The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
Team GB Agency: Pirata / London Client: BOA Category: Websites / Corporate Website
The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
A Long Day of Childhood - Integrated Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
Days To Live Agency: CP+B / London Client: Diesel Category: Craft / Photography
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Music Videos
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
Blades by Kenny Powers Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly Agency: Mother New York / New York Client: Animal Category: Online Films & Video / Long Form - Single
Buyral Agency: John St. / Toronto Client: John St. Category: Online Films & Video / Self-Promotion - Single
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Parking Douche Agency: Look At Media / Moscow Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Chrome Experiment: Ramayana Agency: Ogilvy & Mather / Singapore Client: Google Category: User Experience Design / Visual Design
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Golf 7 Catalogue Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
OneNike Agency: R/GA / New York Client: Nike Category: Websites / E-Commerce
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
Bullet Agency: Cundari / Toronto Client: BMW Canada Category: Craft / Animation/Motion Graphics
JAM With Chrome Agency: Google Creative Lab / London Client: Google Category: Craft / Animation/Motion Graphics
Cube Agency: B-Reel / New York Client: Google Maps Category: Websites / Branded Games
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Websites / Branded Games
Band-Aid Magic Vision Agency: JWT / New York Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Websites / Social Networks/Community
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Interaction Design
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
SR-PLUS Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Radio Category: Websites / Public Service/Non-Profit
Here At Home Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Websites / Public Service/Non-Profit
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality

2013 Interactive Silver Pencil

WhybinTBWA Group / Melbourne

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

13048N

2013 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Social Media / Best Use of Social Media/Facebook

13090N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Social Media / Best Use of Social Media/Facebook

13091N

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Online Films & Video / Public Service/Non-Profit

13064N

2013 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Services

13018N

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

User Experience Design / Information Architecture

13099N

2013 Interactive Silver Pencil

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Interactive Advertising / Other Interactive Media - Single

13049N

2013 Interactive Silver Pencil

Pirata / London

BOA

Team GB

Websites / Corporate Website

13009N

2013 Interactive Silver Pencil

Memac Ogilvy/OgilvyAction / Dubai

IKEA

The Worlds Smallest IKEA Store

Interactive Advertising / Banners - Fixed Space - Single

13040N

2013 Interactive Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

13074N

2013 Interactive Silver Pencil

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Integrated Branding / Integrated Branding Campaign - 360

13075N

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

Websites / Consumer Goods

13007N

2013 Interactive Silver Pencil

CP+B / London

Diesel

Days To Live

Craft / Photography

13080N

2013 Interactive Silver Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Music Videos

13070N

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Interactive Silver Pencil

72andSunny / Los Angeles

K-Swiss

Blades by Kenny Powers

Online Films & Video / Long Form - Single

13059N

2013 Interactive Silver Pencil

Mother New York / New York

Animal

Boxing Lessons with Eric Kelly

Online Films & Video / Long Form - Single

13060N

2013 Interactive Silver Pencil

John St. / Toronto

John St.

Buyral

Online Films & Video / Self-Promotion - Single

13066N

2013 Interactive Silver Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Integrated Branding / Integrated Branding Campaign - Online

13077N

2013 Interactive Silver Pencil

Look At Media / Moscow

The Village

Parking Douche

Mobile Applications/Sites / Social Networks/Community

13035N

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Interactive Silver Pencil

Ogilvy & Mather / Singapore

Google

Chrome Experiment: Ramayana

User Experience Design / Visual Design

13096N

2013 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Online Films & Video / Long Form - Series/Episodes

13063N

2013 Interactive Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen

Golf 7 Catalogue

Mobile Applications/Sites / Durable Goods

13029N

2013 Interactive Silver Pencil

R/GA / New York

Nike

OneNike

Websites / E-Commerce

13012N

2013 Interactive Silver Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / E-Commerce

13031N

2013 Interactive Silver Pencil

Cundari / Toronto

BMW Canada

Bullet

Craft / Animation/Motion Graphics

13082N

2013 Interactive Silver Pencil

Google Creative Lab / London

Google

JAM With Chrome

Craft / Animation/Motion Graphics

13083N

2013 Interactive Silver Pencil

B-Reel / New York

Google Maps

Cube

Websites / Branded Games

13002N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Websites / Branded Games

13003N

2013 Interactive Silver Pencil

JWT / New York

Johnson & Johnson / Band-Aid

Band-Aid Magic Vision

Mobile Applications/Sites / Augmented Reality

13023N

2013 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Websites / Social Networks/Community

13020N

2013 Interactive Silver Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Interaction Design

13103N

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Usability

13106N

2013 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Swedish Radio

SR-PLUS

Websites / Public Service/Non-Profit

13013N

2013 Interactive Silver Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

Here At Home

Websites / Public Service/Non-Profit

13014N

2013 Interactive Silver Pencil

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

13046N

2013 Interactive Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

13038N

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