The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection Agency: 84.Paris / Paris Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint Agency: Team One / El Segundo Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter Agency: 360i / New York Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal Agency: Havas WW SF / San Francisco Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture Agency: TAXI Canada / Toronto Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Tweets for Sweets Agency: Hellocomputer / Cape Town Client: Toyota Etios Category: Interactive Advertising / Other Interactive Media - Single
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Brand Transformation / Single
Pathfinder Kinect Experience Agency: Critical Mass / Calgary Client: Nissan Category: Brand Transformation / Single
Chip It! Agency: McKinney / Durham Client: Sherwin-Williams Category: Brand Transformation / Single
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Online Films & Video / Event or Live Webcast - Single
Thanks A Million Agency: Grey / New York Client: Febreze Category: Online Films & Video / Event or Live Webcast - Single
Pulse Agency: BBDO / New York Client: GE Category: Online Films & Video / Event or Live Webcast - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Online Films & Video / Event or Live Webcast - Single
Car vs Piano Agency: BBDO Russia / Moscow Client: Intouch Category: Online Films & Video / Event or Live Webcast - Single
Get Away With It Agency: Mullen / Boston Client: JetBlue Category: Online Films & Video / Event or Live Webcast - Single
Color Live Video Broadcast Application Agency: McCann / New York Client: Verizon Category: Online Films & Video / Event or Live Webcast - Single
Frank's Kayak Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn Agency: BBH / New York Client: Unilever Category: Integrated Branding / Consumer Campaign
Romanians are smart Agency: Bv Mccann Erickson / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Stand Ins Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Sorry about the twigs, folks Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB - Monteith's Category: Integrated Branding / Consumer Campaign
Pardon Me Agency: CP+B / Boulder Client: Grey Poupon Category: Integrated Branding / Consumer Campaign
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign
No Bollocks Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Integrated Branding / Consumer Campaign
Project Imagination Agency: Grey / New York Client: Canon Category: Integrated Branding / Consumer Campaign
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Integrated Branding / Consumer Campaign
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Consumer Campaign
20th Birthday Music Video Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Broadcast and Moving Image / Broadcast Design - Single or Series
WAR Agency: Contrapunto BBDO / Madrid Client: Amnesty International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Children's Film Festival Agency: Creature / Seattle Client: Northwest Film Forum Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Continuum Agency: DDB / Johannesburg Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Eco Technology Agency: Dentsu / Tokyo Client: Panasonic Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Muhammad Ali - The Greatest Words Agency: Ogilvy France / Paris Client: Louis Vuitton Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Prius "Hum" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Broadcast and Moving Image / Broadcast Design - Single or Series
DNB Moving Brand Images Agency: Snøhetta Design & Anti / Oslo Client: DNB Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV REBRAND 2011 Agency: VIMN MTV World Design Studio / Milan Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Collateral / Posters - Campaign
Earpod Posters Agency: Apple / Cupertino Client: Apple Category: Collateral / Posters - Campaign
How To Agency: BBDO / Mumbai Client: White Collar Hippies Category: Collateral / Posters - Campaign
Soul Poster Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Skyscrapers Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Posters - Campaign
Speech Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Collateral / Posters - Campaign
Evolution Agency: Lowe / Singapore Client: Unilever Category: Collateral / Posters - Campaign
Brains Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Collateral / Posters - Campaign
Puzzles Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Collateral / Posters - Campaign

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Interactive Advertising / Other Interactive Media - Single

13203N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Interactive Advertising / Other Interactive Media - Single

13204N

2013 Interactive Merit Award

84.Paris / Paris

Google Cultural Institute - Ch?teau de Versailles

Chaos to Perfection

Interactive Advertising / Other Interactive Media - Single

13205N

2013 Interactive Merit Award

Team One / El Segundo

Lexus

CinePrint

Interactive Advertising / Other Interactive Media - Single

13206N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Stream

Interactive Advertising / Other Interactive Media - Single

13207N

2013 Interactive Merit Award

360i / New York

Oscar Mayer

The Great American Bacon Barter

Interactive Advertising / Other Interactive Media - Single

13208N

2013 Interactive Merit Award

Havas WW SF / San Francisco

Sony

Twisted Metal

Interactive Advertising / Other Interactive Media - Single

13209N

2013 Interactive Merit Award

TAXI Canada / Toronto

TELUS Mobility

Big Picture

Interactive Advertising / Other Interactive Media - Single

13210N

2013 Interactive Merit Award

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Other Interactive Media - Single

13211N

2013 Interactive Merit Award

Hellocomputer / Cape Town

Toyota Etios

Tweets for Sweets

Interactive Advertising / Other Interactive Media - Single

13212N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Interactive Advertising / Other Interactive Media - Single

13213N

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Brand Transformation / Single

13329N

2013 Interactive Merit Award

Critical Mass / Calgary

Nissan

Pathfinder Kinect Experience

Brand Transformation / Single

13330N

2013 Interactive Merit Award

McKinney / Durham

Sherwin-Williams

Chip It!

Brand Transformation / Single

13331N

2013 Interactive Merit Award

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Online Films & Video / Event or Live Webcast - Single

13220N

2013 Interactive Merit Award

Grey / New York

Febreze

Thanks A Million

Online Films & Video / Event or Live Webcast - Single

13221N

2013 Interactive Merit Award

BBDO / New York

GE

Pulse

Online Films & Video / Event or Live Webcast - Single

13222N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Online Films & Video / Event or Live Webcast - Single

13223N

2013 Interactive Merit Award

BBDO Russia / Moscow

Intouch

Car vs Piano

Online Films & Video / Event or Live Webcast - Single

13224N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Get Away With It

Online Films & Video / Event or Live Webcast - Single

13225N

2013 Interactive Merit Award

McCann / New York

Verizon

Color Live Video Broadcast Application

Online Films & Video / Event or Live Webcast - Single

13226N

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Frank's Kayak

Integrated Branding / Consumer Campaign

13485G

2013 Advertising Merit Award

BBH / New York

Unilever

Susan Glenn

Integrated Branding / Consumer Campaign

13486G

2013 Advertising Merit Award

Bv Mccann Erickson / Bucharest

Kandia Dulce

Romanians are smart

Integrated Branding / Consumer Campaign

13487G

2013 Advertising Merit Award

Clemenger BBDO / Melbourne

National Australia Bank

Stand Ins

Integrated Branding / Consumer Campaign

13488G

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

DB - Monteith's

Sorry about the twigs, folks

Integrated Branding / Consumer Campaign

13489G

2013 Advertising Merit Award

CP+B / Boulder

Grey Poupon

Pardon Me

Integrated Branding / Consumer Campaign

13490G

2013 Advertising Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Integrated Branding / Consumer Campaign

13491G

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

No Bollocks

Integrated Branding / Consumer Campaign

13492G

2013 Advertising Merit Award

Grey / New York

Canon

Project Imagination

Integrated Branding / Consumer Campaign

13493G

2013 Advertising Merit Award

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Integrated Branding / Consumer Campaign

13494G

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Laika Studios

ParaNorman

Integrated Branding / Consumer Campaign

13495G

2013 Design Merit Award

Cartoon Network / Atlanta

Cartoon Network

20th Birthday Music Video

Broadcast and Moving Image / Broadcast Design - Single or Series

13218D

2013 Design Merit Award

Contrapunto BBDO / Madrid

Amnesty International

WAR

Broadcast and Moving Image / Broadcast Design - Single or Series

13219D

2013 Design Merit Award

Creature / Seattle

Northwest Film Forum

Children's Film Festival

Broadcast and Moving Image / Broadcast Design - Single or Series

13220D

2013 Design Merit Award

DDB / Johannesburg

Honda

Continuum

Broadcast and Moving Image / Broadcast Design - Single or Series

13221D

2013 Design Merit Award

Dentsu / Tokyo

Panasonic

Eco Technology

Broadcast and Moving Image / Broadcast Design - Single or Series

13222D

2013 Design Merit Award

Ogilvy France / Paris

Louis Vuitton

Muhammad Ali - The Greatest Words

Broadcast and Moving Image / Broadcast Design - Single or Series

13223D

2013 Design Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Prius "Hum"

Broadcast and Moving Image / Broadcast Design - Single or Series

13224D

2013 Design Merit Award

Snøhetta Design & Anti / Oslo

DNB

DNB Moving Brand Images

Broadcast and Moving Image / Broadcast Design - Single or Series

13225D

2013 Design Merit Award

VIMN MTV World Design Studio / Milan

VIMN MTV World Design Studio Milan

MTV REBRAND 2011

Broadcast and Moving Image / Broadcast Design - Single or Series

13226D

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement Campaign

Collateral / Posters - Campaign

13223A

2013 Advertising Merit Award

Apple / Cupertino

Apple

Earpod Posters

Collateral / Posters - Campaign

13224A

2013 Advertising Merit Award

BBDO / Mumbai

White Collar Hippies

How To

Collateral / Posters - Campaign

13225A

2013 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul Poster

Collateral / Posters - Campaign

13226A

2013 Advertising Merit Award

Leo Burnett / Duesseldorf

Makita Power Tools

Skyscrapers

Collateral / Posters - Campaign

13228A

2013 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Guitar Player

Speech

Collateral / Posters - Campaign

13229A

2013 Advertising Merit Award

Lowe / Singapore

Unilever

Evolution

Collateral / Posters - Campaign

13230A

2013 Advertising Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Brains

Collateral / Posters - Campaign

13231A

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Puzzles

Collateral / Posters - Campaign

13232A

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