The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

JA minds Agency: 6D-K co. / Tokyo Client: Minds Agricultural cooperative Category: Brand Identity / Brand Identity - Campaign
Lolla Agency: Asylum Creative / Singapore Client: Lolla Category: Brand Identity / Brand Identity - Campaign
Antron Corporate Identity System Agency: Avenue / Chicago Client: Antron Carpet Fiber Category: Brand Identity / Brand Identity - Campaign
7-Eleven Coffee Concept Agency: BVD / Stockholm Client: Reitan Convenience Sweden Category: Brand Identity / Brand Identity - Campaign
OFF Agency: Cossette / Montreal Client: Infopresse Category: Brand Identity / Brand Identity - Campaign
Leica Corporate Design Agency: G2 Germany / Berlin Client: Leica Category: Brand Identity / Brand Identity - Campaign
Miss Ko Agency: GBH / London Client: Miss Ko Category: Brand Identity / Brand Identity - Campaign
Maki-San Agency: Kinetic / Singapore Client: Maki-San Category: Brand Identity / Brand Identity - Campaign
Society Corporate Identity Agency: King James RSVP / Cape Town Client: Society Category: Brand Identity / Brand Identity - Campaign
Corporate Design Orchestre Symphonique Genevois Agency: KW43 BRANDDESIGN / Duesseldorf Client: Orchestre Symphonique Genevois Category: Brand Identity / Brand Identity - Campaign
F. Menard Agency: lg2 / Montreal Client: Luc Menard Category: Brand Identity / Brand Identity - Campaign
Wee Society Branding Agency: Office: Jason Schulte Design / San Francisco Client: Wee Society Category: Brand Identity / Brand Identity - Campaign
The Laughter Club Agency: Out of the Box / New Delhi Client: The Laughter Club Category: Brand Identity / Brand Identity - Campaign
Flux Identity Agency: Re / Sydney Client: Flux Category: Brand Identity / Brand Identity - Campaign
Independence Posters Agency: Arnold Worldwide / Boston Client: Jack Daniel's Category: Craft / Typography - Series
The Andaz Transformation Agency: BBDO New York / New York Client: Andaz Hotels Category: Craft / Typography - Series
OFF Agency: Cossette / Montreal Client: Infopresse Category: Craft / Typography - Series
Wood Joint Agency: Grand Deluxe / Matsuyama Client: Hidekazu Ueda Architects Category: Craft / Typography - Series
Jakuchu Agency: MR_DESIGN / Tokyo Client: Tokyo Designers Week 2012 Category: Craft / Typography - Series
Luggage Labels Agency: Ogilvy & Mather / London Client: Expedia Category: Craft / Typography - Series
Donate Your Words Agency: Saatchi & Saatchi New Zealand / Auckland Client: Women's Refuge Category: Craft / Typography - Series
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Craft / Typography - Series
Our Homeland Agency: Eric Chan Design / Hong Kong Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Futures Agency: Lowe / Singapore Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Road Letters Agency: Ogilvy Brasil / São Paulo Client: Claro Category: Collateral Design / Point of Purchase and In-Store - Series
Chinese New Year Flavour in a Bottle Agency: Saatchi & Saatchi / Beijing Client: SHINHO FOODS CO.,LTD. Category: Collateral Design / Point of Purchase and In-Store - Series
Alex-andra Agency: Leo Burnett Colombia / Bogota Client: Colombian Red Cross Category: Craft / Typography - Single
Smokey Denmark Food Truck Agency: McGarrah Jessee / Austin Client: Smokey Denmark Category: Craft / Typography - Single
Steven Smith Teamaker Wooden Floor Display Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Craft / Typography - Single
Wrigley Business Cards Agency: DDB / Sydney Client: Wrigley Category: Brand Identity / Brand Identity - Single
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Brand Identity / Brand Identity - Single
One to One Agency: Leo Burnett / Toronto Client: One to One Category: Brand Identity / Brand Identity - Single
Tyre Patch Card Agency: McCann Worldgroup / Mumbai Client: BOTS Cycling Category: Brand Identity / Brand Identity - Single
Steve Li Acupuncturist Agency: Re / Sydney Client: Steve Li Category: Brand Identity / Brand Identity - Single
Mystified Portraits Agency: Well Done Bangkok / Bangkok Client: Yunomori Onsen Category: Brand Identity / Brand Identity - Single
Wailing Walls against Injustice Agency: Leo Burnett / Duesseldorf Client: Amnesty International Category: Spatial Design / Outdoor Spaces
Hefame Pack Annual 2 Agency: Eduardo del Fraile / Murcia Client: Grupo Hefame Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Choices Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Animation - Single
Metamorphosis Agency: BUCK / Los Angeles Client: Oxfam New Zealand Category: Craft / Animation - Single
GE Works Agency: Clemenger BBDO / Sydney Client: GE Category: Craft / Animation - Single
WAR Agency: Contrapunto BBDO / Madrid Client: Amnesty International Category: Craft / Animation - Single
Eco Technology Agency: Dentsu / Tokyo Client: Panasonic Category: Craft / Animation - Single
Deaths Agency: JWT Brasil / São Paulo Client: 91 Rock Category: Craft / Animation - Single
Turning Negatives into Positives Agency: Ogilvy / New York Client: IBM Category: Craft / Animation - Single
Creative Cultures: The Singapore Showcase Agency: HJGHER / Singapore Client: Underscore Category: Publication Design / Book Cover Design
PARTY PRETZ BOX Agency: Dentsu / Tokyo Client: Ezaki Glico Company Category: Collateral Design / Posters - Single
Life is Endless Agency: I&S BBDO / Tokyo Client: Nishinihon Tenrei Category: Collateral Design / Posters - Single
Lincoln Fahd Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral Design / Posters - Single

2013 Design Merit Award

6D-K co. / Tokyo

Minds Agricultural cooperative

JA minds

Brand Identity / Brand Identity - Campaign

13139D

2013 Design Merit Award

Asylum Creative / Singapore

Lolla

Lolla

Brand Identity / Brand Identity - Campaign

13140D

2013 Design Merit Award

Avenue / Chicago

Antron Carpet Fiber

Antron Corporate Identity System

Brand Identity / Brand Identity - Campaign

13141D

2013 Design Merit Award

BVD / Stockholm

Reitan Convenience Sweden

7-Eleven Coffee Concept

Brand Identity / Brand Identity - Campaign

13142D

2013 Design Merit Award

Cossette / Montreal

Infopresse

OFF

Brand Identity / Brand Identity - Campaign

13143D

2013 Design Merit Award

G2 Germany / Berlin

Leica

Leica Corporate Design

Brand Identity / Brand Identity - Campaign

13144D

2013 Design Merit Award

GBH / London

Miss Ko

Miss Ko

Brand Identity / Brand Identity - Campaign

13145D

2013 Design Merit Award

Kinetic / Singapore

Maki-San

Maki-San

Brand Identity / Brand Identity - Campaign

13146D

2013 Design Merit Award

King James RSVP / Cape Town

Society

Society Corporate Identity

Brand Identity / Brand Identity - Campaign

13147D

2013 Design Merit Award

KW43 BRANDDESIGN / Duesseldorf

Orchestre Symphonique Genevois

Corporate Design Orchestre Symphonique Genevois

Brand Identity / Brand Identity - Campaign

13148D

2013 Design Merit Award

lg2 / Montreal

Luc Menard

F. Menard

Brand Identity / Brand Identity - Campaign

13149D

2013 Design Merit Award

Office: Jason Schulte Design / San Francisco

Wee Society

Wee Society Branding

Brand Identity / Brand Identity - Campaign

13150D

2013 Design Merit Award

Out of the Box / New Delhi

The Laughter Club

The Laughter Club

Brand Identity / Brand Identity - Campaign

13151D

2013 Design Merit Award

Re / Sydney

Flux

Flux Identity

Brand Identity / Brand Identity - Campaign

13152D

2013 Design Merit Award

Arnold Worldwide / Boston

Jack Daniel's

Independence Posters

Craft / Typography - Series

13247D

2013 Design Merit Award

BBDO New York / New York

Andaz Hotels

The Andaz Transformation

Craft / Typography - Series

13248D

2013 Design Merit Award

Cossette / Montreal

Infopresse

OFF

Craft / Typography - Series

13249D

2013 Design Merit Award

Grand Deluxe / Matsuyama

Hidekazu Ueda Architects

Wood Joint

Craft / Typography - Series

13250D

2013 Design Merit Award

MR_DESIGN / Tokyo

Tokyo Designers Week 2012

Jakuchu

Craft / Typography - Series

13251D

2013 Design Merit Award

Ogilvy & Mather / London

Expedia

Luggage Labels

Craft / Typography - Series

13252D

2013 Design Merit Award

Saatchi & Saatchi New Zealand / Auckland

Women's Refuge

Donate Your Words

Craft / Typography - Series

13253D

2013 Design Merit Award

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Craft / Typography - Series

13254D

2013 Design Merit Award

Eric Chan Design / Hong Kong

Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung

Our Homeland

Public Service / Posters - Single

13231D

2013 Design Merit Award

DraftFCB / Chicago

Valspar

Cityscape

Collateral Design / Point of Purchase and In-Store - Series

13111D

2013 Design Merit Award

Lowe / Singapore

Unilever

Futures

Collateral Design / Point of Purchase and In-Store - Series

13112D

2013 Design Merit Award

Ogilvy Brasil / São Paulo

Claro

Road Letters

Collateral Design / Point of Purchase and In-Store - Series

13113D

2013 Design Merit Award

Saatchi & Saatchi / Beijing

SHINHO FOODS CO.,LTD.

Chinese New Year Flavour in a Bottle

Collateral Design / Point of Purchase and In-Store - Series

13114D

2013 Design Merit Award

Leo Burnett Colombia / Bogota

Colombian Red Cross

Alex-andra

Craft / Typography - Single

13244D

2013 Design Merit Award

McGarrah Jessee / Austin

Smokey Denmark

Smokey Denmark Food Truck

Craft / Typography - Single

13245D

2013 Design Merit Award

Sandstrom Partners / Portland

Steven Smith Teamaker

Steven Smith Teamaker Wooden Floor Display

Craft / Typography - Single

13246D

2013 Design Merit Award

DDB / Sydney

Wrigley

Wrigley Business Cards

Brand Identity / Brand Identity - Single

13133D

2013 Design Merit Award

Leo Burnett London / London

Pantone

Pantone Queen

Brand Identity / Brand Identity - Single

13134D

2013 Design Merit Award

Leo Burnett / Toronto

One to One

One to One

Brand Identity / Brand Identity - Single

13135D

2013 Design Merit Award

McCann Worldgroup / Mumbai

BOTS Cycling

Tyre Patch Card

Brand Identity / Brand Identity - Single

13136D

2013 Design Merit Award

Re / Sydney

Steve Li

Steve Li Acupuncturist

Brand Identity / Brand Identity - Single

13137D

2013 Design Merit Award

Well Done Bangkok / Bangkok

Yunomori Onsen

Mystified Portraits

Brand Identity / Brand Identity - Single

13138D

2013 Design Merit Award

Leo Burnett / Duesseldorf

Amnesty International

Wailing Walls against Injustice

Spatial Design / Outdoor Spaces

13181D

2013 Design Merit Award

Eduardo del Fraile / Murcia

Grupo Hefame

Hefame Pack Annual 2

Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)

13127D

2013 Design Merit Award

Little Jacket / Cleveland

Open Doors Academy

Choices

Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)

13128D

2013 Design Merit Award

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Craft / Animation - Single

13268D

2013 Design Merit Award

BUCK / Los Angeles

Oxfam New Zealand

Metamorphosis

Craft / Animation - Single

13269D

2013 Design Merit Award

Clemenger BBDO / Sydney

GE

GE Works

Craft / Animation - Single

13270D

2013 Design Merit Award

Contrapunto BBDO / Madrid

Amnesty International

WAR

Craft / Animation - Single

13271D

2013 Design Merit Award

Dentsu / Tokyo

Panasonic

Eco Technology

Craft / Animation - Single

13272D

2013 Design Merit Award

JWT Brasil / São Paulo

91 Rock

Deaths

Craft / Animation - Single

13273D

2013 Design Merit Award

Ogilvy / New York

IBM

Turning Negatives into Positives

Craft / Animation - Single

13274D

2013 Design Merit Award

HJGHER / Singapore

Underscore

Creative Cultures: The Singapore Showcase

Publication Design / Book Cover Design

13211D

2013 Design Merit Award

Dentsu / Tokyo

Ezaki Glico Company

PARTY PRETZ BOX

Collateral Design / Posters - Single

13080D

2013 Design Merit Award

I&S BBDO / Tokyo

Nishinihon Tenrei

Life is Endless

Collateral Design / Posters - Single

13081D

2013 Design Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Lincoln Fahd

Collateral Design / Posters - Single

13082D

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