Usability
The Great Paper Airplane Project
Agency: BBDO San Francisco / San Francisco
Client: Pima Air & Space Museum Category: Design Does / Industrial Design
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills Category: Best Branded Content Channel / Single
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Writing
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
Icons of Progress
Agency: Ogilvy / New York
Client: IBM Category: Design Does / Brand Transformation
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites / Branded Games
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
Bridge of Life
Agency: Cheil Worldwide / Seoul
Client: Samsung Life Insurance Category: Municipal Design / Single or Series
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
ZOMBIU
Agency: UBISOFT MONTPELLIER / Paris
Client: UBISOFT Category: Craft / Technique / Best Animation
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Music Videos
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: Experiential