The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Toblerone Sculptures Agency: Leagas Delaney / Shanghai Client: Kraft Category: Design Does / Brand Transformation
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Dikembe Mutombo Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Gaming / Online gaming
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Music Videos
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Innovation in Branded Content / Single
Enter the Game Agency: Havas Sports & Entertainment / Madrid Client: Konami Category: Gaming / Console and PC gaming
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
We Sent Their Brief's Back Agency: TBWAHuntLascaris / Johannesburg Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Campaign
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
SR-PLUS Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Radio Category: Websites / Public Service/Non-Profit
Here At Home Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Websites / Public Service/Non-Profit
Do It Yourself Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
Beckers Scotte Packaging Agency: BVD / Stockholm Client: Tikkurila Sverige Category: Package Design / Product Line
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
Happiness Refill Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Design Does / Industrial Design
Days To Live Agency: CP+B / London Client: Diesel Category: Craft / Photography
FOIL BOOK PRODUCE BY E. 2012 Agency: E. Co. / Tokyo Client: E. Co. Category: Craft / Printing and Paper Craft - Single or Series
Manimal Agency: Y&R / Dubai Client: Papers Worldwide Category: Collateral Design / Posters - Series
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Insight - What does your mind see? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Consumer Radio / Single
Bullet Agency: Cundari / Toronto Client: BMW Canada Category: Craft / Animation/Motion Graphics
JAM With Chrome Agency: Google Creative Lab / London Client: Google Category: Craft / Animation/Motion Graphics
Pelicans Agency: Y&R / Dubai Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Design Indaba 15 I am not a Designer Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Interactive Africa Category: Craft / Animation - Single
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Branded Content / Games
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Branded Content / Online
OneNike Agency: R/GA / New York Client: Nike Category: Websites / E-Commerce
Liquitex Art Prize 2012 Agency: Nippon Design Center / Tokyo Client: bonnyColArt Co. Category: Brand Identity / Brand Identity - Campaign
Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
SIFFtacular Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Press to play Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
Stationery Agency: TBWA\Istanbul / Istanbul Client: TBWA\Istanbul Category: Self-Promotion / Single or Series
Rolling Words Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Custom Content
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential
Faile Case Study Agency: DDB NY / New York Client: NYC Ballet Category: Experiential
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
LEGO Super Heroes Movie Maker Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems, Inc. Category: Gaming / Branded Mobile Games
Back at Ya Agency: King James / Cape Town Client: Santam Category: Consumer Television / Under $80K Budget - Single
Make Haste Slowly: The Kikkoman Creed Agency: Draftfcb San Francisco / San Francisco Client: Kikkoman Category: Film / Documentaries - Features
Telekinize The Rainbow Agency: Clemenger BBDO Sydney / Sydney Client: Skittles Category: Branded Apps / Single
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Branded Apps / Single

2013 Design Silver Pencil

Leagas Delaney / Shanghai

Kraft

Toblerone Sculptures

Design Does / Brand Transformation

13077D

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

13049T

2013 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Dikembe Mutombo

Gaming / Online gaming

13018E

2013 Interactive Silver Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Music Videos

13070N

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Branded Entertainment Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Innovation in Branded Content / Single

13046E

2013 Branded Entertainment Silver Pencil

Havas Sports & Entertainment / Madrid

Konami

Enter the Game

Gaming / Console and PC gaming

13019E

2013 Advertising Silver Pencil

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Collateral / P.O.P. and In-store - Campaign

13022A

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

Websites / Consumer Goods

13007N

2013 Advertising Silver Pencil

TBWAHuntLascaris / Johannesburg

TBW\Hunt\Lascaris Johannesburg

We Sent Their Brief's Back

Self-Promotion / Single or Campaign

13028A

2013 Advertising Silver Pencil

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement Campaign

Magazine / Full Page or Spread - Campaign

13007A

2013 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Swedish Radio

SR-PLUS

Websites / Public Service/Non-Profit

13013N

2013 Interactive Silver Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

Here At Home

Websites / Public Service/Non-Profit

13014N

2013 Design Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Do It Yourself

Collateral Design / Posters - Single

13002D

2013 Interactive Silver Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / E-Commerce

13031N

2013 Design Silver Pencil

BVD / Stockholm

Tikkurila Sverige

Beckers Scotte Packaging

Package Design / Product Line

13042D

2013 Advertising Silver Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Collateral / Posters - Single

13017A

2013 Design Silver Pencil

Ogilvy Brasil / São Paulo

The Coca-Cola Company

Happiness Refill

Design Does / Industrial Design

13079D

2013 Interactive Silver Pencil

CP+B / London

Diesel

Days To Live

Craft / Photography

13080N

2013 Design Silver Pencil

E. Co. / Tokyo

E. Co.

FOIL BOOK PRODUCE BY E. 2012

Craft / Printing and Paper Craft - Single or Series

13067D

2013 Design Silver Pencil

Y&R / Dubai

Papers Worldwide

Manimal

Collateral Design / Posters - Series

13006D

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Branded Entertainment Silver Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Insight - What does your mind see?

Craft / Technique / Best Editing

13063E

2013 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Craft / Technique / Best Editing

13064E

2013 Advertising Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Collateral / Posters - Campaign

13019A

2013 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Prime Television

Call Girl

Consumer Radio / Single

13509R

2013 Interactive Silver Pencil

Cundari / Toronto

BMW Canada

Bullet

Craft / Animation/Motion Graphics

13082N

2013 Interactive Silver Pencil

Google Creative Lab / London

Google

JAM With Chrome

Craft / Animation/Motion Graphics

13083N

2013 Advertising Silver Pencil

Y&R / Dubai

Harvey Nichols

Pelicans

Newspaper / Full Page or Spread - Single

13002A

2013 Interactive Silver Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Integrated Branding / Integrated Branding Campaign - Online

13077N

2013 Design Silver Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Interactive Africa

Design Indaba 15 I am not a Designer

Craft / Animation - Single

13070D

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Branded Content / Games

13069T

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Branded Content / Online

13067T

2013 Interactive Silver Pencil

R/GA / New York

Nike

OneNike

Websites / E-Commerce

13012N

2013 Design Silver Pencil

Nippon Design Center / Tokyo

bonnyColArt Co.

Liquitex Art Prize 2012

Brand Identity / Brand Identity - Campaign

13026D

2013 Advertising Silver Pencil

Lowe and Partners / Cape Town

Independent Newspapers

Selfies

Out Of Home / Transit & Outdoor Installations - Campaign

13015A

2013 Design Silver Pencil

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

SIFFtacular

Broadcast and Moving Image / Broadcast Design - Single or Series

13052D

2013 Advertising Silver Pencil

DDB / Paris

Playboy

Press to play

Consumer Television / 60 Second - Campaign

13044T

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

TBWA\Istanbul

Stationery

Self-Promotion / Single or Series

13032D

2013 Branded Entertainment Silver Pencil

Pereira & O'Dell / San Francisco

Snoop Dogg King Size Slim Rolling Papers

Rolling Words

Custom Content

13042E

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

User Experience Design / Information Architecture

13099N

2013 Branded Entertainment Silver Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Experiential

13039E

2013 Branded Entertainment Silver Pencil

DDB NY / New York

NYC Ballet

Faile Case Study

Experiential

13040E

2013 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Social Media / Best Use of Social Media/Facebook

13090N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Social Media / Best Use of Social Media/Facebook

13091N

2013 Branded Entertainment Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems, Inc.

LEGO Super Heroes Movie Maker

Gaming / Branded Mobile Games

13021E

2013 Advertising Silver Pencil

King James / Cape Town

Santam

Back at Ya

Consumer Television / Under $80K Budget - Single

13057T

2013 Branded Entertainment Silver Pencil

Draftfcb San Francisco / San Francisco

Kikkoman

Make Haste Slowly: The Kikkoman Creed

Film / Documentaries - Features

13010E

2013 Branded Entertainment Silver Pencil

Clemenger BBDO Sydney / Sydney

Skittles

Telekinize The Rainbow

Branded Apps / Single

13025E

2013 Branded Entertainment Silver Pencil

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Branded Apps / Single

13026E

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