The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Buyral Agency: John St. / Toronto Client: John St. Category: Online Films & Video / Self-Promotion - Single
A Long Day of Childhood - Integrated Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Days To Live Agency: CP+B / London Client: Diesel Category: Craft / Photography
Cube Agency: B-Reel / New York Client: Google Maps Category: Websites / Branded Games
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Websites / Branded Games
Band-Aid Magic Vision Agency: JWT / New York Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Websites / Social Networks/Community
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
Team GB Agency: Pirata / London Client: BOA Category: Websites / Corporate Website
Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Music Videos
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
SR-PLUS Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Radio Category: Websites / Public Service/Non-Profit
Here At Home Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Websites / Public Service/Non-Profit
OneNike Agency: R/GA / New York Client: Nike Category: Websites / E-Commerce
Parking Douche Agency: Look At Media / Moscow Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
Bullet Agency: Cundari / Toronto Client: BMW Canada Category: Craft / Animation/Motion Graphics
JAM With Chrome Agency: Google Creative Lab / London Client: Google Category: Craft / Animation/Motion Graphics
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Interaction Design
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
Chrome Experiment: Ramayana Agency: Ogilvy & Mather / Singapore Client: Google Category: User Experience Design / Visual Design
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Golf 7 Catalogue Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
Blades by Kenny Powers Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly Agency: Mother New York / New York Client: Animal Category: Online Films & Video / Long Form - Single

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

User Experience Design / Information Architecture

13099N

2013 Interactive Silver Pencil

John St. / Toronto

John St.

Buyral

Online Films & Video / Self-Promotion - Single

13066N

2013 Interactive Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

13074N

2013 Interactive Silver Pencil

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Integrated Branding / Integrated Branding Campaign - 360

13075N

2013 Interactive Silver Pencil

CP+B / London

Diesel

Days To Live

Craft / Photography

13080N

2013 Interactive Silver Pencil

B-Reel / New York

Google Maps

Cube

Websites / Branded Games

13002N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Websites / Branded Games

13003N

2013 Interactive Silver Pencil

JWT / New York

Johnson & Johnson / Band-Aid

Band-Aid Magic Vision

Mobile Applications/Sites / Augmented Reality

13023N

2013 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Websites / Social Networks/Community

13020N

2013 Interactive Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

13038N

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Usability

13106N

2013 Interactive Silver Pencil

Pirata / London

BOA

Team GB

Websites / Corporate Website

13009N

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Online Films & Video / Long Form - Series/Episodes

13063N

2013 Interactive Silver Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Music Videos

13070N

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Online Films & Video / Public Service/Non-Profit

13064N

2013 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Swedish Radio

SR-PLUS

Websites / Public Service/Non-Profit

13013N

2013 Interactive Silver Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

Here At Home

Websites / Public Service/Non-Profit

13014N

2013 Interactive Silver Pencil

R/GA / New York

Nike

OneNike

Websites / E-Commerce

13012N

2013 Interactive Silver Pencil

Look At Media / Moscow

The Village

Parking Douche

Mobile Applications/Sites / Social Networks/Community

13035N

2013 Interactive Silver Pencil

Cundari / Toronto

BMW Canada

Bullet

Craft / Animation/Motion Graphics

13082N

2013 Interactive Silver Pencil

Google Creative Lab / London

Google

JAM With Chrome

Craft / Animation/Motion Graphics

13083N

2013 Interactive Silver Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Interaction Design

13103N

2013 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Services

13018N

2013 Interactive Silver Pencil

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

13046N

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Interactive Silver Pencil

Memac Ogilvy/OgilvyAction / Dubai

IKEA

The Worlds Smallest IKEA Store

Interactive Advertising / Banners - Fixed Space - Single

13040N

2013 Interactive Silver Pencil

Ogilvy & Mather / Singapore

Google

Chrome Experiment: Ramayana

User Experience Design / Visual Design

13096N

2013 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Social Media / Best Use of Social Media/Facebook

13090N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Social Media / Best Use of Social Media/Facebook

13091N

2013 Interactive Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen

Golf 7 Catalogue

Mobile Applications/Sites / Durable Goods

13029N

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

Websites / Consumer Goods

13007N

2013 Interactive Silver Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Integrated Branding / Integrated Branding Campaign - Online

13077N

2013 Interactive Silver Pencil

WhybinTBWA Group / Melbourne

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

13048N

2013 Interactive Silver Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / E-Commerce

13031N

2013 Interactive Silver Pencil

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Interactive Advertising / Other Interactive Media - Single

13049N

2013 Interactive Silver Pencil

72andSunny / Los Angeles

K-Swiss

Blades by Kenny Powers

Online Films & Video / Long Form - Single

13059N

2013 Interactive Silver Pencil

Mother New York / New York

Animal

Boxing Lessons with Eric Kelly

Online Films & Video / Long Form - Single

13060N

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