The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Interactive
- All
- Advertising
- Branded Entertainment
- Design
- Interactive
Award
Category
Award
Agency
Client
Title
Category
Annual ID

Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360


Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign


DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single


ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360


"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google Category: Interactive Advertising / Banners - Dynamic - Single


Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Usability


Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Websites / Services


VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods


Swedens Largest Energy Experiment
Agency: Forsman & Bodenfors / Gothenburg
Client: E.ON Category: User Experience Design / Interaction Design


Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Interaction Design


adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: User Experience Design / Interaction Design


Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games


Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit


ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Websites / Consumer Goods


Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Online Films & Video / Short Form - Single


You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Social Media / Best Use of Social Media/Facebook


The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Social Media / Best Use of Social Media/Facebook


Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites / Branded Games


Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Online Films & Video / Music Videos


Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Music Videos


Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online


The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Animation/Motion Graphics


Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality


My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single


LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single


OneNike
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Information Architecture


Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single


Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single


A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360


Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360


The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single


Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Services


Chrome Experiment: Ramayana
Agency: Ogilvy & Mather / Singapore
Client: Google Category: User Experience Design / Visual Design


Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit


Golf 7 Catalogue
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods


The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single


WWF Together App
Agency: AKQA / D.C.
Client: World Wildlife Fund Category: User Experience Design / Interaction Design


Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality


VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce


Hashtag Killer
Agency: DDB New York / New York
Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit


World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Websites / Social Networks/Community


World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook


Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13072N

Award:
2013 Interactive Green Pencil
Agency:
WhybinTBWA Group / Melbourne
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13048N

Award:
2013 Interactive Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Annual ID:
13058N

Award:
2013 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Faktum
Title:
Faktum Hotels
Category:
Craft / Photography
Annual ID:
13079N

Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13073N

Award:
2013 Interactive Gold Pencil
Agency:
Grow / Norfolk
Client:
Google
Title:
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13042N

Award:
2013 Interactive Gold Pencil
Agency:
R/GA London / New York
Client:
Getty Images
Title:
Getty Images The Watermark Project
Category:
User Experience Design / Usability
Annual ID:
13105N

Award:
2013 Interactive Gold Pencil
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Websites / Services
Annual ID:
13017N

Award:
2013 Interactive Gold Pencil
Agency:
SMFB / Oslo
Client:
Geox
Title:
Amphibiox
Category:
User Experience Design / Visual Design
Annual ID:
13095N

Award:
2013 Interactive Gold Pencil
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13028N

Award:
2013 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
E.ON
Title:
Swedens Largest Energy Experiment
Category:
User Experience Design / Interaction Design
Annual ID:
13100N

Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Interaction Design
Annual ID:
13101N

Award:
2013 Interactive Gold Pencil
Agency:
TBWA / Helsinki
Client:
Adidas
Title:
adidas Window Shopping
Category:
User Experience Design / Interaction Design
Annual ID:
13102N

Award:
2013 Interactive Gold Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13026N

Award:
2013 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13030N

Award:
2013 Interactive Gold Pencil
Agency:
Stinkdigital / London
Client:
Nike
Title:
My Time Is Now
Category:
Websites / Consumer Goods
Annual ID:
13005N

Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Annual ID:
13006N

Award:
2013 Interactive Gold Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Annual ID:
13055N

Award:
2013 Interactive Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13088N

Award:
2013 Interactive Gold Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13089N

Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Annual ID:
13001N

Award:
2013 Interactive Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Annual ID:
13068N

Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Annual ID:
13069N

Award:
2013 Interactive Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13076N

Award:
2013 Interactive Gold Pencil
Agency:
Lowe Roche / Toronto
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Animation/Motion Graphics
Annual ID:
13081N

Award:
2013 Interactive Gold Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13022N

Award:
2013 Interactive Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13044N

Award:
2013 Interactive Gold Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13045N

Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Annual ID:
13098N

Award:
2013 Interactive Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Annual ID:
13059N

Award:
2013 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Animal
Title:
Boxing Lessons with Eric Kelly
Category:
Online Films & Video / Long Form - Single
Annual ID:
13060N

Award:
2013 Interactive Silver Pencil
Agency:
CP+B / London
Client:
Diesel
Title:
Days To Live
Category:
Craft / Photography
Annual ID:
13080N

Award:
2013 Interactive Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13074N

Award:
2013 Interactive Silver Pencil
Agency:
Tribal DDB / Toronto
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13075N

Award:
2013 Interactive Silver Pencil
Agency:
TBWA Stockholm / Stockholm
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13049N

Award:
2013 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Usability
Annual ID:
13106N

Award:
2013 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
Websites / Services
Annual ID:
13018N

Award:
2013 Interactive Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Google
Title:
Chrome Experiment: Ramayana
Category:
User Experience Design / Visual Design
Annual ID:
13096N

Award:
2013 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13064N

Award:
2013 Interactive Silver Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Golf 7 Catalogue
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13029N

Award:
2013 Interactive Silver Pencil
Agency:
Memac Ogilvy/OgilvyAction / Dubai
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13040N

Award:
2013 Interactive Silver Pencil
Agency:
Pirata / London
Client:
BOA
Title:
Team GB
Category:
Websites / Corporate Website
Annual ID:
13009N

Award:
2013 Interactive Silver Pencil
Agency:
AKQA / D.C.
Client:
World Wildlife Fund
Title:
WWF Together App
Category:
User Experience Design / Interaction Design
Annual ID:
13103N

Award:
2013 Interactive Silver Pencil
Agency:
Antfood / Brooklyn
Client:
Good Books
Title:
Metamorphosis
Category:
Craft / Sound Design
Annual ID:
13085N

Award:
2013 Interactive Silver Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13038N

Award:
2013 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Consumer Goods
Annual ID:
13007N

Award:
2013 Interactive Silver Pencil
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
13031N

Award:
2013 Interactive Silver Pencil
Agency:
DDB New York / New York
Client:
Waterislife
Title:
Hashtag Killer
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13051N

Award:
2013 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Websites / Social Networks/Community
Annual ID:
13020N
