The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Amphibiox Agency: SMFB / Oslo Client: Geox Category: User Experience Design / Visual Design
Chrome Experiment: Ramayana Agency: Ogilvy & Mather / Singapore Client: Google Category: User Experience Design / Visual Design
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Visual Design
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
Never Stop, Never Settle Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
Top Search Result Agency: Naked Communications Sweden / Stockholm Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Digital Signings Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Parking Douche Agency: Look At Media / Moscow Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
Color Live Video Broadcast Application Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
The Joy of Books Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Animation/Motion Graphics
Bullet Agency: Cundari / Toronto Client: BMW Canada Category: Craft / Animation/Motion Graphics
JAM With Chrome Agency: Google Creative Lab / London Client: Google Category: Craft / Animation/Motion Graphics
Maki-San Agency: Kinetic / Singapore Client: Maki-San Category: Craft / Animation/Motion Graphics
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
A Long Day of Childhood - Integrated Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
My Time Is Now Agency: Stinkdigital / London Client: Nike Category: Websites / Consumer Goods
ParaNorman Website Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
Nature Valley Trail View Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods
Don?t make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single
Sheepdog Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games
Cube Agency: B-Reel / New York Client: Google Maps Category: Websites / Branded Games
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Websites / Branded Games
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Websites / Branded Games
Golf 7 Catalogue Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
Band-Aid Magic Vision Agency: JWT / New York Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Fly Delta iPad App Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
NZTA Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Mean Stinks Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Team GB Agency: Pirata / London Client: BOA Category: Websites / Corporate Website
Killing Lincoln Agency: Mullen / Boston Client: National Geographic Category: Websites / Corporate Website
Grolsch Photo Machines Agency: Naked Communications Sweden / Stockholm Client: Grolsch, SAB Miller Category: Brand Transformation / Single
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
OneNike Agency: R/GA / New York Client: Nike Category: User Experience Design / Information Architecture
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Services

2013 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

13072N

2013 Interactive Gold Pencil

SMFB / Oslo

Geox

Amphibiox

User Experience Design / Visual Design

13095N

2013 Interactive Silver Pencil

Ogilvy & Mather / Singapore

Google

Chrome Experiment: Ramayana

User Experience Design / Visual Design

13096N

2013 Interactive Bronze Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Visual Design

13097N

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Interactive Bronze Pencil

Droga5 / New York

Hennessy

Never Stop, Never Settle

Craft / Sound Design

13086N

2013 Interactive Silver Pencil

Memac Ogilvy/OgilvyAction / Dubai

IKEA

The Worlds Smallest IKEA Store

Interactive Advertising / Banners - Fixed Space - Single

13040N

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Norton

Top Search Result

Interactive Advertising / Banners - Fixed Space - Single

13041N

2013 Interactive Silver Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / E-Commerce

13031N

2013 Interactive Bronze Pencil

TBWA / Helsinki

Adidas

adidas Window Shopping

Mobile Applications/Sites / E-Commerce

13032N

2013 Interactive Bronze Pencil

Google Creative Lab / London

Google

Digital Signings

Online Films & Video / Event or Live Webcast - Single

13054N

2013 Interactive Silver Pencil

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Interactive Advertising / Other Interactive Media - Single

13049N

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Interactive Advertising / Other Interactive Media - Single

13050N

2013 Interactive Silver Pencil

Look At Media / Moscow

The Village

Parking Douche

Mobile Applications/Sites / Social Networks/Community

13035N

2013 Interactive Bronze Pencil

McCann Erickson / New York

Verizon

Color Live Video Broadcast Application

Mobile Applications/Sites / Social Networks/Community

13036N

2013 Interactive Gold Pencil

Lowe Roche / Toronto

Type Books

The Joy of Books

Craft / Animation/Motion Graphics

13081N

2013 Interactive Silver Pencil

Cundari / Toronto

BMW Canada

Bullet

Craft / Animation/Motion Graphics

13082N

2013 Interactive Silver Pencil

Google Creative Lab / London

Google

JAM With Chrome

Craft / Animation/Motion Graphics

13083N

2013 Interactive Bronze Pencil

Kinetic / Singapore

Maki-San

Maki-San

Craft / Animation/Motion Graphics

13084N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman

Integrated Branding / Integrated Branding Campaign - 360

13073N

2013 Interactive Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

13074N

2013 Interactive Silver Pencil

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Integrated Branding / Integrated Branding Campaign - 360

13075N

2013 Interactive Gold Pencil

Stinkdigital / London

Nike

My Time Is Now

Websites / Consumer Goods

13005N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman Website

Websites / Consumer Goods

13006N

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

Websites / Consumer Goods

13007N

2013 Interactive Bronze Pencil

McCann Erickson / New York

General Mills

Nature Valley Trail View

Websites / Consumer Goods

13008N

2013 Interactive Gold Pencil

DDB Tribal Group / Berlin

Volkswagen

Don?t make up and drive

Online Films & Video / Short Form - Single

13055N

2013 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

Diageo

Sheepdog

Online Films & Video / Short Form - Single

13056N

2013 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video

Online Films & Video / Short Form - Single

13057N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Websites / Branded Games

13001N

2013 Interactive Silver Pencil

B-Reel / New York

Google Maps

Cube

Websites / Branded Games

13002N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Websites / Branded Games

13003N

2013 Interactive Bronze Pencil

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Websites / Branded Games

13004N

2013 Interactive Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen

Golf 7 Catalogue

Mobile Applications/Sites / Durable Goods

13029N

2013 Interactive Gold Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Mobile Applications/Sites / Augmented Reality

13022N

2013 Interactive Silver Pencil

JWT / New York

Johnson & Johnson / Band-Aid

Band-Aid Magic Vision

Mobile Applications/Sites / Augmented Reality

13023N

2013 Interactive Bronze Pencil

La Comunidad / Miami

Volvo

Volvo In Every Car

Mobile Applications/Sites / Augmented Reality

13024N

2013 Interactive Bronze Pencil

McCann Erickson / New York

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Augmented Reality

13025N

2013 Interactive Bronze Pencil

AKQA / D.C.

Delta Air Lines

Fly Delta iPad App

Mobile Applications/Sites / Services/Utilities

13034N

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Interactive Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

NZTA Flash

Interactive Advertising / Public Service/Non-Profit

13052N

2013 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Interactive Advertising / Public Service/Non-Profit

13053N

2013 Interactive Bronze Pencil

Leo Burnett / Chicago

P&G - Secret

Mean Stinks

Social Media / Communities / Microblogging

13087N

2013 Interactive Silver Pencil

Pirata / London

BOA

Team GB

Websites / Corporate Website

13009N

2013 Interactive Bronze Pencil

Mullen / Boston

National Geographic

Killing Lincoln

Websites / Corporate Website

13010N

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Grolsch, SAB Miller

Grolsch Photo Machines

Brand Transformation / Single

13094N

2013 Interactive Gold Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / Consumer Goods

13028N

2013 Interactive Gold Pencil

R/GA / New York

Nike

OneNike

User Experience Design / Information Architecture

13098N

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

User Experience Design / Information Architecture

13099N

2013 Interactive Gold Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Websites / Services

13017N

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