The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Iceberg Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Campaign
DC Shoes: Ken Block's Gymkhana Five Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Online Films & Video / Long Form - Single
Tundra Shuttle Endeavour Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Smile Makers Vibrators Agency: Bear Meets Eagle on Fire / Sydney Client: Ramblin' Brands Category: Product Design / Single or Series
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Design Does / Brand Transformation
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
Hashtag Killer Case Study Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Category: Innovation in Branded Content / Single
Three Little Pigs Agency: BBH / London Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Non-Broadcast / Short-form
My Blood Is Red and Black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
Don?t make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Self-Promotion / Single or Series
ZOMBIU Agency: UBISOFT MONTPELLIER / Paris Client: UBISOFT Category: Craft / Technique / Best Animation
Red Dot Exhibition Poster: Digilog601 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Series
Complice Agency: Three & Co. / Osaka Client: Complice Category: Collateral Design / Posters - Series
Sharing Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Package Design / Single or Series
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Spatial Design / Indoor Spaces
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single
The Sunday Times Rich List Campaign Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Custom Content
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Creative Use of Music Supporting A Brand
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single
The Whole Picture Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
The Great Paper Airplane Project Agency: BBDO San Francisco / San Francisco Client: Pima Air & Space Museum Category: Design Does / Industrial Design
Nature Valley Trail View Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single
The Singing Alphabet Agency: Mother / London Client: The Ministry of Letters Category: Gaming / Branded Mobile Games
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
My Time Is Now Agency: Stinkdigital / London Client: Nike Category: Websites / Consumer Goods
ParaNorman Website Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods
A Long Day of Childhood - Radio Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign

2013 Advertising Gold Pencil

Grey Group China / Beijing

Tui

Iceberg

Magazine / Full Page or Spread - Campaign

13006A

2013 Interactive Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC Shoes: Ken Block's Gymkhana Five

Online Films & Video / Long Form - Single

13058N

2013 Interactive Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Shuttle Endeavour Campaign

Integrated Branding / Integrated Branding Campaign - Online

13076N

2013 Design Gold Pencil

Bear Meets Eagle on Fire / Sydney

Ramblin' Brands

Smile Makers Vibrators

Product Design / Single or Series

13043D

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

Experiential

13037E

2013 Design Gold Pencil

Ogilvy / New York

IBM

Icons of Progress

Design Does / Brand Transformation

13076D

2013 Interactive Gold Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / Consumer Goods

13028N

2013 Branded Entertainment Gold Pencil

DDB NY / New York

Water is Life

Hashtag Killer Case Study

Innovation in Branded Content / Single

13044E

2013 Branded Entertainment Gold Pencil

Johannes Leonardo / New York

Google

Project Re: Brief

Innovation in Branded Content / Single

13045E

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Cinema Advertising / Long Form - :90 and Over - Single

13061T

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Cinema Advertising / Long Form - :90 and Over - Single

13062T

2013 Design Gold Pencil

Serviceplan / Munch

Innocence in Danger

The Daily Abuse

Public Service / Outdoor and Transit - Single

13060D

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

13544R

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman

Integrated Branding / Integrated Branding Campaign - 360

13073N

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Non-Broadcast / Short-form

13028E

2013 Interactive Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vit?ria

My Blood Is Red and Black

Interactive Advertising / Environmental/Experiential - Single

13044N

2013 Interactive Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Interactive Advertising / Environmental/Experiential - Single

13045N

2013 Interactive Gold Pencil

DDB Tribal Group / Berlin

Volkswagen

Don?t make up and drive

Online Films & Video / Short Form - Single

13055N

2013 Design Gold Pencil

Kolle Rebbe / Hamburg

Haelssen & Lyon

The Tea Calendar

Self-Promotion / Single or Series

13030D

2013 Design Gold Pencil

Kolle Rebbe / Hamburg

Gruner + Jahr

Meltdown

Self-Promotion / Single or Series

13031D

2013 Branded Entertainment Gold Pencil

UBISOFT MONTPELLIER / Paris

UBISOFT

ZOMBIU

Craft / Technique / Best Animation

13060E

2013 Design Gold Pencil

601bisang / seoul

601bisang

Red Dot Exhibition Poster: Digilog601

Collateral Design / Posters - Series

13004D

2013 Design Gold Pencil

Three & Co. / Osaka

Complice

Complice

Collateral Design / Posters - Series

13005D

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

Sharing

Consumer Radio / Single

13508R

2013 Interactive Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Online Films & Video / Music Videos

13068N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Online Films & Video / Music Videos

13069N

2013 Design Gold Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Package Design / Single or Series

13040D

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

13033A

2013 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Broadcast and Moving Image / Broadcast Design - Single or Series

13051D

2013 Design Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Spatial Design / Indoor Spaces

13034D

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Brand Transformation / Single

13082G

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List Campaign

Newspaper / Full Page or Spread - Campaign

13003A

2013 Branded Entertainment Gold Pencil

DraftFCB New Zealand / Auckland

SPCA / MINI New Zealand

Driving Dogs

Custom Content

13041E

2013 Advertising Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO

Branded Content / Online

13066T

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Creative Use of Music Supporting A Brand

13034E

2013 Branded Entertainment Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Muscle Music

Creative Use of Music Supporting A Brand

13035E

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Collateral / Posters - Single

13016A

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

P&G

Best Job

Consumer Television / Over 60 second - Single

13053T

2013 Advertising Gold Pencil

BBH / London

Guardian

The Whole Picture

Integrated Branding / Consumer Campaign

13076G

2013 Advertising Gold Pencil

DraftFCB New Zealand / Auckland

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

13077G

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

13078G

2013 Advertising Gold Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Out Of Home / Billboards - Campaign

13013A

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Innovation in Advertising / Single or Campaign

13070G

2013 Design Gold Pencil

BBDO San Francisco / San Francisco

Pima Air & Space Museum

The Great Paper Airplane Project

Design Does / Industrial Design

13078D

2013 Branded Entertainment Gold Pencil

McCann Erickson New York / New York

General Mills

Nature Valley Trail View

Best Branded Content Channel / Single

13047E

2013 Branded Entertainment Gold Pencil

Mother / London

The Ministry of Letters

The Singing Alphabet

Gaming / Branded Mobile Games

13020E

2013 Interactive Gold Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Mobile Applications/Sites / Augmented Reality

13022N

2013 Interactive Gold Pencil

Stinkdigital / London

Nike

My Time Is Now

Websites / Consumer Goods

13005N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman Website

Websites / Consumer Goods

13006N

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Radio Campaign

Consumer Radio / Campaign

13528R

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