The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

LI(DETACH) Agency: Hanqingtang Design / Nanjing Client: LUCOS DESIGNFORUM Category: Publication Design / Book Layout Design
Chicago: On a scale from 1-10 Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
Heat Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
ADC Annual Book 2012 Agency: MR_DESIGN / Tokyo Client: Tokyo Art Directors Club Category: Publication Design / Book Layout Design
What a Beautiful Day! Agency: Nanyang Technological University / Singapore Client: Garden City Publishers Category: Publication Design / Book Layout Design
20th Birthday Music Video Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Broadcast and Moving Image / Broadcast Design - Single or Series
WAR Agency: Contrapunto BBDO / Madrid Client: Amnesty International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Children's Film Festival Agency: Creature / Seattle Client: Northwest Film Forum Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Continuum Agency: DDB / Johannesburg Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Eco Technology Agency: Dentsu / Tokyo Client: Panasonic Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Muhammad Ali - The Greatest Words Agency: Ogilvy France / Paris Client: Louis Vuitton Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Prius "Hum" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Broadcast and Moving Image / Broadcast Design - Single or Series
DNB Moving Brand Images Agency: Snøhetta Design & Anti / Oslo Client: DNB Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV REBRAND 2011 Agency: VIMN MTV World Design Studio / Milan Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
PARTY PRETZ BOX Agency: Dentsu / Tokyo Client: Ezaki Glico Company Category: Collateral Design / Posters - Single
Life is Endless Agency: I&S BBDO / Tokyo Client: Nishinihon Tenrei Category: Collateral Design / Posters - Single
Lincoln Fahd Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral Design / Posters - Single
The Tokyo Ballet Agency: Nippon Design Center / Tokyo Client: The Tokyo Ballet Category: Collateral Design / Posters - Single
Downloadbar Agency: Ogilvy Germany / Frankfurt Client: MTV Category: Collateral Design / Posters - Single
Hackathon 2 Agency: Ogilvy / New York Client: Ogilvy New York Category: Collateral Design / Posters - Single
Road Signs-Calender Agency: Out of the Box / New Delhi Client: Delhi Traffic Police Category: Collateral Design / Posters - Single
Fence Of Freedom Agency: Havas Worldwide / Zurich Client: Amnesty International Category: Public Service / Outdoor and Transit - Single
The Street House Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Transit - Single
Vivid Memories Agency: Ogilvy Germany / Duesseldorf Client: Raum D - studio for people with dementia Category: Public Service / Outdoor and Transit - Single
Martha Graham Agency: TBWA\Chiat\Day / New York Client: Martha Graham Category: Public Service / Outdoor and Transit - Single
Hefame Pack Annual 2 Agency: Eduardo del Fraile / Murcia Client: Grupo Hefame Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Choices Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Independence Posters Agency: Arnold Worldwide / Boston Client: Jack Daniel's Category: Transit / Campaign
T-shirt Agency: Grey / Tokyo Client: Hakusetsusha Cleaning Category: Transit / Campaign
More Than Just The Classics Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Transit / Campaign
Our Homeland Agency: Eric Chan Design / Hong Kong Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
JA minds Agency: 6D-K co. / Tokyo Client: Minds Agricultural cooperative Category: Brand Identity / Brand Identity - Campaign
Lolla Agency: Asylum Creative / Singapore Client: Lolla Category: Brand Identity / Brand Identity - Campaign
Antron Corporate Identity System Agency: Avenue / Chicago Client: Antron Carpet Fiber Category: Brand Identity / Brand Identity - Campaign
7-Eleven Coffee Concept Agency: BVD / Stockholm Client: Reitan Convenience Sweden Category: Brand Identity / Brand Identity - Campaign
OFF Agency: Cossette / Montreal Client: Infopresse Category: Brand Identity / Brand Identity - Campaign
Leica Corporate Design Agency: G2 Germany / Berlin Client: Leica Category: Brand Identity / Brand Identity - Campaign
Miss Ko Agency: GBH / London Client: Miss Ko Category: Brand Identity / Brand Identity - Campaign
Maki-San Agency: Kinetic / Singapore Client: Maki-San Category: Brand Identity / Brand Identity - Campaign
Society Corporate Identity Agency: King James RSVP / Cape Town Client: Society Category: Brand Identity / Brand Identity - Campaign
Corporate Design Orchestre Symphonique Genevois Agency: KW43 BRANDDESIGN / Duesseldorf Client: Orchestre Symphonique Genevois Category: Brand Identity / Brand Identity - Campaign
F. Menard Agency: lg2 / Montreal Client: Luc Menard Category: Brand Identity / Brand Identity - Campaign
Wee Society Branding Agency: Office: Jason Schulte Design / San Francisco Client: Wee Society Category: Brand Identity / Brand Identity - Campaign
The Laughter Club Agency: Out of the Box / New Delhi Client: The Laughter Club Category: Brand Identity / Brand Identity - Campaign
Flux Identity Agency: Re / Sydney Client: Flux Category: Brand Identity / Brand Identity - Campaign
MTV EMA 2012 Agency: VIMN MTV World Design Studio / Milan Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Title Sequences - Television and Film
The Fruit Agency: Dentsu / Tokyo Client: The Yoshida Hideo Memorial Foundation Advertising Museum Category: Craft / Photography - Series
Alice (In Wonderland) Agency: Design Army / Washington, DC Client: The Washington Ballet Category: Craft / Photography - Series
Everyone Has a Great Photograph In Them Agency: Leo Burnett London / London Client: Renaissance Photography Prize Category: Craft / Photography - Series
Ray-Ban 75 Years of Legends Agency: Marcel / Paris Client: Ray-Ban Category: Craft / Photography - Series

2013 Design Merit Award

Hanqingtang Design / Nanjing

LUCOS DESIGNFORUM

LI(DETACH)

Publication Design / Book Layout Design

13212D

2013 Design Merit Award

Leo Burnett / Chicago

Leo Burnett

Chicago: On a scale from 1-10

Publication Design / Book Layout Design

13213D

2013 Design Merit Award

Leo Burnett / Chicago

Leo Burnett

Heat

Publication Design / Book Layout Design

13214D

2013 Design Merit Award

MR_DESIGN / Tokyo

Tokyo Art Directors Club

ADC Annual Book 2012

Publication Design / Book Layout Design

13215D

2013 Design Merit Award

Nanyang Technological University / Singapore

Garden City Publishers

What a Beautiful Day!

Publication Design / Book Layout Design

13216D

2013 Design Merit Award

Cartoon Network / Atlanta

Cartoon Network

20th Birthday Music Video

Broadcast and Moving Image / Broadcast Design - Single or Series

13218D

2013 Design Merit Award

Contrapunto BBDO / Madrid

Amnesty International

WAR

Broadcast and Moving Image / Broadcast Design - Single or Series

13219D

2013 Design Merit Award

Creature / Seattle

Northwest Film Forum

Children's Film Festival

Broadcast and Moving Image / Broadcast Design - Single or Series

13220D

2013 Design Merit Award

DDB / Johannesburg

Honda

Continuum

Broadcast and Moving Image / Broadcast Design - Single or Series

13221D

2013 Design Merit Award

Dentsu / Tokyo

Panasonic

Eco Technology

Broadcast and Moving Image / Broadcast Design - Single or Series

13222D

2013 Design Merit Award

Ogilvy France / Paris

Louis Vuitton

Muhammad Ali - The Greatest Words

Broadcast and Moving Image / Broadcast Design - Single or Series

13223D

2013 Design Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Prius "Hum"

Broadcast and Moving Image / Broadcast Design - Single or Series

13224D

2013 Design Merit Award

Snøhetta Design & Anti / Oslo

DNB

DNB Moving Brand Images

Broadcast and Moving Image / Broadcast Design - Single or Series

13225D

2013 Design Merit Award

VIMN MTV World Design Studio / Milan

VIMN MTV World Design Studio Milan

MTV REBRAND 2011

Broadcast and Moving Image / Broadcast Design - Single or Series

13226D

2013 Design Merit Award

Dentsu / Tokyo

Ezaki Glico Company

PARTY PRETZ BOX

Collateral Design / Posters - Single

13080D

2013 Design Merit Award

I&S BBDO / Tokyo

Nishinihon Tenrei

Life is Endless

Collateral Design / Posters - Single

13081D

2013 Design Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Lincoln Fahd

Collateral Design / Posters - Single

13082D

2013 Design Merit Award

Nippon Design Center / Tokyo

The Tokyo Ballet

The Tokyo Ballet

Collateral Design / Posters - Single

13083D

2013 Design Merit Award

Ogilvy Germany / Frankfurt

MTV

Downloadbar

Collateral Design / Posters - Single

13085D

2013 Design Merit Award

Ogilvy / New York

Ogilvy New York

Hackathon 2

Collateral Design / Posters - Single

13086D

2013 Design Merit Award

Out of the Box / New Delhi

Delhi Traffic Police

Road Signs-Calender

Collateral Design / Posters - Single

13087D

2013 Design Merit Award

Havas Worldwide / Zurich

Amnesty International

Fence Of Freedom

Public Service / Outdoor and Transit - Single

13237D

2013 Design Merit Award

Leo Burnett / Toronto

Raising The Roof

The Street House

Public Service / Outdoor and Transit - Single

13238D

2013 Design Merit Award

Ogilvy Germany / Duesseldorf

Raum D - studio for people with dementia

Vivid Memories

Public Service / Outdoor and Transit - Single

13239D

2013 Design Merit Award

TBWA\Chiat\Day / New York

Martha Graham

Martha Graham

Public Service / Outdoor and Transit - Single

13240D

2013 Design Merit Award

Eduardo del Fraile / Murcia

Grupo Hefame

Hefame Pack Annual 2

Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)

13127D

2013 Design Merit Award

Little Jacket / Cleveland

Open Doors Academy

Choices

Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)

13128D

2013 Design Merit Award

Arnold Worldwide / Boston

Jack Daniel's

Independence Posters

Transit / Campaign

13200D

2013 Design Merit Award

Grey / Tokyo

Hakusetsusha Cleaning

T-shirt

Transit / Campaign

13201D

2013 Design Merit Award

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

More Than Just The Classics

Transit / Campaign

13202D

2013 Design Merit Award

Eric Chan Design / Hong Kong

Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung

Our Homeland

Public Service / Posters - Single

13231D

2013 Design Merit Award

6D-K co. / Tokyo

Minds Agricultural cooperative

JA minds

Brand Identity / Brand Identity - Campaign

13139D

2013 Design Merit Award

Asylum Creative / Singapore

Lolla

Lolla

Brand Identity / Brand Identity - Campaign

13140D

2013 Design Merit Award

Avenue / Chicago

Antron Carpet Fiber

Antron Corporate Identity System

Brand Identity / Brand Identity - Campaign

13141D

2013 Design Merit Award

BVD / Stockholm

Reitan Convenience Sweden

7-Eleven Coffee Concept

Brand Identity / Brand Identity - Campaign

13142D

2013 Design Merit Award

Cossette / Montreal

Infopresse

OFF

Brand Identity / Brand Identity - Campaign

13143D

2013 Design Merit Award

G2 Germany / Berlin

Leica

Leica Corporate Design

Brand Identity / Brand Identity - Campaign

13144D

2013 Design Merit Award

GBH / London

Miss Ko

Miss Ko

Brand Identity / Brand Identity - Campaign

13145D

2013 Design Merit Award

Kinetic / Singapore

Maki-San

Maki-San

Brand Identity / Brand Identity - Campaign

13146D

2013 Design Merit Award

King James RSVP / Cape Town

Society

Society Corporate Identity

Brand Identity / Brand Identity - Campaign

13147D

2013 Design Merit Award

KW43 BRANDDESIGN / Duesseldorf

Orchestre Symphonique Genevois

Corporate Design Orchestre Symphonique Genevois

Brand Identity / Brand Identity - Campaign

13148D

2013 Design Merit Award

lg2 / Montreal

Luc Menard

F. Menard

Brand Identity / Brand Identity - Campaign

13149D

2013 Design Merit Award

Office: Jason Schulte Design / San Francisco

Wee Society

Wee Society Branding

Brand Identity / Brand Identity - Campaign

13150D

2013 Design Merit Award

Out of the Box / New Delhi

The Laughter Club

The Laughter Club

Brand Identity / Brand Identity - Campaign

13151D

2013 Design Merit Award

Re / Sydney

Flux

Flux Identity

Brand Identity / Brand Identity - Campaign

13152D

2013 Design Merit Award

VIMN MTV World Design Studio / Milan

VIMN MTV World Design Studio Milan

MTV EMA 2012

Broadcast and Moving Image / Title Sequences - Television and Film

13230D

2013 Design Merit Award

Dentsu / Tokyo

The Yoshida Hideo Memorial Foundation Advertising Museum

The Fruit

Craft / Photography - Series

13255D

2013 Design Merit Award

Design Army / Washington, DC

The Washington Ballet

Alice (In Wonderland)

Craft / Photography - Series

13256D

2013 Design Merit Award

Leo Burnett London / London

Renaissance Photography Prize

Everyone Has a Great Photograph In Them

Craft / Photography - Series

13257D

2013 Design Merit Award

Marcel / Paris

Ray-Ban

Ray-Ban 75 Years of Legends

Craft / Photography - Series

13258D

Follow Us