The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Don?t make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Creative Use of Music Supporting A Brand
Tamabi Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Craft / Typography - Series
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Services
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Design Does / Brand Transformation
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online
Faktum Hotels Agency: Forsman & Bodenfors / Gothenburg Client: Faktum Category: Craft / Photography
Smile Makers Vibrators Agency: Bear Meets Eagle on Fire / Sydney Client: Ramblin' Brands Category: Package Design / Product Line
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Amphibiox Agency: SMFB / Oslo Client: Geox Category: User Experience Design / Visual Design
Design and Paper Engineering Agency: artless / Tokyo Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion Agency: Kigi co., ltd. / Tokyo Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
The Singing Alphabet Agency: Mother / London Client: The Ministry of Letters Category: Gaming / Branded Mobile Games
Sharing Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
Life Cycle Agency: DDB / Singapore Client: Life Cycle Category: Transit / Campaign
The Sunday Times Rich List Campaign Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign
Swedens Largest Energy Experiment Agency: Forsman & Bodenfors / Gothenburg Client: E.ON Category: User Experience Design / Interaction Design
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Interaction Design
adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: User Experience Design / Interaction Design
The Great Paper Airplane Project Agency: BBDO San Francisco / San Francisco Client: Pima Air & Space Museum Category: Design Does / Industrial Design
The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single
Tundra Shuttle Endeavour Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Hashtag Killer Case Study Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Category: Innovation in Branded Content / Single
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google Agency: Grow / Norfolk Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
OneNike Agency: R/GA / New York Client: Nike Category: User Experience Design / Information Architecture
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos
Animal Trees Agency: Ogilvy & Mather / Gurgaon Client: WWF India Category: Public Service / Posters - Series
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
ZOMBIU Agency: UBISOFT MONTPELLIER / Paris Client: UBISOFT Category: Craft / Technique / Best Animation
My Time Is Now Agency: Stinkdigital / London Client: Nike Category: Websites / Consumer Goods
ParaNorman Website Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods
9 Suns Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
My Blood Is Red and Black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Brand Transformation / Single

13082G

2013 Interactive Gold Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Mobile Applications/Sites / Public Service/Non-Profit

13030N

2013 Interactive Gold Pencil

DDB Tribal Group / Berlin

Volkswagen

Don?t make up and drive

Online Films & Video / Short Form - Single

13055N

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Creative Use of Music Supporting A Brand

13034E

2013 Branded Entertainment Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Muscle Music

Creative Use of Music Supporting A Brand

13035E

2013 Design Gold Pencil

MR_DESIGN / Tokyo

Tama Art University

Tamabi

Craft / Typography - Series

13061D

2013 Advertising Gold Pencil

BBH New York / New York

Unilever

Susan Glenn

Cinema Advertising / Short Form - :90 and under - Single

13059T

2013 Interactive Gold Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Websites / Services

13017N

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

Experiential

13037E

2013 Design Gold Pencil

Ogilvy / New York

IBM

Icons of Progress

Design Does / Brand Transformation

13076D

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Non-Broadcast / Online

13063T

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Faktum

Faktum Hotels

Craft / Photography

13079N

2013 Design Gold Pencil

Bear Meets Eagle on Fire / Sydney

Ramblin' Brands

Smile Makers Vibrators

Package Design / Product Line

13041D

2013 Advertising Gold Pencil

Leo Burnett London / London

Pantone

Pantone Queen

Collateral / Promotional Items - Single or Campaign

13024A

2013 Interactive Gold Pencil

SMFB / Oslo

Geox

Amphibiox

User Experience Design / Visual Design

13095N

2013 Design Gold Pencil

artless / Tokyo

Yoshimori

Design and Paper Engineering

Craft / Printing and Paper Craft - Single or Series

13065D

2013 Design Gold Pencil

Kigi co., ltd. / Tokyo

DNP Foundation for Cultural Promotion

Implosion - Explosion

Craft / Printing and Paper Craft - Single or Series

13066D

2013 Branded Entertainment Gold Pencil

Mother / London

The Ministry of Letters

The Singing Alphabet

Gaming / Branded Mobile Games

13020E

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

Sharing

Consumer Radio / Single

13508R

2013 Design Gold Pencil

DDB / Singapore

Life Cycle

Life Cycle

Transit / Campaign

13045D

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List Campaign

Newspaper / Full Page or Spread - Campaign

13003A

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

E.ON

Swedens Largest Energy Experiment

User Experience Design / Interaction Design

13100N

2013 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Interaction Design

13101N

2013 Interactive Gold Pencil

TBWA / Helsinki

Adidas

adidas Window Shopping

User Experience Design / Interaction Design

13102N

2013 Design Gold Pencil

BBDO San Francisco / San Francisco

Pima Air & Space Museum

The Great Paper Airplane Project

Design Does / Industrial Design

13078D

2013 Branded Entertainment Gold Pencil

McCann Erickson New York / New York

Verizon Wireless

The Verizon COLOR Live Broadcast Application

Branded Apps / Single

13024E

2013 Interactive Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Shuttle Endeavour Campaign

Integrated Branding / Integrated Branding Campaign - Online

13076N

2013 Branded Entertainment Gold Pencil

DDB NY / New York

Water is Life

Hashtag Killer Case Study

Innovation in Branded Content / Single

13044E

2013 Branded Entertainment Gold Pencil

Johannes Leonardo / New York

Google

Project Re: Brief

Innovation in Branded Content / Single

13045E

2013 Interactive Gold Pencil

Grow / Norfolk

Google

"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google

Interactive Advertising / Banners - Dynamic - Single

13042N

2013 Interactive Gold Pencil

R/GA / New York

Nike

OneNike

User Experience Design / Information Architecture

13098N

2013 Advertising Gold Pencil

serviceplan / Munich

LEGO

LEGO Builders of Sound

Out Of Home / Transit & Outdoor Installations - Single

13014A

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Innovation in Advertising / Single or Campaign

13070G

2013 Interactive Gold Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Mobile Applications/Sites / Branded Games

13026N

2013 Interactive Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Online Films & Video / Music Videos

13068N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Online Films & Video / Music Videos

13069N

2013 Design Gold Pencil

Ogilvy & Mather / Gurgaon

WWF India

Animal Trees

Public Service / Posters - Series

13057D

2013 Design Gold Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Spatial Design / Outdoor Spaces

13037D

2013 Branded Entertainment Gold Pencil

UBISOFT MONTPELLIER / Paris

UBISOFT

ZOMBIU

Craft / Technique / Best Animation

13060E

2013 Interactive Gold Pencil

Stinkdigital / London

Nike

My Time Is Now

Websites / Consumer Goods

13005N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman Website

Websites / Consumer Goods

13006N

2013 Design Gold Pencil

Landor Associates / San Francisco

9 Suns

9 Suns

Brand Identity / Brand Identity - Campaign

13025D

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

13544R

2013 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Tundra Endeavour "Ultimate Journey"

Non-Broadcast / Long-form

13031E

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman

Integrated Branding / Integrated Branding Campaign - 360

13073N

2013 Advertising Gold Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Out Of Home / Billboards - Single

13009A

2013 Interactive Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vit?ria

My Blood Is Red and Black

Interactive Advertising / Environmental/Experiential - Single

13044N

2013 Interactive Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Interactive Advertising / Environmental/Experiential - Single

13045N

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

The Name

Consumer Television / :30/:25 - Single

13045T

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

13056T

Follow Us