The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13073D_1.jpg)
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13037G_1.jpg)
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13072N_1.jpg)
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13053E_1.jpg)
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13048N_1.jpg)
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
![](/images/userfiles/images/awards/os-green-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13060E_1.jpg)
ZOMBIU
Agency: UBISOFT MONTPELLIER / Paris
Client: UBISOFT Category: Craft / Technique / Best Animation
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13009A_1.jpg)
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13003A_1.jpg)
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13037D_1.jpg)
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13068N_4.jpg)
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Online Films & Video / Music Videos
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13069N_2.jpg)
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Music Videos
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](/images/defaults/awards_audio_thumb.jpg)
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Radio / Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13100N_5.jpg)
Swedens Largest Energy Experiment
Agency: Forsman & Bodenfors / Gothenburg
Client: E.ON Category: User Experience Design / Interaction Design
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13101N_1.jpg)
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Interaction Design
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13102N_1.jpg)
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: User Experience Design / Interaction Design
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13014A_1.jpg)
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13016A_1.jpg)
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13073D_1.jpg)
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13017D_1.jpg)
Daily Fun Math
Agency: Grey / Jakarta
Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13040T_1.jpg)
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Consumer Television / 60 Second - Single
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13041T_1.jpg)
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13041D_1.jpg)
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney
Client: Ramblin' Brands Category: Package Design / Product Line
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13037E_1.jpg)
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: Experiential
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13009E_1.jpg)
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Film / Documentaries - Features
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13006N_2.jpg)
ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Websites / Consumer Goods
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13001A_1.jpg)
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13024E_1.jpg)
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York
Client: Verizon Wireless Category: Branded Apps / Single
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13033A_1.jpg)
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13025D_1.jpg)
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13006A_1.jpg)
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13018A_1.jpg)
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13001N_1.jpg)
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites / Branded Games
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13046D_1.jpg)
Bridge of Life
Agency: Cheil Worldwide / Seoul
Client: Samsung Life Insurance Category: Municipal Design / Single or Series
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13028N_2.jpg)
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13030N_5.jpg)
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13066T_1.jpg)
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Branded Content / Online
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13041E_1.jpg)
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Custom Content
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13076D_1.jpg)
Icons of Progress
Agency: Ogilvy / New York
Client: IBM Category: Design Does / Brand Transformation
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13051D_1.jpg)
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13105N_2.jpg)
Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Usability
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13022N_2.jpg)
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13076G_1.jpg)
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Integrated Branding / Consumer Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13077G_1.jpg)
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13078G_1.jpg)
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Consumer Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13073D_1.jpg)
Award:
2013 Design Best of Show Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Annual ID:
13073D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13037G_1.jpg)
Award:
2013 Advertising Best of Show Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13037G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13072N_1.jpg)
Award:
2013 Interactive Best of Show Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13072N
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13053E_1.jpg)
Award:
2013 Branded Entertainment Best of Show Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Annual ID:
13053E
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13048N_1.jpg)
Award:
2013 Interactive Green Pencil
Agency:
WhybinTBWA Group / Melbourne
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13048N
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13060E_1.jpg)
Award:
2013 Branded Entertainment Gold Pencil
Agency:
UBISOFT MONTPELLIER / Paris
Client:
UBISOFT
Title:
ZOMBIU
Category:
Craft / Technique / Best Animation
Annual ID:
13060E
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13009A_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Annual ID:
13009A
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13003A_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13003A
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13037D_1.jpg)
Award:
2013 Design Gold Pencil
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
BUND Berlin
Title:
Tree Concert
Category:
Spatial Design / Outdoor Spaces
Annual ID:
13037D
![](/images/defaults/awards_audio_thumb.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Annual ID:
13508R
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13068N_4.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Annual ID:
13068N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13069N_2.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Annual ID:
13069N
![](/images/defaults/awards_audio_thumb.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
13528R
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13100N_5.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
E.ON
Title:
Swedens Largest Energy Experiment
Category:
User Experience Design / Interaction Design
Annual ID:
13100N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13101N_1.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Interaction Design
Annual ID:
13101N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13102N_1.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
TBWA / Helsinki
Client:
Adidas
Title:
adidas Window Shopping
Category:
User Experience Design / Interaction Design
Annual ID:
13102N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13014A_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13014A
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13069D_1.jpg)
Award:
2013 Design Gold Pencil
Agency:
RKCR Y&R / London
Client:
BBC Sport
Title:
Stadium UK
Category:
Craft / Animation - Single
Annual ID:
13069D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13016A_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Annual ID:
13016A
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13073D_1.jpg)
Award:
2013 Design Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Annual ID:
13073D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13017D_1.jpg)
Award:
2013 Design Gold Pencil
Agency:
Grey / Jakarta
Client:
PT KIE Indonesia
Title:
Daily Fun Math
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13017D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13040T_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Annual ID:
13040T
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13041T_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Annual ID:
13041T
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13041D_1.jpg)
Award:
2013 Design Gold Pencil
Agency:
Bear Meets Eagle On Fire / Sydney
Client:
Ramblin' Brands
Title:
Smile Makers Vibrators
Category:
Package Design / Product Line
Annual ID:
13041D
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13037E_1.jpg)
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Annual ID:
13037E
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13009E_1.jpg)
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Team Spirit
Category:
Film / Documentaries - Features
Annual ID:
13009E
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13011E_1.jpg)
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Ogilvy / Brazil
Client:
Dove
Title:
Real Beauty Sketches
Category:
Film / Documentaries - Shorts
Annual ID:
13011E
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13005N_2.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
Stinkdigital / London
Client:
Nike
Title:
My Time Is Now
Category:
Websites / Consumer Goods
Annual ID:
13005N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13006N_2.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Annual ID:
13006N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13001A_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13001A
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13024E_1.jpg)
Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Erickson New York / New York
Client:
Verizon Wireless
Title:
The Verizon COLOR Live Broadcast Application
Category:
Branded Apps / Single
Annual ID:
13024E
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13033A_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13033A
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13025D_1.jpg)
Award:
2013 Design Gold Pencil
Agency:
Landor Associates / San Francisco
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13025D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13006A_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13006A
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13018A_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Annual ID:
13018A
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13001N_1.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Annual ID:
13001N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13046D_1.jpg)
Award:
2013 Design Gold Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Life Insurance
Title:
Bridge of Life
Category:
Municipal Design / Single or Series
Annual ID:
13046D
![](https://d2z00kf51ll94q.cloudfront.net/archive/os/2013/thumbs/13063T_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Annual ID:
13063T
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13028N_2.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13028N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13030N_5.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13030N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13066T_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Category:
Branded Content / Online
Annual ID:
13066T
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13079N_3.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Faktum
Title:
Faktum Hotels
Category:
Craft / Photography
Annual ID:
13079N
![](https://d2z00kf51ll94q.cloudfront.net/archive/ose/2013/thumbs/13041E_1.jpg)
Award:
2013 Branded Entertainment Gold Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Custom Content
Annual ID:
13041E
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13076D_1.jpg)
Award:
2013 Design Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Icons of Progress
Category:
Design Does / Brand Transformation
Annual ID:
13076D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13051D_1.jpg)
Award:
2013 Design Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13051D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13105N_2.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
R/GA London / New York
Client:
Getty Images
Title:
Getty Images The Watermark Project
Category:
User Experience Design / Usability
Annual ID:
13105N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13022N_2.jpg)
Award:
2013 Interactive Gold Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13022N
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13076G_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13076G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13077G_1.jpg)
Award:
2013 Advertising Gold Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13077G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2013/thumbs1x1/13078G_1.jpg)