The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
Sydney Pavilion / Shanghai Biennale
Agency: Re / Sydney
Client: 4A Centre for Contemporary Asian Art Category: Collateral Design / Booklets and Brochures
Growing up LGBT in America
Agency: Design Army / Washington, DC
Client: Human Rights Campaign Category: Collateral Design / Booklets and Brochures
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral Design / Booklets and Brochures
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 2
Agency: Grey New York / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Daily Fun Math
Agency: Grey / Jakarta
Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Writing
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G Category: Consumer Television / Over 60 second - Single
Beer Chase
Agency: Clemenger BBDO / Melbourne
Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
Color Live Video Broadcast Application
Agency: McCann Erickson / New York
Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Branded Content / Online
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Branded Content / Online
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Branded Content / Online
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series
Complice
Agency: Three & Co. / Osaka
Client: Complice Category: Collateral Design / Posters - Series
Magnetic World
Agency: Hakuhodo / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
One Page. One Ink. One Goal.
Agency: Trigger / Calgary
Client: Calgary Zoo Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
Pennies for Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Camp Victory
Agency: Hush / Brooklyn
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Collateral / Posters - Single
Dumb Ways To Die
Agency: McCann Melbourne / Melbourne
Client: Metro Trains Category: Non-Broadcast / Short-form
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Non-Broadcast / Short-form
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Days to Live
Agency: CP+B / London
Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13072N
Award:
2013 Design Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Annual ID:
13073D
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13037G
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Annual ID:
13053E
Award:
2013 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13064N
Award:
2013 Interactive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13065N
Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Annual ID:
13018A
Award:
2013 Advertising Silver Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Annual ID:
13019A
Award:
2013 Advertising Bronze Pencil
Agency:
The Monkeys/MAUD / Sydney
Client:
Diageo
Title:
Mixionary
Category:
Collateral / Posters - Campaign
Annual ID:
13020A
Award:
2013 Design Silver Pencil
Agency:
Re / Sydney
Client:
4A Centre for Contemporary Asian Art
Title:
Sydney Pavilion / Shanghai Biennale
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13020D
Award:
2013 Design Bronze Pencil
Agency:
Design Army / Washington, DC
Client:
Human Rights Campaign
Title:
Growing up LGBT in America
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13021D
Award:
2013 Design Bronze Pencil
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13022D
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13048T
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13049T
Award:
2013 Advertising Bronze Pencil
Agency:
Grey New York / New York
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13050T
Award:
2013 Design Gold Pencil
Agency:
Grey / Jakarta
Client:
PT KIE Indonesia
Title:
Daily Fun Math
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13017D
Award:
2013 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13018D
Award:
2013 Advertising Bronze Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Annual ID:
13032A
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Writing
Annual ID:
13059E
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
P&G
Title:
Best Job
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13053T
Award:
2013 Advertising Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Carlton & United Breweries - Fosters
Title:
Beer Chase
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13054T
Award:
2013 Advertising Bronze Pencil
Agency:
Wunderman / Buenos Aires
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13055T
Award:
2013 Interactive Silver Pencil
Agency:
Look At Media / Moscow
Client:
The Village
Title:
Parking Douche
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13035N
Award:
2013 Interactive Bronze Pencil
Agency:
McCann Erickson / New York
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13036N
Award:
2013 Advertising Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Category:
Branded Content / Online
Annual ID:
13066T
Award:
2013 Advertising Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Branded Content / Online
Annual ID:
13067T
Award:
2013 Advertising Bronze Pencil
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Branded Content / Online
Annual ID:
13068T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
It's Not Crazy It's Sports Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13056T
Award:
2013 Interactive Silver Pencil
Agency:
TBWA Stockholm / Stockholm
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13049N
Award:
2013 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13050N
Award:
2013 Design Gold Pencil
Agency:
601bisang / seoul
Client:
601bisang
Title:
Red Dot Exhibition Poster: Digilog601
Category:
Collateral Design / Posters - Series
Annual ID:
13004D
Award:
2013 Design Gold Pencil
Agency:
Three & Co. / Osaka
Client:
Complice
Title:
Complice
Category:
Collateral Design / Posters - Series
Annual ID:
13005D
Award:
2013 Design Silver Pencil
Agency:
Y&R / Dubai
Client:
Papers Worldwide
Title:
Manimal
Category:
Collateral Design / Posters - Series
Annual ID:
13006D
Award:
2013 Design Bronze Pencil
Agency:
Hakuhodo / Tokyo
Client:
dmg::events Japan
Title:
Magnetic World
Category:
Collateral Design / Posters - Series
Annual ID:
13007D
Award:
2013 Design Silver Pencil
Agency:
Trigger / Calgary
Client:
Calgary Zoo
Title:
One Page. One Ink. One Goal.
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13019D
Award:
2013 Advertising Silver Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Annual ID:
13031A
Award:
2013 Design Bronze Pencil
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Annual ID:
13014D
Award:
2013 Interactive Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13044N
Award:
2013 Interactive Gold Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13045N
Award:
2013 Interactive Silver Pencil
Agency:
DLKW LOWE / London
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13046N
Award:
2013 Interactive Bronze Pencil
Agency:
Hush / Brooklyn
Client:
Nike
Title:
Camp Victory
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13047N
Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Annual ID:
13016A
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Annual ID:
13017A
Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Melbourne / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Non-Broadcast / Short-form
Annual ID:
13028E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Non-Broadcast / Short-form
Annual ID:
13029E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Non-Broadcast / Short-form
Annual ID:
13030E
Award:
2013 Interactive Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13076N
Award:
2013 Interactive Silver Pencil
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13077N
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / London
Client:
Diesel
Title:
Days to Live
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13078N
Award:
2013 Interactive Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13088N
