The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Grolsch Photo Machines Agency: Naked Communications Sweden / Stockholm Client: Grolsch, SAB Miller Category: Brand Transformation / Single
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Websites / Social Networks/Community
Prometheus: WeylandIndustries.com Agency: Ignition Interactive / Santa Monica Client: 20th Century Fox Category: Websites / Social Networks/Community
OneNike Agency: R/GA / New York Client: Nike Category: Websites / E-Commerce
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
Never Stop, Never Settle Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
DC Shoes: Ken Block's Gymkhana Five Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Online Films & Video / Long Form - Single
Blades by Kenny Powers Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly Agency: Mother New York / New York Client: Animal Category: Online Films & Video / Long Form - Single
The Chase Agency: CP+B / Boulder Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Display Category: Online Films & Video / Long Form - Single
My Blood Is Red and Black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Camp Victory Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Fly Delta iPad App Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Getty Images The Watermark Project Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
USAToday.com Agency: Gannett/USA Today/Fantasy Interactive / New York Client: USA Today Category: User Experience Design / Usability
Parking Douche Agency: Look At Media / Moscow Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
Color Live Video Broadcast Application Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Dodge Dart Registry Agency: Wieden+Kennedy / Portland Client: Dodge Category: Websites / Durable Goods
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
A Long Day of Childhood - Integrated Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Hijack Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games
Cube Agency: B-Reel / New York Client: Google Maps Category: Websites / Branded Games
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Websites / Branded Games
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Websites / Branded Games
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Services
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
Pothole Season Agency: TAXI / Montréal Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Swedens Largest Energy Experiment Agency: Forsman & Bodenfors / Gothenburg Client: E.ON Category: User Experience Design / Interaction Design
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Interaction Design
adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: User Experience Design / Interaction Design
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Interaction Design
Vocal Coaching Website Agency: Red Rabbit / Hamburg Client: Your Music Category: User Experience Design / Interaction Design
Don?t make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single
Sheepdog Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
You're Not You When You're Hungry Twitter Campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Donate your Facebook timeline for world Alzheimer's day Agency: Ogilvy / Brussels Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Grolsch, SAB Miller

Grolsch Photo Machines

Brand Transformation / Single

13094N

2013 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Websites / Social Networks/Community

13020N

2013 Interactive Bronze Pencil

Ignition Interactive / Santa Monica

20th Century Fox

Prometheus: WeylandIndustries.com

Websites / Social Networks/Community

13021N

2013 Interactive Silver Pencil

R/GA / New York

Nike

OneNike

Websites / E-Commerce

13012N

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Interactive Bronze Pencil

Droga5 / New York

Hennessy

Never Stop, Never Settle

Craft / Sound Design

13086N

2013 Interactive Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC Shoes: Ken Block's Gymkhana Five

Online Films & Video / Long Form - Single

13058N

2013 Interactive Silver Pencil

72andSunny / Los Angeles

K-Swiss

Blades by Kenny Powers

Online Films & Video / Long Form - Single

13059N

2013 Interactive Silver Pencil

Mother New York / New York

Animal

Boxing Lessons with Eric Kelly

Online Films & Video / Long Form - Single

13060N

2013 Interactive Bronze Pencil

CP+B / Boulder

Grey Poupon

The Chase

Online Films & Video / Long Form - Single

13061N

2013 Interactive Bronze Pencil

Johannes Leonardo / New York

Google Display

Project Re: Brief

Online Films & Video / Long Form - Single

13062N

2013 Interactive Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vit?ria

My Blood Is Red and Black

Interactive Advertising / Environmental/Experiential - Single

13044N

2013 Interactive Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Interactive Advertising / Environmental/Experiential - Single

13045N

2013 Interactive Silver Pencil

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

13046N

2013 Interactive Bronze Pencil

Hush / Brooklyn

Nike

Camp Victory

Interactive Advertising / Environmental/Experiential - Single

13047N

2013 Interactive Bronze Pencil

AKQA / D.C.

Delta Air Lines

Fly Delta iPad App

Mobile Applications/Sites / Services/Utilities

13034N

2013 Interactive Gold Pencil

R/GA London / New York

Getty Images

Getty Images The Watermark Project

User Experience Design / Usability

13105N

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Usability

13106N

2013 Interactive Bronze Pencil

Gannett/USA Today/Fantasy Interactive / New York

USA Today

USAToday.com

User Experience Design / Usability

13107N

2013 Interactive Silver Pencil

Look At Media / Moscow

The Village

Parking Douche

Mobile Applications/Sites / Social Networks/Community

13035N

2013 Interactive Bronze Pencil

McCann Erickson / New York

Verizon

Color Live Video Broadcast Application

Mobile Applications/Sites / Social Networks/Community

13036N

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Dodge

Dodge Dart Registry

Websites / Durable Goods

13011N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman

Integrated Branding / Integrated Branding Campaign - 360

13073N

2013 Interactive Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

13074N

2013 Interactive Silver Pencil

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Integrated Branding / Integrated Branding Campaign - 360

13075N

2013 Interactive Bronze Pencil

4am Saatchi & Saatchi / Guatemala

Alias

Hijack

Mobile Applications/Sites / Promotions

13037N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Websites / Branded Games

13001N

2013 Interactive Silver Pencil

B-Reel / New York

Google Maps

Cube

Websites / Branded Games

13002N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Websites / Branded Games

13003N

2013 Interactive Bronze Pencil

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Websites / Branded Games

13004N

2013 Interactive Gold Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Websites / Services

13017N

2013 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Services

13018N

2013 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Websites / Services

13019N

2013 Interactive Bronze Pencil

TAXI / Montréal

TAXI

Pothole Season

Mobile Applications/Sites / Self-Promotion

13033N

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

E.ON

Swedens Largest Energy Experiment

User Experience Design / Interaction Design

13100N

2013 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Interaction Design

13101N

2013 Interactive Gold Pencil

TBWA / Helsinki

Adidas

adidas Window Shopping

User Experience Design / Interaction Design

13102N

2013 Interactive Silver Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Interaction Design

13103N

2013 Interactive Bronze Pencil

Red Rabbit / Hamburg

Your Music

Vocal Coaching Website

User Experience Design / Interaction Design

13104N

2013 Interactive Gold Pencil

DDB Tribal Group / Berlin

Volkswagen

Don?t make up and drive

Online Films & Video / Short Form - Single

13055N

2013 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

Diageo

Sheepdog

Online Films & Video / Short Form - Single

13056N

2013 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video

Online Films & Video / Short Form - Single

13057N

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Online Films & Video / Public Service/Non-Profit

13064N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Online Films & Video / Public Service/Non-Profit

13065N

2013 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Online Films & Video / Long Form - Series/Episodes

13063N

2013 Interactive Gold Pencil

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry Twitter Campaign

Social Media / Best Use of Social Media/Facebook

13088N

2013 Interactive Gold Pencil

Ogilvy & Mather / London

Unilever

The Dove Ad Makeover

Social Media / Best Use of Social Media/Facebook

13089N

2013 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Social Media / Best Use of Social Media/Facebook

13090N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Social Media / Best Use of Social Media/Facebook

13091N

2013 Interactive Bronze Pencil

Ogilvy / Brussels

Alzheimer's Disease International

Donate your Facebook timeline for world Alzheimer's day

Social Media / Best Use of Social Media/Facebook

13092N

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