The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
Stationery Agency: TBWA\Istanbul / Istanbul Client: TBWA\Istanbul Category: Self-Promotion / Single or Series
A Long Day of Childhood - Integrated Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Days To Live Agency: CP+B / London Client: Diesel Category: Craft / Photography
Blades by Kenny Powers Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly Agency: Mother New York / New York Client: Animal Category: Online Films & Video / Long Form - Single
Liquitex Art Prize 2012 Agency: Nippon Design Center / Tokyo Client: bonnyColArt Co. Category: Brand Identity / Brand Identity - Campaign
FOIL BOOK PRODUCE BY E. 2012 Agency: E. Co. / Tokyo Client: E. Co. Category: Craft / Printing and Paper Craft - Single or Series
Assassin's creed III - RISE Agency: SID LEE PARIS / PARIS Client: UBISOFT Category: Promos / Trailer / Film
Hashtag Killer: #FirstWorldProblems Agency: DDB NY / New York Client: Water is Life Category: Integrated Branding / Public Service Campaign
Athletes Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Outdoor - Series
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
Milwaukee Police News Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Municipal Design / Single or Series
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
Team GB Agency: Pirata / London Client: BOA Category: Websites / Corporate Website
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Experiential Advertising / Installations
Beer Chase Agency: Clemenger BBDO / Melbourne Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Dikembe Mutombo Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Gaming / Online gaming
Gaffer Font Agency: GBH / London Client: PUMA Category: Craft / Typography - Series
Rolling Words Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Custom Content
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Interaction Design
The Joy of Books Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Technique / Best Animation
L'Odyssée Agency: Marcel / Paris Client: Cartier Category: Craft / Technique / Best Animation
Do It Yourself Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
SR-PLUS Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Radio Category: Websites / Public Service/Non-Profit
Here At Home Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Websites / Public Service/Non-Profit
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
OneNike Agency: R/GA / New York Client: Nike Category: Websites / E-Commerce
Barbecue Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Manimal Agency: Y&R / Dubai Client: Papers Worldwide Category: Collateral Design / Posters - Series
One Page. One Ink. One Goal. Agency: Trigger / Calgary Client: Calgary Zoo Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
A Long Day of Childhood Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Consumer Campaign
Beckers Scotte Packaging Agency: BVD / Stockholm Client: Tikkurila Sverige Category: Package Design / Product Line
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Insight - What does your mind see? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Chrome Experiment: Ramayana Agency: Ogilvy & Mather / Singapore Client: Google Category: User Experience Design / Visual Design
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Project EDSA Agency: TBWA\Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Interactive Silver Pencil

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Interactive Advertising / Other Interactive Media - Single

13049N

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

TBWA\Istanbul

Stationery

Self-Promotion / Single or Series

13032D

2013 Interactive Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

13074N

2013 Interactive Silver Pencil

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Integrated Branding / Integrated Branding Campaign - 360

13075N

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Interactive Silver Pencil

CP+B / London

Diesel

Days To Live

Craft / Photography

13080N

2013 Interactive Silver Pencil

72andSunny / Los Angeles

K-Swiss

Blades by Kenny Powers

Online Films & Video / Long Form - Single

13059N

2013 Interactive Silver Pencil

Mother New York / New York

Animal

Boxing Lessons with Eric Kelly

Online Films & Video / Long Form - Single

13060N

2013 Design Silver Pencil

Nippon Design Center / Tokyo

bonnyColArt Co.

Liquitex Art Prize 2012

Brand Identity / Brand Identity - Campaign

13026D

2013 Design Silver Pencil

E. Co. / Tokyo

E. Co.

FOIL BOOK PRODUCE BY E. 2012

Craft / Printing and Paper Craft - Single or Series

13067D

2013 Branded Entertainment Silver Pencil

SID LEE PARIS / PARIS

UBISOFT

Assassin's creed III - RISE

Promos / Trailer / Film

13051E

2013 Advertising Silver Pencil

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems

Integrated Branding / Public Service Campaign

13038G

2013 Design Silver Pencil

McCann Germany / Frankfurt

The Coca-Cola Company

Athletes

Collateral Design / Outdoor - Series

13015D

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Outdoor - Series

13016D

2013 Advertising Silver Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Collateral - Single

13031A

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

Websites / Consumer Goods

13007N

2013 Design Silver Pencil

Cramer - Krasselt / Milwaukee

Milwaukee Police Department

Milwaukee Police News

Municipal Design / Single or Series

13047D

2013 Interactive Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

13038N

2013 Interactive Silver Pencil

Pirata / London

BOA

Team GB

Websites / Corporate Website

13009N

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Advertising Silver Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Experiential Advertising / Installations

13075G

2013 Advertising Silver Pencil

Clemenger BBDO / Melbourne

Carlton & United Breweries - Fosters

Beer Chase

Consumer Television / Over 60 second - Single

13054T

2013 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Dikembe Mutombo

Gaming / Online gaming

13018E

2013 Design Silver Pencil

GBH / London

PUMA

Gaffer Font

Craft / Typography - Series

13062D

2013 Branded Entertainment Silver Pencil

Pereira & O'Dell / San Francisco

Snoop Dogg King Size Slim Rolling Papers

Rolling Words

Custom Content

13042E

2013 Advertising Silver Pencil

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement Campaign

Magazine / Full Page or Spread - Campaign

13007A

2013 Interactive Silver Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Interaction Design

13103N

2013 Branded Entertainment Silver Pencil

Lowe Roche / Toronto

Type Books

The Joy of Books

Craft / Technique / Best Animation

13061E

2013 Branded Entertainment Silver Pencil

Marcel / Paris

Cartier

L'Odyssée

Craft / Technique / Best Animation

13062E

2013 Design Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Do It Yourself

Collateral Design / Posters - Single

13002D

2013 Interactive Silver Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Integrated Branding / Integrated Branding Campaign - Online

13077N

2013 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Swedish Radio

SR-PLUS

Websites / Public Service/Non-Profit

13013N

2013 Interactive Silver Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

Here At Home

Websites / Public Service/Non-Profit

13014N

2013 Branded Entertainment Silver Pencil

DraftFCB New Zealand / Auckland

SPCA / MINI New Zealand

Driving Dogs

Non-Broadcast / Short-form

13029E

2013 Interactive Silver Pencil

R/GA / New York

Nike

OneNike

Websites / E-Commerce

13012N

2013 Advertising Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Barbecue

Collateral / Promotional Items - Single or Campaign

13026A

2013 Design Silver Pencil

Y&R / Dubai

Papers Worldwide

Manimal

Collateral Design / Posters - Series

13006D

2013 Design Silver Pencil

Trigger / Calgary

Calgary Zoo

One Page. One Ink. One Goal.

Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)

13019D

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood

Integrated Branding / Consumer Campaign

13079G

2013 Design Silver Pencil

BVD / Stockholm

Tikkurila Sverige

Beckers Scotte Packaging

Package Design / Product Line

13042D

2013 Interactive Silver Pencil

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

13046N

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

User Experience Design / Information Architecture

13099N

2013 Branded Entertainment Silver Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Insight - What does your mind see?

Craft / Technique / Best Editing

13063E

2013 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Craft / Technique / Best Editing

13064E

2013 Interactive Silver Pencil

Ogilvy & Mather / Singapore

Google

Chrome Experiment: Ramayana

User Experience Design / Visual Design

13096N

2013 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Services

13018N

2013 Design Silver Pencil

TBWA\Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Philippines

Project EDSA

Spatial Design / Outdoor Spaces

13038D

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Point of Purchase and In-Store - Series

13011D

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

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