The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Move On Agency: DDB Tribal Group / Düsseldorf Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
Soldiers to Summits Agency: Digital Kitchen / Culver City Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
ZOMBIU Agency: UBISOFT MONTPELLIER / Paris Client: UBISOFT Category: Craft / Technique / Best Animation
The Joy of Books Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Technique / Best Animation
L'Odyssée Agency: Marcel / Paris Client: Cartier Category: Craft / Technique / Best Animation
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Press to play Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
MvsW Agency: pill & pillow / Hong Kong Client: Nike Category: Data Visualization / Online - Interactive and Real-time
State-by-State Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data Visualization / Online - Interactive and Real-time
Mimeisthai Agency: Clemenger BBDO / Sydney Client: TEDx Category: Data Visualization / Online - Interactive and Real-time
Hijack Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
Buyral Agency: John St. / Toronto Client: John St. Category: Online Films & Video / Self-Promotion - Single
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Self-Promotion - Single
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Services
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Persistent Headaches Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Direction
Test Drive Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Craft / Technique / Best Direction
Find Your Understanding Agency: 180LA / Santa Monica Client: Expedia Category: Craft / Technique / Best Direction
Insight - What does your mind see? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
We Sent Their Brief's Back Agency: TBWAHuntLascaris / Johannesburg Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Campaign
Smile Makers Vibrators Agency: Bear Meets Eagle on Fire / Sydney Client: Ramblin' Brands Category: Package Design / Product Line
Beckers Scotte Packaging Agency: BVD / Stockholm Client: Tikkurila Sverige Category: Package Design / Product Line
The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases
Lacta - Love in the end Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Mondelez International Category: Film / Theatrical and DVD Releases
Broken Night Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Dikembe Mutombo Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Gaming / Online gaming
Modern Family Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Program or Series
Iceberg Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Campaign
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Digital Signings Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
Project EDSA Agency: TBWA\Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
GS Caltex Pavillion. Energy Field Agency: Atelier Bruckner / Stuttgart Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
Getty Images The Watermark Project Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
USAToday.com Agency: Gannett/USA Today/Fantasy Interactive / New York Client: USA Today Category: User Experience Design / Usability
Bridge of Life Agency: Cheil Worldwide / Seoul Client: Samsung Life Insurance Category: Municipal Design / Single or Series
Milwaukee Police News Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Municipal Design / Single or Series
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Online Films & Video / Music Videos

2013 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Online Films & Video / Long Form - Series/Episodes

13063N

2013 Branded Entertainment Silver Pencil

DDB Tribal Group / Düsseldorf

Deutsche Telekom

Move On

Television / Specials or One-time Screenings

13004E

2013 Branded Entertainment Bronze Pencil

Digital Kitchen / Culver City

AT&T U-Verse

Soldiers to Summits

Television / Specials or One-time Screenings

13005E

2013 Branded Entertainment Gold Pencil

UBISOFT MONTPELLIER / Paris

UBISOFT

ZOMBIU

Craft / Technique / Best Animation

13060E

2013 Branded Entertainment Silver Pencil

Lowe Roche / Toronto

Type Books

The Joy of Books

Craft / Technique / Best Animation

13061E

2013 Branded Entertainment Silver Pencil

Marcel / Paris

Cartier

L'Odyssée

Craft / Technique / Best Animation

13062E

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Online Films & Video / Public Service/Non-Profit

13064N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Online Films & Video / Public Service/Non-Profit

13065N

2013 Advertising Silver Pencil

DDB / Paris

Playboy

Press to play

Consumer Television / 60 Second - Campaign

13044T

2013 Design Silver Pencil

pill & pillow / Hong Kong

Nike

MvsW

Data Visualization / Online - Interactive and Real-time

13048D

2013 Design Bronze Pencil

Bloomberg Visual Data / New York

Bloomberg

State-by-State

Data Visualization / Online - Interactive and Real-time

13049D

2013 Design Bronze Pencil

Clemenger BBDO / Sydney

TEDx

Mimeisthai

Data Visualization / Online - Interactive and Real-time

13050D

2013 Interactive Bronze Pencil

4am Saatchi & Saatchi / Guatemala

Alias

Hijack

Mobile Applications/Sites / Promotions

13037N

2013 Interactive Silver Pencil

John St. / Toronto

John St.

Buyral

Online Films & Video / Self-Promotion - Single

13066N

2013 Interactive Bronze Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Self-Promotion - Single

13067N

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Interactive Gold Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Websites / Services

13017N

2013 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Services

13018N

2013 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Websites / Services

13019N

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

2013 Advertising Bronze Pencil

BBDO Guerrero / Makati City

Bayer Philippines

Persistent Headaches

Consumer Television / :20 and Under - Campaign

13052T

2013 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Direction

13056E

2013 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Pepsi

Test Drive

Craft / Technique / Best Direction

13057E

2013 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Expedia

Find Your Understanding

Craft / Technique / Best Direction

13058E

2013 Branded Entertainment Silver Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Insight - What does your mind see?

Craft / Technique / Best Editing

13063E

2013 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Craft / Technique / Best Editing

13064E

2013 Advertising Silver Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Collateral - Single

13031A

2013 Advertising Silver Pencil

TBWAHuntLascaris / Johannesburg

TBW\Hunt\Lascaris Johannesburg

We Sent Their Brief's Back

Self-Promotion / Single or Campaign

13028A

2013 Design Gold Pencil

Bear Meets Eagle on Fire / Sydney

Ramblin' Brands

Smile Makers Vibrators

Package Design / Product Line

13041D

2013 Design Silver Pencil

BVD / Stockholm

Tikkurila Sverige

Beckers Scotte Packaging

Package Design / Product Line

13042D

2013 Branded Entertainment Gold Pencil

Grip Limited / Toronto

Labatt Breweries of Canada

The Movie out Here

Film / Theatrical and DVD Releases

13006E

2013 Branded Entertainment Silver Pencil

OgilvyOne Worldwide, Athens / Gerakas

Mondelez International

Lacta - Love in the end

Film / Theatrical and DVD Releases

13007E

2013 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Nikon, Inc.

Broken Night

Film / Theatrical and DVD Releases

13008E

2013 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Dikembe Mutombo

Gaming / Online gaming

13018E

2013 Branded Entertainment Bronze Pencil

Brand Arc / Los Angeles

Toyota

Modern Family

Television / Program or Series

13001E

2013 Advertising Gold Pencil

Grey Group China / Beijing

Tui

Iceberg

Magazine / Full Page or Spread - Campaign

13006A

2013 Advertising Silver Pencil

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement Campaign

Magazine / Full Page or Spread - Campaign

13007A

2013 Interactive Bronze Pencil

Google Creative Lab / London

Google

Digital Signings

Online Films & Video / Event or Live Webcast - Single

13054N

2013 Design Gold Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Spatial Design / Outdoor Spaces

13037D

2013 Design Silver Pencil

TBWA\Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Philippines

Project EDSA

Spatial Design / Outdoor Spaces

13038D

2013 Design Bronze Pencil

Atelier Bruckner / Stuttgart

Peopleworks Promotion Co.

GS Caltex Pavillion. Energy Field

Spatial Design / Outdoor Spaces

13039D

2013 Interactive Gold Pencil

R/GA London / New York

Getty Images

Getty Images The Watermark Project

User Experience Design / Usability

13105N

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Usability

13106N

2013 Interactive Bronze Pencil

Gannett/USA Today/Fantasy Interactive / New York

USA Today

USAToday.com

User Experience Design / Usability

13107N

2013 Design Gold Pencil

Cheil Worldwide / Seoul

Samsung Life Insurance

Bridge of Life

Municipal Design / Single or Series

13046D

2013 Design Silver Pencil

Cramer - Krasselt / Milwaukee

Milwaukee Police Department

Milwaukee Police News

Municipal Design / Single or Series

13047D

2013 Advertising Bronze Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

13029A

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Brand Transformation / Single

13082G

2013 Advertising Silver Pencil

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Brand Transformation / Single

13083G

2013 Interactive Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Online Films & Video / Music Videos

13068N

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