The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Fight for literacy Agency: DDB / Paris Client: ANLCI Category: Public Service / Outdoor - Campaign
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Public Service / Outdoor - Campaign
Pie Chart Agency: BBH / London Client: Guardian Category: Newspaper / Small Space Print - Single
The BlueMotion Label Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Battleship Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Newspaper / Small Space Print - Single
Buffalo Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Lion Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
LI(DETACH) Agency: Hanqingtang Design / Nanjing Client: LUCOS DESIGNFORUM Category: Publication Design / Book Layout Design
Chicago: On a scale from 1-10 Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
Heat Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
ADC Annual Book 2012 Agency: MR_DESIGN / Tokyo Client: Tokyo Art Directors Club Category: Publication Design / Book Layout Design
What a Beautiful Day! Agency: Nanyang Technological University / Singapore Client: Garden City Publishers Category: Publication Design / Book Layout Design
AXE SUPER SENSORIES Agency: BBH / London Client: Axe Category: Consumer Television / 60 Second - Campaign
Work for Will Agency: BBDO / Atlanta Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed? Agency: Marmalade / Melbourne Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Express Tracks Agency: VCCP / London Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Let's speak baby Agency: Publicis Conseil / Paris Client: Guigoz Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: VICE Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
Get Away With It Agency: Mullen / Boston Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
Grazed on Greatness - Integrated Agency: Whybin\TBWA / Sydney Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360
Throw Another Steak on the Barbie Agency: BMF / Pyrmont Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Car Creation - Integrated Agency: Whybin\TBWA / Sydney Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Immortal Fans Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Integrated Branding Campaign - 360
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Pothole Season Agency: TAXI Montreal / Montréal Client: TAXI Category: Integrated Branding / Integrated Branding Campaign - 360
Fair Go Bro Agency: Havas Worldwide Australia & One Green Bean / Sydney Client: Virgin Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
The Launch of the new Volvo FH Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Brain Surgeon Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
The Offer Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Candidates Affair Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co Agency: Deutsch / New York Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room Agency: DDB NY / New York Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Funeral Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Platoon Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Wig Shop Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Sword Fight Agency: Havas Worldwide / New York Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas Agency: Leo Burnett / Chicago Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy Agency: Publicis Conseil / Paris Client: Orange Category: Consumer Television / :30/:25 - Single

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy

Public Service / Outdoor - Campaign

13296A

2013 Advertising Merit Award

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Public Service / Outdoor - Campaign

13297A

2013 Advertising Merit Award

BBH / London

Guardian

Pie Chart

Newspaper / Small Space Print - Single

13106A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

The BlueMotion Label

Newspaper / Small Space Print - Single

13107A

2013 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel

Battleship

Newspaper / Small Space Print - Single

13108A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Buffalo

Newspaper / Small Space Print - Single

13109A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Lion

Newspaper / Small Space Print - Single

13110A

2013 Design Merit Award

Hanqingtang Design / Nanjing

LUCOS DESIGNFORUM

LI(DETACH)

Publication Design / Book Layout Design

13212D

2013 Design Merit Award

Leo Burnett / Chicago

Leo Burnett

Chicago: On a scale from 1-10

Publication Design / Book Layout Design

13213D

2013 Design Merit Award

Leo Burnett / Chicago

Leo Burnett

Heat

Publication Design / Book Layout Design

13214D

2013 Design Merit Award

MR_DESIGN / Tokyo

Tokyo Art Directors Club

ADC Annual Book 2012

Publication Design / Book Layout Design

13215D

2013 Design Merit Award

Nanyang Technological University / Singapore

Garden City Publishers

What a Beautiful Day!

Publication Design / Book Layout Design

13216D

2013 Advertising Merit Award

BBH / London

Axe

AXE SUPER SENSORIES

Consumer Television / 60 Second - Campaign

13349T

2013 Interactive Merit Award

BBDO / Atlanta

AT&T

Work for Will

Integrated Branding / Integrated Branding Campaign - 360

13256N

2013 Interactive Merit Award

Marmalade / Melbourne

Beyond Blue

Is it ok to be left handed?

Integrated Branding / Integrated Branding Campaign - 360

13257N

2013 Interactive Merit Award

The Martin Agency / Richmond

BFGoodrich

Awesomcross

Integrated Branding / Integrated Branding Campaign - 360

13258N

2013 Interactive Merit Award

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Integrated Branding / Integrated Branding Campaign - 360

13259N

2013 Interactive Merit Award

VCCP / London

Gatwick Express

Express Tracks

Integrated Branding / Integrated Branding Campaign - 360

13260N

2013 Interactive Merit Award

Publicis Conseil / Paris

Guigoz

Let's speak baby

Integrated Branding / Integrated Branding Campaign - 360

13261N

2013 Interactive Merit Award

VICE Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

13262N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Get Away With It

Integrated Branding / Integrated Branding Campaign - 360

13263N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

M.J. Bale

Grazed on Greatness - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13264N

2013 Interactive Merit Award

BMF / Pyrmont

Meat and Livestock Australia

Throw Another Steak on the Barbie

Integrated Branding / Integrated Branding Campaign - 360

13265N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Integrated Branding / Integrated Branding Campaign - 360

13266N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

NRMA Insurance

Car Creation - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13267N

2013 Interactive Merit Award

The Brooklyn Brothers & Islenska / London

Promote Iceland

Inspired by Iceland

Integrated Branding / Integrated Branding Campaign - 360

13268N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

SPORT CLUB DO RECIFE

Immortal Fans

Integrated Branding / Integrated Branding Campaign - 360

13269N

2013 Interactive Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Integrated Branding / Integrated Branding Campaign - 360

13270N

2013 Interactive Merit Award

TAXI Montreal / Montréal

TAXI

Pothole Season

Integrated Branding / Integrated Branding Campaign - 360

13271N

2013 Interactive Merit Award

Havas Worldwide Australia & One Green Bean / Sydney

Virgin Australia

Fair Go Bro

Integrated Branding / Integrated Branding Campaign - 360

13272N

2013 Interactive Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Integrated Branding / Integrated Branding Campaign - 360

13273N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Sweden

The Launch of the new Volvo FH

Integrated Branding / Integrated Branding Campaign - 360

13274N

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Brain Surgeon

Consumer Television / :30/:25 - Single

13350T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Roommates

Consumer Television / :30/:25 - Single

13351T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Horse

Consumer Television / :30/:25 - Single

13352T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Hamster

Consumer Television / :30/:25 - Single

13353T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Cheek

Consumer Television / :30/:25 - Single

13354T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

The Offer

Consumer Television / :30/:25 - Single

13355T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

Candidates Affair

Consumer Television / :30/:25 - Single

13356T

2013 Advertising Merit Award

BBDO New York / New York

Foot Locker

Harden's Entourage

Consumer Television / :30/:25 - Single

13357T

2013 Advertising Merit Award

Deutsch / New York

Go Daddy

Your Big Idea.co

Consumer Television / :30/:25 - Single

13358T

2013 Advertising Merit Award

DDB NY / New York

New York Lottery

Writers Room

Consumer Television / :30/:25 - Single

13359T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

BGH

Friends

Consumer Television / :30/:25 - Single

13360T

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

Brewers

Consumer Television / :30/:25 - Single

13361T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Funeral

Consumer Television / :30/:25 - Single

13362T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Platoon

Consumer Television / :30/:25 - Single

13363T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Wig Shop

Consumer Television / :30/:25 - Single

13364T

2013 Advertising Merit Award

Havas Worldwide / New York

Dos Equis

Sword Fight

Consumer Television / :30/:25 - Single

13365T

2013 Advertising Merit Award

Leo Burnett / Chicago

Sprint

Pajamas

Consumer Television / :30/:25 - Single

13366T

2013 Advertising Merit Award

Publicis Conseil / Paris

Orange

The kiss boy

Consumer Television / :30/:25 - Single

13367T

Follow Us