The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Move On Agency: DDB Tribal Group / Düsseldorf Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
The Joy of Books Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Technique / Best Animation
L'Odyssée Agency: Marcel / Paris Client: Cartier Category: Craft / Technique / Best Animation
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Press to play Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
MvsW Agency: pill & pillow / Hong Kong Client: Nike Category: Data Visualization / Online - Interactive and Real-time
Buyral Agency: John St. / Toronto Client: John St. Category: Online Films & Video / Self-Promotion - Single
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Test Drive Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Craft / Technique / Best Direction
Insight - What does your mind see? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
We Sent Their Brief's Back Agency: TBWAHuntLascaris / Johannesburg Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Campaign
Beckers Scotte Packaging Agency: BVD / Stockholm Client: Tikkurila Sverige Category: Package Design / Product Line
Lacta - Love in the end Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Mondelez International Category: Film / Theatrical and DVD Releases
Dikembe Mutombo Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Gaming / Online gaming
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Project EDSA Agency: TBWA\Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
Milwaukee Police News Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Municipal Design / Single or Series
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Music Videos
ONLY A DOG Agency: Publicis Brasil / São Paulo Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Old Spice Radio Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign
Enter the Game Agency: Havas Sports & Entertainment / Madrid Client: Konami Category: Gaming / Console and PC gaming
Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Assassin's creed III - RISE Agency: SID LEE PARIS / PARIS Client: UBISOFT Category: Promos / Trailer / Film
Design Indaba 15 I am not a Designer Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Interactive Africa Category: Craft / Animation - Single
The Confession Agency: Ireland/Davenport / Johannesburg Client: Fox Category: Promos / Television
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Rescue Radio - Sinhalese Rescue Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Public Service / Radio - Single
GT Academy USA Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted
SIFFtacular Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Cube Agency: B-Reel / New York Client: Google Maps Category: Websites / Branded Games
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Websites / Branded Games
Corporate Identity Agency: TBWA\Istanbul / Istanbul Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
Blades by Kenny Powers Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly Agency: Mother New York / New York Client: Animal Category: Online Films & Video / Long Form - Single
Liquitex Art Prize 2012 Agency: Nippon Design Center / Tokyo Client: bonnyColArt Co. Category: Brand Identity / Brand Identity - Campaign
MTV GROUP HUG Agency: VIMN MTV World Design Studio Milan / Milan Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Network ID
Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
OneNike Agency: R/GA / New York Client: Nike Category: Websites / E-Commerce
Stationery Agency: TBWA\Istanbul / Istanbul Client: TBWA\Istanbul Category: Self-Promotion / Single or Series
Back at Ya Agency: King James / Cape Town Client: Santam Category: Consumer Television / Under $80K Budget - Single

2013 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Online Films & Video / Long Form - Series/Episodes

13063N

2013 Branded Entertainment Silver Pencil

DDB Tribal Group / Düsseldorf

Deutsche Telekom

Move On

Television / Specials or One-time Screenings

13004E

2013 Branded Entertainment Silver Pencil

Lowe Roche / Toronto

Type Books

The Joy of Books

Craft / Technique / Best Animation

13061E

2013 Branded Entertainment Silver Pencil

Marcel / Paris

Cartier

L'Odyssée

Craft / Technique / Best Animation

13062E

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Online Films & Video / Public Service/Non-Profit

13064N

2013 Advertising Silver Pencil

DDB / Paris

Playboy

Press to play

Consumer Television / 60 Second - Campaign

13044T

2013 Design Silver Pencil

pill & pillow / Hong Kong

Nike

MvsW

Data Visualization / Online - Interactive and Real-time

13048D

2013 Interactive Silver Pencil

John St. / Toronto

John St.

Buyral

Online Films & Video / Self-Promotion - Single

13066N

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Services

13018N

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

2013 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Pepsi

Test Drive

Craft / Technique / Best Direction

13057E

2013 Branded Entertainment Silver Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Insight - What does your mind see?

Craft / Technique / Best Editing

13063E

2013 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Craft / Technique / Best Editing

13064E

2013 Advertising Silver Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Collateral - Single

13031A

2013 Advertising Silver Pencil

TBWAHuntLascaris / Johannesburg

TBW\Hunt\Lascaris Johannesburg

We Sent Their Brief's Back

Self-Promotion / Single or Campaign

13028A

2013 Design Silver Pencil

BVD / Stockholm

Tikkurila Sverige

Beckers Scotte Packaging

Package Design / Product Line

13042D

2013 Branded Entertainment Silver Pencil

OgilvyOne Worldwide, Athens / Gerakas

Mondelez International

Lacta - Love in the end

Film / Theatrical and DVD Releases

13007E

2013 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Dikembe Mutombo

Gaming / Online gaming

13018E

2013 Advertising Silver Pencil

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement Campaign

Magazine / Full Page or Spread - Campaign

13007A

2013 Design Silver Pencil

TBWA\Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Philippines

Project EDSA

Spatial Design / Outdoor Spaces

13038D

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Usability

13106N

2013 Design Silver Pencil

Cramer - Krasselt / Milwaukee

Milwaukee Police Department

Milwaukee Police News

Municipal Design / Single or Series

13047D

2013 Advertising Silver Pencil

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Brand Transformation / Single

13083G

2013 Interactive Silver Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Music Videos

13070N

2013 Advertising Silver Pencil

Publicis Brasil / São Paulo

NESTLE - PURINA

ONLY A DOG

Consumer Radio / Campaign

13529R

2013 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Old Spice Radio

Consumer Radio / Campaign

13530R

2013 Branded Entertainment Silver Pencil

Havas Sports & Entertainment / Madrid

Konami

Enter the Game

Gaming / Console and PC gaming

13019E

2013 Advertising Silver Pencil

Lowe and Partners / Cape Town

Independent Newspapers

Selfies

Out Of Home / Transit & Outdoor Installations - Campaign

13015A

2013 Branded Entertainment Silver Pencil

SID LEE PARIS / PARIS

UBISOFT

Assassin's creed III - RISE

Promos / Trailer / Film

13051E

2013 Design Silver Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Interactive Africa

Design Indaba 15 I am not a Designer

Craft / Animation - Single

13070D

2013 Branded Entertainment Silver Pencil

Ireland/Davenport / Johannesburg

Fox

The Confession

Promos / Television

13050E

2013 Interactive Silver Pencil

WhybinTBWA Group / Melbourne

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

13048N

2013 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio - Sinhalese Rescue

Public Service / Radio - Single

13545R

2013 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy USA Season 2

Television / Reality/Unscripted

13002E

2013 Design Silver Pencil

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

SIFFtacular

Broadcast and Moving Image / Broadcast Design - Single or Series

13052D

2013 Interactive Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

13038N

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

13049T

2013 Interactive Silver Pencil

B-Reel / New York

Google Maps

Cube

Websites / Branded Games

13002N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Websites / Branded Games

13003N

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

IF ISTANBUL INDEPENDENT FILM FESTIVAL

Corporate Identity

Brand Identity / Brand Identity - Single

13023D

2013 Interactive Silver Pencil

72andSunny / Los Angeles

K-Swiss

Blades by Kenny Powers

Online Films & Video / Long Form - Single

13059N

2013 Interactive Silver Pencil

Mother New York / New York

Animal

Boxing Lessons with Eric Kelly

Online Films & Video / Long Form - Single

13060N

2013 Design Silver Pencil

Nippon Design Center / Tokyo

bonnyColArt Co.

Liquitex Art Prize 2012

Brand Identity / Brand Identity - Campaign

13026D

2013 Branded Entertainment Silver Pencil

VIMN MTV World Design Studio Milan / Milan

VIMN MTV World Design Studio Milan

MTV GROUP HUG

Motion Graphics / Network ID

13017E

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Interactive Silver Pencil

Memac Ogilvy/OgilvyAction / Dubai

IKEA

The Worlds Smallest IKEA Store

Interactive Advertising / Banners - Fixed Space - Single

13040N

2013 Interactive Silver Pencil

R/GA / New York

Nike

OneNike

Websites / E-Commerce

13012N

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

TBWA\Istanbul

Stationery

Self-Promotion / Single or Series

13032D

2013 Advertising Silver Pencil

King James / Cape Town

Santam

Back at Ya

Consumer Television / Under $80K Budget - Single

13057T

Follow Us