The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Wailing Walls against Injustice Agency: Leo Burnett / Duesseldorf Client: Amnesty International Category: Spatial Design / Outdoor Spaces
Creative Cultures: The Singapore Showcase Agency: HJGHER / Singapore Client: Underscore Category: Publication Design / Book Cover Design
LI(DETACH) Agency: Hanqingtang Design / Nanjing Client: LUCOS DESIGNFORUM Category: Publication Design / Book Layout Design
Chicago: On a scale from 1-10 Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
Heat Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
ADC Annual Book 2012 Agency: MR_DESIGN / Tokyo Client: Tokyo Art Directors Club Category: Publication Design / Book Layout Design
What a Beautiful Day! Agency: Nanyang Technological University / Singapore Client: Garden City Publishers Category: Publication Design / Book Layout Design
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Animation - Single
Metamorphosis Agency: BUCK / Los Angeles Client: Oxfam New Zealand Category: Craft / Animation - Single
GE Works Agency: Clemenger BBDO / Sydney Client: GE Category: Craft / Animation - Single
WAR Agency: Contrapunto BBDO / Madrid Client: Amnesty International Category: Craft / Animation - Single
Eco Technology Agency: Dentsu / Tokyo Client: Panasonic Category: Craft / Animation - Single
Deaths Agency: JWT Brasil / São Paulo Client: 91 Rock Category: Craft / Animation - Single
Turning Negatives into Positives Agency: Ogilvy / New York Client: IBM Category: Craft / Animation - Single
The BlueMotion Label Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Design Does / Design for the Greater Good
Helping Hands Agency: Ogilvy Germany / Duesseldorf Client: Duesseldorfer Tafel Category: Design Does / Design for the Greater Good
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT) Agency: TBWA\HAKUHODO Inc. / Tokyo Client: TBWA\Hakuhodo Category: Design Does / Design for the Greater Good
Fonderie 47 Identity Agency: Hall / Oakland Client: Fonderie 47 Category: Public Service / Brand Identity - Single or Series
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Brand Identity - Single or Series
RIF Agency: Mother / New York Client: Reading is Fundamental Category: Public Service / Brand Identity - Single or Series
9 Heroes Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Collateral Design / Promotional Items - Single or Series
Art Series Agency: DDB NY / New York Client: NYC Ballet Category: Collateral Design / Promotional Items - Single or Series
Stain Print Agency: Grey / Tokyo Client: Hakusetsusha Cleaning Category: Collateral Design / Promotional Items - Single or Series
Meet Emma Agency: JWT / New York Client: ECPAT Category: Collateral Design / Promotional Items - Single or Series
Green Picks Agency: LDC / São Paulo Client: MTV Brasil Category: Collateral Design / Promotional Items - Single or Series
Maison Gerard Agency: Mother / New York Client: Maison Gerard Category: Collateral Design / Promotional Items - Single or Series
White Pike Whiskey Agency: Mother / New York Client: White Pike Whiskey Category: Collateral Design / Promotional Items - Single or Series
The Land Rover Escape Key Agency: Y&R / Dubai Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Scroll Agency: Y&R Wunderman / Shanghai Client: Landrover Category: Collateral Design / Promotional Items - Single or Series
Cosmetics range for pharmacies Agency: Eduardo del Fraile / Murcia Client: Interapothek Category: Package Design / Product Line
Full Sail Brewer's Share Packaging Agency: Sandstrom Partners / Portland Client: Full Sail Brewing Category: Package Design / Product Line
Table of Contents Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design
Shoelace Business Card Agency: Ageisobar / São Paulo Client: Adidas Category: Collateral Design / Point of Purchase and In-Store - Single
Kanamono Art Agency: Cosmos / Tokyo Client: Seibundo Shinkosha Category: Collateral Design / Point of Purchase and In-Store - Single
Steven Smith Teamaker Wooden Floor Display Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Collateral Design / Point of Purchase and In-Store - Single
JA minds Agency: 6D-K co. / Tokyo Client: Minds Agricultural cooperative Category: Brand Identity / Brand Identity - Campaign
Lolla Agency: Asylum Creative / Singapore Client: Lolla Category: Brand Identity / Brand Identity - Campaign
Antron Corporate Identity System Agency: Avenue / Chicago Client: Antron Carpet Fiber Category: Brand Identity / Brand Identity - Campaign
7-Eleven Coffee Concept Agency: BVD / Stockholm Client: Reitan Convenience Sweden Category: Brand Identity / Brand Identity - Campaign
OFF Agency: Cossette / Montreal Client: Infopresse Category: Brand Identity / Brand Identity - Campaign
Leica Corporate Design Agency: G2 Germany / Berlin Client: Leica Category: Brand Identity / Brand Identity - Campaign
Miss Ko Agency: GBH / London Client: Miss Ko Category: Brand Identity / Brand Identity - Campaign
Maki-San Agency: Kinetic / Singapore Client: Maki-San Category: Brand Identity / Brand Identity - Campaign
Society Corporate Identity Agency: King James RSVP / Cape Town Client: Society Category: Brand Identity / Brand Identity - Campaign
Corporate Design Orchestre Symphonique Genevois Agency: KW43 BRANDDESIGN / Duesseldorf Client: Orchestre Symphonique Genevois Category: Brand Identity / Brand Identity - Campaign
F. Menard Agency: lg2 / Montreal Client: Luc Menard Category: Brand Identity / Brand Identity - Campaign
Wee Society Branding Agency: Office: Jason Schulte Design / San Francisco Client: Wee Society Category: Brand Identity / Brand Identity - Campaign
The Laughter Club Agency: Out of the Box / New Delhi Client: The Laughter Club Category: Brand Identity / Brand Identity - Campaign
Flux Identity Agency: Re / Sydney Client: Flux Category: Brand Identity / Brand Identity - Campaign
Alex-andra Agency: Leo Burnett Colombia / Bogota Client: Colombian Red Cross Category: Craft / Typography - Single

2013 Design Merit Award

Leo Burnett / Duesseldorf

Amnesty International

Wailing Walls against Injustice

Spatial Design / Outdoor Spaces

13181D

2013 Design Merit Award

HJGHER / Singapore

Underscore

Creative Cultures: The Singapore Showcase

Publication Design / Book Cover Design

13211D

2013 Design Merit Award

Hanqingtang Design / Nanjing

LUCOS DESIGNFORUM

LI(DETACH)

Publication Design / Book Layout Design

13212D

2013 Design Merit Award

Leo Burnett / Chicago

Leo Burnett

Chicago: On a scale from 1-10

Publication Design / Book Layout Design

13213D

2013 Design Merit Award

Leo Burnett / Chicago

Leo Burnett

Heat

Publication Design / Book Layout Design

13214D

2013 Design Merit Award

MR_DESIGN / Tokyo

Tokyo Art Directors Club

ADC Annual Book 2012

Publication Design / Book Layout Design

13215D

2013 Design Merit Award

Nanyang Technological University / Singapore

Garden City Publishers

What a Beautiful Day!

Publication Design / Book Layout Design

13216D

2013 Design Merit Award

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Craft / Animation - Single

13268D

2013 Design Merit Award

BUCK / Los Angeles

Oxfam New Zealand

Metamorphosis

Craft / Animation - Single

13269D

2013 Design Merit Award

Clemenger BBDO / Sydney

GE

GE Works

Craft / Animation - Single

13270D

2013 Design Merit Award

Contrapunto BBDO / Madrid

Amnesty International

WAR

Craft / Animation - Single

13271D

2013 Design Merit Award

Dentsu / Tokyo

Panasonic

Eco Technology

Craft / Animation - Single

13272D

2013 Design Merit Award

JWT Brasil / São Paulo

91 Rock

Deaths

Craft / Animation - Single

13273D

2013 Design Merit Award

Ogilvy / New York

IBM

Turning Negatives into Positives

Craft / Animation - Single

13274D

2013 Design Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

The BlueMotion Label

Design Does / Design for the Greater Good

13275D

2013 Design Merit Award

Ogilvy Germany / Duesseldorf

Duesseldorfer Tafel

Helping Hands

Design Does / Design for the Greater Good

13276D

2013 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo

TBWA\Hakuhodo

MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)

Design Does / Design for the Greater Good

13277D

2013 Design Merit Award

Hall / Oakland

Fonderie 47

Fonderie 47 Identity

Public Service / Brand Identity - Single or Series

13241D

2013 Design Merit Award

Leo Burnett / Chicago

Peace One Day

Recipeace

Public Service / Brand Identity - Single or Series

13242D

2013 Design Merit Award

Mother / New York

Reading is Fundamental

RIF

Public Service / Brand Identity - Single or Series

13243D

2013 Design Merit Award

Beacon Communications / Tokyo

Nike Japan

9 Heroes

Collateral Design / Promotional Items - Single or Series

13118D

2013 Design Merit Award

DDB NY / New York

NYC Ballet

Art Series

Collateral Design / Promotional Items - Single or Series

13119D

2013 Design Merit Award

Grey / Tokyo

Hakusetsusha Cleaning

Stain Print

Collateral Design / Promotional Items - Single or Series

13120D

2013 Design Merit Award

JWT / New York

ECPAT

Meet Emma

Collateral Design / Promotional Items - Single or Series

13121D

2013 Design Merit Award

LDC / São Paulo

MTV Brasil

Green Picks

Collateral Design / Promotional Items - Single or Series

13122D

2013 Design Merit Award

Mother / New York

Maison Gerard

Maison Gerard

Collateral Design / Promotional Items - Single or Series

13123D

2013 Design Merit Award

Mother / New York

White Pike Whiskey

White Pike Whiskey

Collateral Design / Promotional Items - Single or Series

13124D

2013 Design Merit Award

Y&R / Dubai

Land Rover

The Land Rover Escape Key

Collateral Design / Promotional Items - Single or Series

13125D

2013 Design Merit Award

Y&R Wunderman / Shanghai

Landrover

Scroll

Collateral Design / Promotional Items - Single or Series

13126D

2013 Design Merit Award

Eduardo del Fraile / Murcia

Interapothek

Cosmetics range for pharmacies

Package Design / Product Line

13192D

2013 Design Merit Award

Sandstrom Partners / Portland

Full Sail Brewing

Full Sail Brewer's Share Packaging

Package Design / Product Line

13193D

2013 Design Merit Award

Kolle Rebbe / Hamburg

T.D.G. Vertriebs

Table of Contents

Publication Design / Magazine Cover Design

13217D

2013 Design Merit Award

Ageisobar / São Paulo

Adidas

Shoelace Business Card

Collateral Design / Point of Purchase and In-Store - Single

13108D

2013 Design Merit Award

Cosmos / Tokyo

Seibundo Shinkosha

Kanamono Art

Collateral Design / Point of Purchase and In-Store - Single

13109D

2013 Design Merit Award

Sandstrom Partners / Portland

Steven Smith Teamaker

Steven Smith Teamaker Wooden Floor Display

Collateral Design / Point of Purchase and In-Store - Single

13110D

2013 Design Merit Award

6D-K co. / Tokyo

Minds Agricultural cooperative

JA minds

Brand Identity / Brand Identity - Campaign

13139D

2013 Design Merit Award

Asylum Creative / Singapore

Lolla

Lolla

Brand Identity / Brand Identity - Campaign

13140D

2013 Design Merit Award

Avenue / Chicago

Antron Carpet Fiber

Antron Corporate Identity System

Brand Identity / Brand Identity - Campaign

13141D

2013 Design Merit Award

BVD / Stockholm

Reitan Convenience Sweden

7-Eleven Coffee Concept

Brand Identity / Brand Identity - Campaign

13142D

2013 Design Merit Award

Cossette / Montreal

Infopresse

OFF

Brand Identity / Brand Identity - Campaign

13143D

2013 Design Merit Award

G2 Germany / Berlin

Leica

Leica Corporate Design

Brand Identity / Brand Identity - Campaign

13144D

2013 Design Merit Award

GBH / London

Miss Ko

Miss Ko

Brand Identity / Brand Identity - Campaign

13145D

2013 Design Merit Award

Kinetic / Singapore

Maki-San

Maki-San

Brand Identity / Brand Identity - Campaign

13146D

2013 Design Merit Award

King James RSVP / Cape Town

Society

Society Corporate Identity

Brand Identity / Brand Identity - Campaign

13147D

2013 Design Merit Award

KW43 BRANDDESIGN / Duesseldorf

Orchestre Symphonique Genevois

Corporate Design Orchestre Symphonique Genevois

Brand Identity / Brand Identity - Campaign

13148D

2013 Design Merit Award

lg2 / Montreal

Luc Menard

F. Menard

Brand Identity / Brand Identity - Campaign

13149D

2013 Design Merit Award

Office: Jason Schulte Design / San Francisco

Wee Society

Wee Society Branding

Brand Identity / Brand Identity - Campaign

13150D

2013 Design Merit Award

Out of the Box / New Delhi

The Laughter Club

The Laughter Club

Brand Identity / Brand Identity - Campaign

13151D

2013 Design Merit Award

Re / Sydney

Flux

Flux Identity

Brand Identity / Brand Identity - Campaign

13152D

2013 Design Merit Award

Leo Burnett Colombia / Bogota

Colombian Red Cross

Alex-andra

Craft / Typography - Single

13244D

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