The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Parks of the World Agency: Mikell Fine Iles / New York Client: Self-Initiated Category: Data Visualization / Infographics
Yoga Agency: Cactus / Denver Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
Wrigley Business Cards Agency: DDB / Sydney Client: Wrigley Category: Brand Identity / Brand Identity - Single
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Brand Identity / Brand Identity - Single
One to One Agency: Leo Burnett / Toronto Client: One to One Category: Brand Identity / Brand Identity - Single
Tyre Patch Card Agency: McCann Worldgroup / Mumbai Client: BOTS Cycling Category: Brand Identity / Brand Identity - Single
Steve Li Acupuncturist Agency: Re / Sydney Client: Steve Li Category: Brand Identity / Brand Identity - Single
Mystified Portraits Agency: Well Done Bangkok / Bangkok Client: Yunomori Onsen Category: Brand Identity / Brand Identity - Single
Independence Posters Agency: Arnold Worldwide / Boston Client: Jack Daniel's Category: Transit / Campaign
T-shirt Agency: Grey / Tokyo Client: Hakusetsusha Cleaning Category: Transit / Campaign
More Than Just The Classics Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Transit / Campaign
Fight for literacy Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2 Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange Agency: LOWE/SSP3 / Bogotá D. C. Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide Agency: Leo Burnett Thailand / Bangkok Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night Agency: Y&R / Lima Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Be Proud Agency: Young & Rubicam / Boulogne-Billancourt Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Circle Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Wailing Walls against Injustice Agency: Leo Burnett / Duesseldorf Client: Amnesty International Category: Spatial Design / Outdoor Spaces
Cactus Agency: Breathing Space / Mumbai Client: Kapil Gurav Category: Brand Identity / Logo Design
Local Sightings Agency: Creature / Seattle Client: Northwest Film Forum Category: Brand Identity / Logo Design
Sunshine Pet Rain Gear Agency: JC ART+DESIGN / Shanghai Client: Sunshine Pet Rain Gear Company Category: Brand Identity / Logo Design
9 Suns Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Logo Design
Liquitex Art Prize 2012 Agency: Nippon Design Center / Tokyo Client: bonnyColArt Co. Category: Brand Identity / Logo Design
Belize Logo Agency: Olson / Minneapolis Client: BelizeTourism Board Category: Brand Identity / Logo Design
Flux Identity Agency: Re / Sydney Client: Flux Category: Brand Identity / Logo Design
The Replacer Agency: 72andSunny / Los Angeles Client: Call of Duty Category: Consumer Television / Over 60 second - Single
The Other Half Agency: adam&eveDDB / London Client: John Lewis Category: Consumer Television / Over 60 second - Single
What Does Your Mind See? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Consumer Television / Over 60 second - Single
Summer Hater Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Consumer Television / Over 60 second - Single
Grandma Agency: DraftFCB Argentina / Buenos Aires Client: Zonajobs Category: Consumer Television / Over 60 second - Single
Better Out Than In Agency: Droga5 / New York Client: PUMA Category: Consumer Television / Over 60 second - Single
Moreing Agency: Droga5 / Sydney Client: Kraft Category: Consumer Television / Over 60 second - Single
Push to add drama Agency: Duval Guillaume / Paris Client: Turner Broadcasting System Europe Category: Consumer Television / Over 60 second - Single
Life Cycle Agency: George Patterson Y&R / Melbourne Client: Medibank Category: Consumer Television / Over 60 second - Single
Screen Story Agency: Party / Tokyo Client: Sony Category: Consumer Television / Over 60 second - Single
Trust Your Power Agency: Saatchi & Saatchi / New York Client: P&G - Duracell Category: Consumer Television / Over 60 second - Single
Assassin's Creed III Rise Agency: Sid Lee Paris / Montreal Client: Ubisoft Category: Consumer Television / Over 60 second - Single
Farmer Agency: The Richards Group / Dallas Client: Ram Category: Consumer Television / Over 60 second - Single
Land Rover Agency: Young & Rubicam / New York Client: 7th Wheel Category: Consumer Television / Over 60 second - Single
Car vs Piano Agency: BBDO Russia / Moscow Client: Intouch Category: Websites / Services
Gif me more party Agency: Buzzman / Paris Client: MTV Mobile Europe Category: Websites / Services
CataCombo Sound System Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Websites / Services
Chaos In Your Town Agency: DDB / Chicago Client: State Farm Category: Websites / Services
Dare to Stamp Out Hunger Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Church Category: Websites / Services
Hotwheels Vintage Collection Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Newspaper / Small Space Print - Campaign
Work for Will Agency: BBDO / Atlanta Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed? Agency: Marmalade / Melbourne Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360

2013 Design Merit Award

Mikell Fine Iles / New York

Self-Initiated

The Parks of the World

Data Visualization / Infographics

13210D

2013 Interactive Merit Award

Cactus / Denver

Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention

Yoga

Online Films & Video / Public Service/Non-Profit

13247N

2013 Design Merit Award

DDB / Sydney

Wrigley

Wrigley Business Cards

Brand Identity / Brand Identity - Single

13133D

2013 Design Merit Award

Leo Burnett London / London

Pantone

Pantone Queen

Brand Identity / Brand Identity - Single

13134D

2013 Design Merit Award

Leo Burnett / Toronto

One to One

One to One

Brand Identity / Brand Identity - Single

13135D

2013 Design Merit Award

McCann Worldgroup / Mumbai

BOTS Cycling

Tyre Patch Card

Brand Identity / Brand Identity - Single

13136D

2013 Design Merit Award

Re / Sydney

Steve Li

Steve Li Acupuncturist

Brand Identity / Brand Identity - Single

13137D

2013 Design Merit Award

Well Done Bangkok / Bangkok

Yunomori Onsen

Mystified Portraits

Brand Identity / Brand Identity - Single

13138D

2013 Design Merit Award

Arnold Worldwide / Boston

Jack Daniel's

Independence Posters

Transit / Campaign

13200D

2013 Design Merit Award

Grey / Tokyo

Hakusetsusha Cleaning

T-shirt

Transit / Campaign

13201D

2013 Design Merit Award

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

More Than Just The Classics

Transit / Campaign

13202D

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy

Public Service / Newspaper or Magazine - Campaign

13284A

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy 2

Public Service / Newspaper or Magazine - Campaign

13285A

2013 Advertising Merit Award

LOWE/SSP3 / Bogotá D. C.

Colsubsidio Libraries

Colsubsidio Book Exchange

Public Service / Newspaper or Magazine - Campaign

13286A

2013 Advertising Merit Award

Leo Burnett Thailand / Bangkok

Don't Drive Drunk Foundation

Suicide

Public Service / Newspaper or Magazine - Campaign

13287A

2013 Advertising Merit Award

Y&R / Lima

Peruvian League Against Cancer

Day & Night

Public Service / Newspaper or Magazine - Campaign

13288A

2013 Advertising Merit Award

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Newspaper or Magazine - Campaign

13289A

2013 Advertising Merit Award

Young & Rubicam / Boulogne-Billancourt

Surfrider Foundation Europe

Be Proud

Public Service / Newspaper or Magazine - Campaign

13290A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Circle

Public Service / Newspaper or Magazine - Campaign

13291A

2013 Design Merit Award

Leo Burnett / Duesseldorf

Amnesty International

Wailing Walls against Injustice

Spatial Design / Outdoor Spaces

13181D

2013 Design Merit Award

Breathing Space / Mumbai

Kapil Gurav

Cactus

Brand Identity / Logo Design

13153D

2013 Design Merit Award

Creature / Seattle

Northwest Film Forum

Local Sightings

Brand Identity / Logo Design

13154D

2013 Design Merit Award

JC ART+DESIGN / Shanghai

Sunshine Pet Rain Gear Company

Sunshine Pet Rain Gear

Brand Identity / Logo Design

13155D

2013 Design Merit Award

Landor Associates / San Francisco

9 Suns

9 Suns

Brand Identity / Logo Design

13156D

2013 Design Merit Award

Nippon Design Center / Tokyo

bonnyColArt Co.

Liquitex Art Prize 2012

Brand Identity / Logo Design

13157D

2013 Design Merit Award

Olson / Minneapolis

BelizeTourism Board

Belize Logo

Brand Identity / Logo Design

13158D

2013 Design Merit Award

Re / Sydney

Flux

Flux Identity

Brand Identity / Logo Design

13159D

2013 Advertising Merit Award

72andSunny / Los Angeles

Call of Duty

The Replacer

Consumer Television / Over 60 second - Single

13398T

2013 Advertising Merit Award

adam&eveDDB / London

John Lewis

The Other Half

Consumer Television / Over 60 second - Single

13399T

2013 Advertising Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

What Does Your Mind See?

Consumer Television / Over 60 second - Single

13400T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

BGH

Summer Hater

Consumer Television / Over 60 second - Single

13401T

2013 Advertising Merit Award

DraftFCB Argentina / Buenos Aires

Zonajobs

Grandma

Consumer Television / Over 60 second - Single

13402T

2013 Advertising Merit Award

Droga5 / New York

PUMA

Better Out Than In

Consumer Television / Over 60 second - Single

13403T

2013 Advertising Merit Award

Droga5 / Sydney

Kraft

Moreing

Consumer Television / Over 60 second - Single

13404T

2013 Advertising Merit Award

Duval Guillaume / Paris

Turner Broadcasting System Europe

Push to add drama

Consumer Television / Over 60 second - Single

13405T

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

Medibank

Life Cycle

Consumer Television / Over 60 second - Single

13406T

2013 Advertising Merit Award

Party / Tokyo

Sony

Screen Story

Consumer Television / Over 60 second - Single

13407T

2013 Advertising Merit Award

Saatchi & Saatchi / New York

P&G - Duracell

Trust Your Power

Consumer Television / Over 60 second - Single

13408T

2013 Advertising Merit Award

Sid Lee Paris / Montreal

Ubisoft

Assassin's Creed III Rise

Consumer Television / Over 60 second - Single

13409T

2013 Advertising Merit Award

The Richards Group / Dallas

Ram

Farmer

Consumer Television / Over 60 second - Single

13410T

2013 Advertising Merit Award

Young & Rubicam / New York

7th Wheel

Land Rover

Consumer Television / Over 60 second - Single

13411T

2013 Interactive Merit Award

BBDO Russia / Moscow

Intouch

Car vs Piano

Websites / Services

13136N

2013 Interactive Merit Award

Buzzman / Paris

MTV Mobile Europe

Gif me more party

Websites / Services

13137N

2013 Interactive Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment

CataCombo Sound System

Websites / Services

13138N

2013 Interactive Merit Award

DDB / Chicago

State Farm

Chaos In Your Town

Websites / Services

13139N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Swedish Church

Dare to Stamp Out Hunger

Websites / Services

13140N

2013 Advertising Merit Award

Ogilvy & Mather / Mumbai

Mattel

Hotwheels Vintage Collection

Newspaper / Small Space Print - Campaign

13111A

2013 Interactive Merit Award

BBDO / Atlanta

AT&T

Work for Will

Integrated Branding / Integrated Branding Campaign - 360

13256N

2013 Interactive Merit Award

Marmalade / Melbourne

Beyond Blue

Is it ok to be left handed?

Integrated Branding / Integrated Branding Campaign - 360

13257N

2013 Interactive Merit Award

The Martin Agency / Richmond

BFGoodrich

Awesomcross

Integrated Branding / Integrated Branding Campaign - 360

13258N

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