The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Suit Up Agency: Fox Digital Studio / Los Angeles Client: DIRECTV Category: Online Films & Video / Long Form - Series/Episodes
A Simple Plan Agency: Curious Film / Sydney Client: MTV Exit Category: Television / Specials or One-time Screenings
Eco Technology Agency: DENTSU INC. / Tokyo Client: Panasonic Category: Craft / Technique / Best Animation
Yoga Agency: Cactus / Denver Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
AXE SUPER SENSORIES Agency: BBH / London Client: Axe Category: Consumer Television / 60 Second - Campaign
WWDC Hypertable Agency: Apple / Cupertino Client: Apple Category: Data Visualization / Online - Interactive and Real-time
Level .06 Agency: Forsman & Bodenfors / Gothenburg Client: Systembolaget /The Swedish Alcohol Retail Monopoly Category: Data Visualization / Online - Interactive and Real-time
Smarter City Interactive Board Agency: Ogilvy / New York Client: IBM Category: Data Visualization / Online - Interactive and Real-time
Turning Negatives into Positives Agency: Ogilvy / New York Client: IBM Category: Data Visualization / Online - Interactive and Real-time
Knitterstream Agency: Sid Lee Collective / Montreal Client: C2-MTL Category: Data Visualization / Online - Interactive and Real-time
Awesomecross Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Data Visualization / Online - Interactive and Real-time
Art Auction Agency: Cundari / Toronto Client: BMW Canada Category: Mobile Applications/Sites / Promotions
Chevy Game Time Agency: Goodby Silverstein & Partners / San Francisco Client: Chevrolet Category: Mobile Applications/Sites / Promotions
9 Heroes Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Mobile Applications/Sites / Promotions
The World's Most Downloaded Man Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Online Films & Video / Self-Promotion - Single
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Public Service / Outdoor - Single
Pennies For Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Public Service / Outdoor - Single
Waiting. For seven years. Agency: Ogilvy Germany / Frankfurt Client: Foundation FOR LIFE -- for organ donation Category: Public Service / Outdoor - Single
Ace Bus Agency: TDA / Boulder Client: Ace Category: Public Service / Outdoor - Single
Car vs Piano Agency: BBDO Russia / Moscow Client: Intouch Category: Websites / Services
Gif me more party Agency: Buzzman / Paris Client: MTV Mobile Europe Category: Websites / Services
CataCombo Sound System Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Websites / Services
Chaos In Your Town Agency: DDB / Chicago Client: State Farm Category: Websites / Services
Dare to Stamp Out Hunger Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Church Category: Websites / Services
Call of Duty: Black Ops II "Surprise" Launch Trailer Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Craft / Technique / Best Editing
Iron Horse Agency: TBWA\Chiat\Day, New York / New York Client: Jameson Category: Craft / Technique / Best Editing
Anna Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Collateral - Single
Dog Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Collateral - Single
Job Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Collateral - Single
1993 Agency: lg2 / Quebec Client: The Quebec Automobile Insurance Corporation Category: Public Service / Collateral - Single
Cigarette Price Setter Agency: Master Roma Waiteman / Curitiba Client: Palladium Shopping Mall Category: Public Service / Collateral - Single
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Collateral - Single
REVERSAL OF ROLES Agency: TAPROOT INDIA / Mumbai Client: Helpage India Category: Public Service / Collateral - Single
Integrated Advertising Agency: Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan Client: Baumann Ber Rivnay Category: Self-Promotion / Single or Campaign
Binary Code Agency: Jung von Matt / Limmat / Zurich Client: Neuer Zuercher Zeitung Category: Self-Promotion / Single or Campaign
Healthy Business Cards Agency: McCann Health / Sydney Client: McCann Health Category: Self-Promotion / Single or Campaign
You are here Agency: Mother / London Client: Mother Category: Self-Promotion / Single or Campaign
Ogilvy Persian & Urdu Agency: Ogilvy & Mather / Gurgaon Client: Ogilvy & Mather Category: Self-Promotion / Single or Campaign
Now is better Agency: Sagmeister & Walsh / New York Client: Sagmeister & Walsh Category: Self-Promotion / Single or Campaign
Goodbye MINI Agency: TAXI Canada / Toronto Client: TAXI 2 Category: Self-Promotion / Single or Campaign
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT) Agency: TBWA Hakuhodo / Tokyo Client: TBWA\Hakuhodo Category: Self-Promotion / Single or Campaign
Cosmetics range for pharmacies Agency: Eduardo del Fraile / Murcia Client: Interapothek Category: Package Design / Product Line
Full Sail Brewer's Share Packaging Agency: Sandstrom Partners / Portland Client: Full Sail Brewing Category: Package Design / Product Line
MTV EMA 2012 Agency: VIMN MTV World Design Studio / Milan Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Title Sequences - Television and Film
Pie Chart Agency: BBH / London Client: Guardian Category: Newspaper / Small Space Print - Single
The BlueMotion Label Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Battleship Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Newspaper / Small Space Print - Single
Buffalo Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Lion Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Abductionary Agency: DOJO / San Francisco Client: DOJO/Abductionary Category: Gaming / Online gaming

2013 Interactive Merit Award

Fox Digital Studio / Los Angeles

DIRECTV

Suit Up

Online Films & Video / Long Form - Series/Episodes

13246N

2013 Branded Entertainment Merit Award

Curious Film / Sydney

MTV Exit

A Simple Plan

Television / Specials or One-time Screenings

13065E

2013 Branded Entertainment Merit Award

DENTSU INC. / Tokyo

Panasonic

Eco Technology

Craft / Technique / Best Animation

13088E

2013 Interactive Merit Award

Cactus / Denver

Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention

Yoga

Online Films & Video / Public Service/Non-Profit

13247N

2013 Advertising Merit Award

BBH / London

Axe

AXE SUPER SENSORIES

Consumer Television / 60 Second - Campaign

13349T

2013 Design Merit Award

Apple / Cupertino

Apple

WWDC Hypertable

Data Visualization / Online - Interactive and Real-time

13204D

2013 Design Merit Award

Forsman & Bodenfors / Gothenburg

Systembolaget /The Swedish Alcohol Retail Monopoly

Level .06

Data Visualization / Online - Interactive and Real-time

13205D

2013 Design Merit Award

Ogilvy / New York

IBM

Smarter City Interactive Board

Data Visualization / Online - Interactive and Real-time

13206D

2013 Design Merit Award

Ogilvy / New York

IBM

Turning Negatives into Positives

Data Visualization / Online - Interactive and Real-time

13207D

2013 Design Merit Award

Sid Lee Collective / Montreal

C2-MTL

Knitterstream

Data Visualization / Online - Interactive and Real-time

13208D

2013 Design Merit Award

The Martin Agency / Richmond

BFGoodrich

Awesomecross

Data Visualization / Online - Interactive and Real-time

13209D

2013 Interactive Merit Award

Cundari / Toronto

BMW Canada

Art Auction

Mobile Applications/Sites / Promotions

13161N

2013 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Chevrolet

Chevy Game Time

Mobile Applications/Sites / Promotions

13162N

2013 Interactive Merit Award

Beacon Communications / Tokyo

Nike Japan

9 Heroes

Mobile Applications/Sites / Promotions

13163N

2013 Interactive Merit Award

Filadelfia Comunicacao / Belo Horizonte

Camera Clara Photography Studio

The World's Most Downloaded Man

Online Films & Video / Self-Promotion - Single

13248N

2013 Advertising Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Public Service / Outdoor - Single

13292A

2013 Advertising Merit Award

DLKW LOWE / London

The Microloan Foundation

Pennies For Life

Public Service / Outdoor - Single

13293A

2013 Advertising Merit Award

Ogilvy Germany / Frankfurt

Foundation FOR LIFE -- for organ donation

Waiting. For seven years.

Public Service / Outdoor - Single

13294A

2013 Advertising Merit Award

TDA / Boulder

Ace

Ace Bus

Public Service / Outdoor - Single

13295A

2013 Interactive Merit Award

BBDO Russia / Moscow

Intouch

Car vs Piano

Websites / Services

13136N

2013 Interactive Merit Award

Buzzman / Paris

MTV Mobile Europe

Gif me more party

Websites / Services

13137N

2013 Interactive Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment

CataCombo Sound System

Websites / Services

13138N

2013 Interactive Merit Award

DDB / Chicago

State Farm

Chaos In Your Town

Websites / Services

13139N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Swedish Church

Dare to Stamp Out Hunger

Websites / Services

13140N

2013 Branded Entertainment Merit Award

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Black Ops II "Surprise" Launch Trailer

Craft / Technique / Best Editing

13089E

2013 Branded Entertainment Merit Award

TBWA\Chiat\Day, New York / New York

Jameson

Iron Horse

Craft / Technique / Best Editing

13090E

2013 Advertising Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Anna

Public Service / Collateral - Single

13298A

2013 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Dog

Public Service / Collateral - Single

13299A

2013 Advertising Merit Award

Leo Burnett / Toronto

Raising The Roof

Job

Public Service / Collateral - Single

13300A

2013 Advertising Merit Award

lg2 / Quebec

The Quebec Automobile Insurance Corporation

1993

Public Service / Collateral - Single

13301A

2013 Advertising Merit Award

Master Roma Waiteman / Curitiba

Palladium Shopping Mall

Cigarette Price Setter

Public Service / Collateral - Single

13302A

2013 Advertising Merit Award

Serviceplan / Munch

Innocence in Danger

The Daily Abuse

Public Service / Collateral - Single

13303A

2013 Advertising Merit Award

TAPROOT INDIA / Mumbai

Helpage India

REVERSAL OF ROLES

Public Service / Collateral - Single

13304A

2013 Advertising Merit Award

Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan

Baumann Ber Rivnay

Integrated Advertising

Self-Promotion / Single or Campaign

13270A

2013 Advertising Merit Award

Jung von Matt / Limmat / Zurich

Neuer Zuercher Zeitung

Binary Code

Self-Promotion / Single or Campaign

13271A

2013 Advertising Merit Award

McCann Health / Sydney

McCann Health

Healthy Business Cards

Self-Promotion / Single or Campaign

13272A

2013 Advertising Merit Award

Mother / London

Mother

You are here

Self-Promotion / Single or Campaign

13273A

2013 Advertising Merit Award

Ogilvy & Mather / Gurgaon

Ogilvy & Mather

Ogilvy Persian & Urdu

Self-Promotion / Single or Campaign

13274A

2013 Advertising Merit Award

Sagmeister & Walsh / New York

Sagmeister & Walsh

Now is better

Self-Promotion / Single or Campaign

13275A

2013 Advertising Merit Award

TAXI Canada / Toronto

TAXI 2

Goodbye MINI

Self-Promotion / Single or Campaign

13276A

2013 Advertising Merit Award

TBWA Hakuhodo / Tokyo

TBWA\Hakuhodo

MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)

Self-Promotion / Single or Campaign

13277A

2013 Design Merit Award

Eduardo del Fraile / Murcia

Interapothek

Cosmetics range for pharmacies

Package Design / Product Line

13192D

2013 Design Merit Award

Sandstrom Partners / Portland

Full Sail Brewing

Full Sail Brewer's Share Packaging

Package Design / Product Line

13193D

2013 Design Merit Award

VIMN MTV World Design Studio / Milan

VIMN MTV World Design Studio Milan

MTV EMA 2012

Broadcast and Moving Image / Title Sequences - Television and Film

13230D

2013 Advertising Merit Award

BBH / London

Guardian

Pie Chart

Newspaper / Small Space Print - Single

13106A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

The BlueMotion Label

Newspaper / Small Space Print - Single

13107A

2013 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel

Battleship

Newspaper / Small Space Print - Single

13108A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Buffalo

Newspaper / Small Space Print - Single

13109A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Lion

Newspaper / Small Space Print - Single

13110A

2013 Branded Entertainment Merit Award

DOJO / San Francisco

DOJO/Abductionary

Abductionary

Gaming / Online gaming

13067E

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