The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Brand Identity / Logo Design
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO GmbH Category: Creative Use of Music Supporting A Brand
Dikembe Mutombo Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Gaming / Online gaming
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
Gaffer Font Agency: GBH / London Client: PUMA Category: Craft / Typography - Series
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential
Faile Case Study Agency: DDB NY / New York Client: NYC Ballet Category: Experiential
Toblerone Sculptures Agency: Leagas Delaney / Shanghai Client: Kraft Category: Design Does / Brand Transformation
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online
Days To Live Agency: CP+B / London Client: Diesel Category: Craft / Photography
Beckers Scotte Packaging Agency: BVD / Stockholm Client: Tikkurila Sverige Category: Package Design / Product Line
Barbecue Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Chrome Experiment: Ramayana Agency: Ogilvy & Mather / Singapore Client: Google Category: User Experience Design / Visual Design
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Collateral / P.O.P. and In-store - Single
FOIL BOOK PRODUCE BY E. 2012 Agency: E. Co. / Tokyo Client: E. Co. Category: Craft / Printing and Paper Craft - Single or Series
Croquettes Agency: Ogilvy Spain / Madrid Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
LEGO Super Heroes Movie Maker Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems, Inc. Category: Gaming / Branded Mobile Games
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Consumer Radio / Single
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
Golf 7 Catalogue Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Interaction Design
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
The Confession Agency: Ireland/Davenport / Johannesburg Client: Fox Category: Promos / Television
Happiness Refill Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Design Does / Industrial Design
Assassin's creed III - RISE Agency: SID LEE PARIS / PARIS Client: UBISOFT Category: Promos / Trailer / Film
Telekinize The Rainbow Agency: Clemenger BBDO Sydney / Sydney Client: Skittles Category: Branded Apps / Single
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Branded Apps / Single
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Innovation in Branded Content / Single
Sydney Pavilion / Shanghai Biennale Agency: Re / Sydney Client: 4A Centre for Contemporary Asian Art Category: Collateral Design / Booklets and Brochures
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Advertising / Single or Campaign
MTV GROUP HUG Agency: VIMN MTV World Design Studio Milan / Milan Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Network ID
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Music Videos
MvsW Agency: pill & pillow / Hong Kong Client: Nike Category: Data Visualization / Online - Interactive and Real-time
Bigfoot Art Show Agency: Office: Jason Schulte Design / San Francisco Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
Project EDSA Agency: TBWA\Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series
The Joy of Books Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Technique / Best Animation
L'Odyssée Agency: Marcel / Paris Client: Cartier Category: Craft / Technique / Best Animation
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
Liquitex Art Prize 2012 Agency: Nippon Design Center / Tokyo Client: bonnyColArt Co. Category: Brand Identity / Brand Identity - Campaign
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Athletes Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Outdoor - Series

2013 Advertising Silver Pencil

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Brand Transformation / Single

13083G

2013 Design Silver Pencil

Ogilvy / New York

IBM

Icons of Progress

Brand Identity / Logo Design

13028D

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Branded Entertainment Silver Pencil

serviceplan / Munich

LEGO GmbH

LEGO Builders of Sound

Creative Use of Music Supporting A Brand

13036E

2013 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Dikembe Mutombo

Gaming / Online gaming

13018E

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Design Silver Pencil

GBH / London

PUMA

Gaffer Font

Craft / Typography - Series

13062D

2013 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Services

13018N

2013 Branded Entertainment Silver Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Experiential

13039E

2013 Branded Entertainment Silver Pencil

DDB NY / New York

NYC Ballet

Faile Case Study

Experiential

13040E

2013 Design Silver Pencil

Leagas Delaney / Shanghai

Kraft

Toblerone Sculptures

Design Does / Brand Transformation

13077D

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Non-Broadcast / Online

13064T

2013 Interactive Silver Pencil

CP+B / London

Diesel

Days To Live

Craft / Photography

13080N

2013 Design Silver Pencil

BVD / Stockholm

Tikkurila Sverige

Beckers Scotte Packaging

Package Design / Product Line

13042D

2013 Advertising Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Barbecue

Collateral / Promotional Items - Single or Campaign

13026A

2013 Interactive Silver Pencil

Ogilvy & Mather / Singapore

Google

Chrome Experiment: Ramayana

User Experience Design / Visual Design

13096N

2013 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Collateral / P.O.P. and In-store - Single

13021A

2013 Design Silver Pencil

E. Co. / Tokyo

E. Co.

FOIL BOOK PRODUCE BY E. 2012

Craft / Printing and Paper Craft - Single or Series

13067D

2013 Advertising Silver Pencil

Ogilvy Spain / Madrid

Openbank

Croquettes

Consumer Television / Under $80K Budget - Campaign

13058T

2013 Branded Entertainment Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems, Inc.

LEGO Super Heroes Movie Maker

Gaming / Branded Mobile Games

13021E

2013 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Prime Television

Call Girl

Consumer Radio / Single

13509R

2013 Advertising Silver Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Newspaper / Full Page or Spread - Campaign

13004A

2013 Interactive Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen

Golf 7 Catalogue

Mobile Applications/Sites / Durable Goods

13029N

2013 Interactive Silver Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Interaction Design

13103N

2013 Interactive Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

13038N

2013 Branded Entertainment Silver Pencil

Ireland/Davenport / Johannesburg

Fox

The Confession

Promos / Television

13050E

2013 Design Silver Pencil

Ogilvy Brasil / São Paulo

The Coca-Cola Company

Happiness Refill

Design Does / Industrial Design

13079D

2013 Branded Entertainment Silver Pencil

SID LEE PARIS / PARIS

UBISOFT

Assassin's creed III - RISE

Promos / Trailer / Film

13051E

2013 Branded Entertainment Silver Pencil

Clemenger BBDO Sydney / Sydney

Skittles

Telekinize The Rainbow

Branded Apps / Single

13025E

2013 Branded Entertainment Silver Pencil

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Branded Apps / Single

13026E

2013 Interactive Silver Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Integrated Branding / Integrated Branding Campaign - Online

13077N

2013 Branded Entertainment Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Innovation in Branded Content / Single

13046E

2013 Design Silver Pencil

Re / Sydney

4A Centre for Contemporary Asian Art

Sydney Pavilion / Shanghai Biennale

Collateral Design / Booklets and Brochures

13020D

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

User Experience Design / Information Architecture

13099N

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Innovation in Advertising / Single or Campaign

13071G

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Innovation in Advertising / Single or Campaign

13072G

2013 Branded Entertainment Silver Pencil

VIMN MTV World Design Studio Milan / Milan

VIMN MTV World Design Studio Milan

MTV GROUP HUG

Motion Graphics / Network ID

13017E

2013 Interactive Silver Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Music Videos

13070N

2013 Design Silver Pencil

pill & pillow / Hong Kong

Nike

MvsW

Data Visualization / Online - Interactive and Real-time

13048D

2013 Design Silver Pencil

Office: Jason Schulte Design / San Francisco

826 Valencia, 826 Boston

Bigfoot Art Show

Public Service / Posters - Series

13058D

2013 Design Silver Pencil

TBWA\Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Philippines

Project EDSA

Spatial Design / Outdoor Spaces

13038D

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Point of Purchase and In-Store - Series

13011D

2013 Branded Entertainment Silver Pencil

Lowe Roche / Toronto

Type Books

The Joy of Books

Craft / Technique / Best Animation

13061E

2013 Branded Entertainment Silver Pencil

Marcel / Paris

Cartier

L'Odyssée

Craft / Technique / Best Animation

13062E

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

Websites / Consumer Goods

13007N

2013 Design Silver Pencil

Nippon Design Center / Tokyo

bonnyColArt Co.

Liquitex Art Prize 2012

Brand Identity / Brand Identity - Campaign

13026D

2013 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Online Films & Video / Long Form - Series/Episodes

13063N

2013 Design Silver Pencil

McCann Germany / Frankfurt

The Coca-Cola Company

Athletes

Collateral Design / Outdoor - Series

13015D

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Outdoor - Series

13016D

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