The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Design and Paper Engineering Agency: artless / Tokyo Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion Agency: Kigi co., ltd. / Tokyo Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
Tamabi Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Craft / Typography - Series
Smile Makers Vibrators Agency: Bear Meets Eagle On Fire / Sydney Client: Ramblin' Brands Category: Package Design / Product Line
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Self-Promotion / Single or Series
Belleville Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Animal Trees Agency: Ogilvy & Mather / Gurgaon Client: WWF India Category: Public Service / Posters - Series
Smile Makers Vibrators Agency: Bear Meets Eagle On Fire / Sydney Client: Ramblin' Brands Category: Product Design / Single or Series
Red Dot Exhibition Poster: Digilog601 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Series
Complice Agency: Three & Co. / Osaka Client: Complice Category: Collateral Design / Posters - Series
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Minicar Music Player Agency: ADK / Tokyo Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Package Design / Single or Series
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Design Does / Brand Transformation
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Daily Fun Math Agency: Grey / Jakarta Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Craft / Animation - Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Spatial Design / Indoor Spaces
Bridge of Life Agency: Cheil Worldwide / Seoul Client: Samsung Life Insurance Category: Municipal Design / Single or Series
The Great Paper Airplane Project Agency: BBDO San Francisco / San Francisco Client: Pima Air & Space Museum Category: Design Does / Industrial Design
9 Suns Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Life Cycle Agency: DDB / Singapore Client: Life Cycle Category: Transit / Campaign
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
FOIL BOOK PRODUCE BY E. 2012 Agency: E. Co. / Tokyo Client: E. Co. Category: Craft / Printing and Paper Craft - Single or Series
Gaffer Font Agency: GBH / London Client: PUMA Category: Craft / Typography - Series
Corporate Identity Agency: TBWA\Istanbul / Istanbul Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
Beckers Scotte Packaging Agency: BVD / Stockholm Client: Tikkurila Sverige Category: Package Design / Product Line
Stationery Agency: TBWA\Istanbul / Istanbul Client: TBWA\Istanbul Category: Self-Promotion / Single or Series
Do It Yourself Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
Bigfoot Art Show Agency: Office: Jason Schulte Design / San Francisco Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Product Design / Single or Series
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series
Manimal Agency: Y&R / Dubai Client: Papers Worldwide Category: Collateral Design / Posters - Series
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Design Does / Design for the Greater Good
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Project EDSA Agency: TBWA\Santiago Mangada Puno / Makati Client: Pacific Paint (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
Toblerone Sculptures Agency: Leagas Delaney / Shanghai Client: Kraft Category: Design Does / Brand Transformation
Design Indaba 15 I am not a Designer Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Interactive Africa Category: Craft / Animation - Single
Athletes Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Outdoor - Series
Microtropolis Agency: Mother New York / New York Client: Microsoft Windows 8 Category: Spatial Design / Indoor Spaces
Sydney Pavilion / Shanghai Biennale Agency: Re / Sydney Client: 4A Centre for Contemporary Asian Art Category: Collateral Design / Booklets and Brochures
Milwaukee Police News Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Municipal Design / Single or Series
Happiness Refill Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Design Does / Industrial Design
MvsW Agency: pill & pillow / Hong Kong Client: Nike Category: Data Visualization / Online - Interactive and Real-time
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Brand Identity / Logo Design

2013 Design Best of Show Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace

Design Does / Design for the Greater Good

13073D

2013 Design Gold Pencil

artless / Tokyo

Yoshimori

Design and Paper Engineering

Craft / Printing and Paper Craft - Single or Series

13065D

2013 Design Gold Pencil

Kigi co., ltd. / Tokyo

DNP Foundation for Cultural Promotion

Implosion - Explosion

Craft / Printing and Paper Craft - Single or Series

13066D

2013 Design Gold Pencil

MR_DESIGN / Tokyo

Tama Art University

Tamabi

Craft / Typography - Series

13061D

2013 Design Gold Pencil

Bear Meets Eagle On Fire / Sydney

Ramblin' Brands

Smile Makers Vibrators

Package Design / Product Line

13041D

2013 Design Gold Pencil

Kolle Rebbe / Hamburg

Haelssen & Lyon

The Tea Calendar

Self-Promotion / Single or Series

13030D

2013 Design Gold Pencil

Kolle Rebbe / Hamburg

Gruner + Jahr

Meltdown

Self-Promotion / Single or Series

13031D

2013 Design Gold Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Belleville

Collateral Design / Posters - Single

13001D

2013 Design Gold Pencil

Ogilvy & Mather / Gurgaon

WWF India

Animal Trees

Public Service / Posters - Series

13057D

2013 Design Gold Pencil

Bear Meets Eagle On Fire / Sydney

Ramblin' Brands

Smile Makers Vibrators

Product Design / Single or Series

13043D

2013 Design Gold Pencil

601bisang / seoul

601bisang

Red Dot Exhibition Poster: Digilog601

Collateral Design / Posters - Series

13004D

2013 Design Gold Pencil

Three & Co. / Osaka

Complice

Complice

Collateral Design / Posters - Series

13005D

2013 Design Gold Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace

Design Does / Design for the Greater Good

13073D

2013 Design Gold Pencil

ADK / Tokyo

Fuji heavy Industries

Minicar Music Player

Broadcast and Moving Image / Short Films and Videos

13054D

2013 Design Gold Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Package Design / Single or Series

13040D

2013 Design Gold Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Spatial Design / Outdoor Spaces

13037D

2013 Design Gold Pencil

Ogilvy / New York

IBM

Icons of Progress

Design Does / Brand Transformation

13076D

2013 Design Gold Pencil

Serviceplan / Munch

Innocence in Danger

The Daily Abuse

Public Service / Outdoor and Transit - Single

13060D

2013 Design Gold Pencil

Grey / Jakarta

PT KIE Indonesia

Daily Fun Math

Collateral Design / Promotional Items - Single or Series

13017D

2013 Design Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Craft / Animation - Single

13069D

2013 Design Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Spatial Design / Indoor Spaces

13034D

2013 Design Gold Pencil

Cheil Worldwide / Seoul

Samsung Life Insurance

Bridge of Life

Municipal Design / Single or Series

13046D

2013 Design Gold Pencil

BBDO San Francisco / San Francisco

Pima Air & Space Museum

The Great Paper Airplane Project

Design Does / Industrial Design

13078D

2013 Design Gold Pencil

Landor Associates / San Francisco

9 Suns

9 Suns

Brand Identity / Brand Identity - Campaign

13025D

2013 Design Gold Pencil

DDB / Singapore

Life Cycle

Life Cycle

Transit / Campaign

13045D

2013 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Broadcast and Moving Image / Broadcast Design - Single or Series

13051D

2013 Design Silver Pencil

E. Co. / Tokyo

E. Co.

FOIL BOOK PRODUCE BY E. 2012

Craft / Printing and Paper Craft - Single or Series

13067D

2013 Design Silver Pencil

GBH / London

PUMA

Gaffer Font

Craft / Typography - Series

13062D

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

IF ISTANBUL INDEPENDENT FILM FESTIVAL

Corporate Identity

Brand Identity / Brand Identity - Single

13023D

2013 Design Silver Pencil

BVD / Stockholm

Tikkurila Sverige

Beckers Scotte Packaging

Package Design / Product Line

13042D

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

TBWA\Istanbul

Stationery

Self-Promotion / Single or Series

13032D

2013 Design Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Do It Yourself

Collateral Design / Posters - Single

13002D

2013 Design Silver Pencil

Office: Jason Schulte Design / San Francisco

826 Valencia, 826 Boston

Bigfoot Art Show

Public Service / Posters - Series

13058D

2013 Design Silver Pencil

Kolle Rebbe / Hamburg

Haelssen & Lyon

The Tea Calendar

Product Design / Single or Series

13044D

2013 Design Silver Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Collateral Design / Point of Purchase and In-Store - Single

13008D

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Point of Purchase and In-Store - Series

13011D

2013 Design Silver Pencil

Y&R / Dubai

Papers Worldwide

Manimal

Collateral Design / Posters - Series

13006D

2013 Design Silver Pencil

Kolle Rebbe / Hamburg

Gruner + Jahr

Meltdown

Design Does / Design for the Greater Good

13074D

2013 Design Silver Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Broadcast and Moving Image / Short Films and Videos

13055D

2013 Design Silver Pencil

TBWA\Santiago Mangada Puno / Makati

Pacific Paint (Boysen) Philippines

Project EDSA

Spatial Design / Outdoor Spaces

13038D

2013 Design Silver Pencil

Leagas Delaney / Shanghai

Kraft

Toblerone Sculptures

Design Does / Brand Transformation

13077D

2013 Design Silver Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Interactive Africa

Design Indaba 15 I am not a Designer

Craft / Animation - Single

13070D

2013 Design Silver Pencil

McCann Germany / Frankfurt

The Coca-Cola Company

Athletes

Collateral Design / Outdoor - Series

13015D

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Outdoor - Series

13016D

2013 Design Silver Pencil

Mother New York / New York

Microsoft Windows 8

Microtropolis

Spatial Design / Indoor Spaces

13035D

2013 Design Silver Pencil

Re / Sydney

4A Centre for Contemporary Asian Art

Sydney Pavilion / Shanghai Biennale

Collateral Design / Booklets and Brochures

13020D

2013 Design Silver Pencil

Cramer - Krasselt / Milwaukee

Milwaukee Police Department

Milwaukee Police News

Municipal Design / Single or Series

13047D

2013 Design Silver Pencil

Ogilvy Brasil / São Paulo

The Coca-Cola Company

Happiness Refill

Design Does / Industrial Design

13079D

2013 Design Silver Pencil

pill & pillow / Hong Kong

Nike

MvsW

Data Visualization / Online - Interactive and Real-time

13048D

2013 Design Silver Pencil

Ogilvy / New York

IBM

Icons of Progress

Brand Identity / Logo Design

13028D

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